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Semrush ads

Semrush has 202 distinct ad creatives in our B2B ad libraries, 92 on LinkedIn, 73 on Meta, 36 on Google (34 search, 2 display) and 1 on Reddit. Its longest running ad has been shown on Google for 3 years. 14 of its ads scored 6 or higher out of 10 for B2B fit and craft.

Sales & marketing tech · semrush.com

202distinct creatives
4channels
3 yearslongest run
14top-rated ads

Where Semrush advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

ChannelCreativesMost used formatPublic signal
LinkedIn92Single Image (38%)Its most rerun creative runs as 14 ads
Meta73Video (48%)Longest shown for 6 months
Google36Search text ad (94%)Longest shown for 3 years
Reddit1Image (100%)Reddit publishes no performance data

Semrush's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 14 of Semrush's ads made the top-rated tier, and these are the 9 highest scoring.

Semrush LinkedIn ad:
LinkedInSingle Image AdRunning as 2 adsOur score 7.1/10

Pattern: Editorial data page

Semrush LinkedIn ad:
LinkedInSingle Image AdRunning as 2 adsOur score 7/10

Pattern: Editorial data page

Semrush LinkedIn ad:
LinkedInSingle Image AdOur score 7/10

Pattern: Editorial data page

Semrush LinkedIn ad:
LinkedInSingle Image AdOur score 6.9/10

Pattern: Editorial data page

Semrush LinkedIn ad:
LinkedInSingle Image AdOur score 6.9/10

Pattern: Editorial data page

Semrush LinkedIn ad:
LinkedInSingle Image AdOur score 6.6/10

Pattern: Editorial data page

Semrush LinkedIn ad:
LinkedInSingle Image AdRunning as 8 adsOur score 6.4/10

Pattern: Named customer as hero

Semrush LinkedIn ad:
LinkedInSingle Image AdOur score 6.4/10

Pattern: Editorial data page

Semrush LinkedIn ad:
LinkedInSingle Image AdOur score 6.4/10

Pattern: Editorial data page

Semrush LinkedIn ads

92 distinct creatives, run as 194 separate ads, 10 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Semrush reruns it. These are the creatives it reruns most.

Ad formats
TypeSemrushSales & marketing tech advertisers
Single Image38% (35)63%
Video29% (27)18%
Document20% (18)5%
Message11% (10)11%
Carousel2% (2)1%
Offers
TypeSemrushSales & marketing tech advertisers
No offer (brand)83% (76)76%
Webinar or event7% (6)6%
Demo5% (5)4%
Calculator or tool3% (3)1%
Report or guide2% (2)8%
Semrush LinkedIn ad: Your analytics show what happens on your site.
Running as 14 adsOur score 4.7/10
Document

Ad copy

Your analytics show what happens on your site.

Semrush LinkedIn ad: Get seen everywhere they are, Google or ChatGPT, and win the evolution of product discovery.
Running as 12 adsOur score 6.2/10
Single Image

Ad copy

Get seen everywhere they are, Google or ChatGPT, and win the evolution of product discovery.

Semrush LinkedIn ad: Document Ad
Running as 11 adsOur score 6.1/10
Document
Semrush LinkedIn ad: AI traffic to U. S. retail sites grew 269% YoY.
Running as 10 adsOur score 5.8/10
Single Image

Ad copy

AI traffic to U. S. retail sites grew 269% YoY.

Semrush LinkedIn ad: ChatGPT and AI Mode often favor different sources and recommend different brands.
Running as 10 adsOur score 5.5/10
Document

Ad copy

ChatGPT and AI Mode often favor different sources and recommend different brands.

Semrush LinkedIn ad: AI shapes which brands get discovered, trusted, and recommended.
Running as 10 adsOur score 5.3/10
Document

Ad copy

AI shapes which brands get discovered, trusted, and recommended.

Semrush LinkedIn ad: Stop managing visibility channel by channel.
Running as 9 adsOur score 5/10
Document

Ad copy

Stop managing visibility channel by channel.

Semrush LinkedIn ad: Search visibility can shape how an entire market sees your brand.
Running as 8 adsOur score 6.4/10
Single Image

Ad copy

Search visibility can shape how an entire market sees your brand.

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

Semrush Meta ads

73 distinct creatives, 21 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.

Ad formats
TypeSemrushSales & marketing tech advertisers
Video48% (35)30%
Flexible (several images)41% (30)40%
Carousel7% (5)3%
Single image4% (3)27%
Offers
TypeSemrushSales & marketing tech advertisers
No offer (brand)86% (63)80%
Free trial5% (4)5%
Webinar or event5% (4)4%
Report or guide3% (2)9%
Semrush Meta ad: People don’t just ask Google anymore. They ask AI too. Two ways people search, one problem for marketers: visibility isn’t connected. Until now. We just launched Semrush One, our new flagship bundle that brings together the SEO Toolkit and the AI Visibility Toolkit in one connected solution. What’s inside? ✅ One view of your brand’s visibility across Google and LLMs. ✅ SEO and AI data working together (finally). ✅ Actionable recommendations. ✅ A smooth workflow across both toolkits. ✅ Real-time updates, always on time. One solution to win every search. Link in bio. #SemrushOneWatch on Meta ↗
Ran for 6 monthsOur score 4.7/10
Video

Ad copy

People don’t just ask Google anymore. They ask AI too. Two ways people search, one problem for marketers: visibility isn’t connected. Until now. We just launched Semrush One, our new flagship bundle that brings together the SEO Toolkit and the AI Visibility Toolkit in one connected solution. What’s inside? ✅ One view of your brand’s visibility across Google and LLMs. ✅ SEO and AI data working together (finally). ✅ Actionable recommendations. ✅ A smooth workflow across both toolkits. ✅ Real-time updates, always on time. One solution to win every search. Link in bio. #SemrushOne

Semrush Meta ad: Semrush: Data-Driven Marketing Tools to Grow Your Business
Ran for 6 monthsOur score 5.4/10
Carousel

Ad headline

Semrush: Data-Driven Marketing Tools to Grow Your Business

Ad copy

Reddit’s citations in ChatGPT dropped from 10% to 2% in days. That’s how fast AI platforms can rewrite visibility. One system change can decide which brands get seen. The takeaway? Visibility today isn’t predictable, it’s adaptable. Winners in AI search don’t wait. They: ⚡ Track visibility across platforms ⚡ Adjust content fast ⚡ Diversify to stay seen Control your AI visibility before it controls you. Start with Semrush AI SEO Toolkit.

Semrush Meta ad: Hot take: Your next customer might never consider your brand. An AI agent will do it for them. That's the reality of the Agentic Search era. Brand Visibility isn't just about rankings anymore. It's about whether AI can find you, understand you, trust you, and recommend you. The good news? These signals can be measured, monitored, and improved. That's exactly what Semrush's AI Visibility toolkit helps you do👇Watch on Meta ↗
Ran for 5 monthsOur score 4.6/10
Video

Ad copy

Hot take: Your next customer might never consider your brand. An AI agent will do it for them. That's the reality of the Agentic Search era. Brand Visibility isn't just about rankings anymore. It's about whether AI can find you, understand you, trust you, and recommend you. The good news? These signals can be measured, monitored, and improved. That's exactly what Semrush's AI Visibility toolkit helps you do👇

Semrush Meta ad: AI reads beyond your website
Ran for 5 monthsOur score 6.1/10
Single image

Ad headline

AI reads beyond your website

Ad copy

SEO isn’t just about websites anymore 👀 AI now reads Reddit, LinkedIn, and reviews too.

Semrush Meta ad: Flexible (several images)
Ran for 5 monthsOur score 0.9/10
Flexible (several images)
Semrush Meta ad: Spotlight 2026 - Semrush Marketing Conference
Ran for 5 monthsOur score 4.8/10
Carousel

Ad headline

Spotlight 2026 - Semrush Marketing Conference

Ad copy

Alright then 🇬🇧 @spotlight_conf is back — and yes, it’s London. 📍 October 13 One focused day. 365 days of momentum. Expect sharp thinking. Smarter strategies. And insights your team will use on Monday morning (not just nod along to). Tickets are at their lowest right now. You know what to do (Link in bio) #spotlightconf

Semrush Meta ad: Marketing tea tastes better when it's accurate ☕ Track, analyze, and act on your SEO + GEO all from one platform > Semrush One. Link in bio.Watch on Meta ↗
Ran for 4 monthsOur score 3.5/10
Video

Ad copy

Marketing tea tastes better when it's accurate ☕ Track, analyze, and act on your SEO + GEO all from one platform > Semrush One. Link in bio.

Semrush Meta ad: This quiz keeps proving one thing: everyone has a different take on which brands AI prefers. @Fitbit or @Garmin? @Zoho or @Github? If you want more than guesses, the AI Visibility Index shows the real top performers in AI driven brand visibility. Link in bio.Watch on Meta ↗
Ran for 4 monthsOur score 4.5/10
Video

Ad copy

This quiz keeps proving one thing: everyone has a different take on which brands AI prefers. @Fitbit or @Garmin? @Zoho or @Github? If you want more than guesses, the AI Visibility Index shows the real top performers in AI driven brand visibility. Link in bio.

See the best B2B Meta ads from every advertiser in the Meta ad library.

Semrush Google ads

34 search ads and 2 display ads that ran for a month or more, 34 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
TypeSemrushSales & marketing tech advertisers
Search text ad94% (34)95%
Display image ad6% (2)5%

Semrush search ads

Semrush Google ad: Search text ad
Ran for 33 monthsOur score 3.8/10
Search text ad
Semrush Google ad: Search text ad
Ran for 33 monthsOur score 2.5/10
Search text ad
Semrush Google ad: Search text ad
Ran for 29 monthsOur score 3.9/10
Search text ad
Semrush Google ad: Search text ad
Ran for 29 monthsOur score 3.9/10
Search text ad
Semrush Google ad: Search text ad
Ran for 27 monthsOur score 3.1/10
Search text ad
Semrush Google ad: Search text ad
Ran for 23 monthsOur score 3.1/10
Search text ad
Semrush Google ad: Search text ad
Ran for 20 monthsOur score 4.1/10
Search text ad
Semrush Google ad: Search text ad
Ran for 20 monthsOur score 3.2/10
Search text ad

Semrush display ads

Semrush Google ad: Display image ad
Ran for 3 monthsOur score 6/10
Display image ad
Semrush Google ad: Display image ad
Ran for 35 daysOur score 3.6/10
Display image ad

See the best B2B Google ads from every advertiser in the Google ad library.

Semrush Reddit ads

1 ad in Reddit’s Ad Inspiration Library, highest scored first.

Semrush Reddit ad: Define YOUR success with Semrush, an all-in-one marketing suite that has everything you need to achieve any goal.
Our score 4/10
Image

Ad headline

Define YOUR success with Semrush, an all-in-one marketing suite that has everything you need to achieve any goal.

See the best B2B Reddit ads from every advertiser in the Reddit ad library.

Semrush ads, answered

Where does Semrush advertise?

In the public ad libraries we track, Semrush runs ads on LinkedIn, Meta, Google and Reddit, 202 distinct creatives in all, 92 on LinkedIn, 73 on Meta, 36 on Google (34 search, 2 display) and 1 on Reddit. Most of its creatives are on LinkedIn.

How many LinkedIn ads is Semrush running?

92 distinct creatives, run as 194 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 14 ads.

How many Meta ads is Semrush running?

73 distinct creatives in Meta’s Ad Library. Longest shown for 6 months.

How many Google ads is Semrush running?

36 on Google (34 search, 2 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 3 years.

How many Reddit ads is Semrush running?

1 distinct creative in Reddit’s Ad Inspiration Library. Reddit publishes no performance data.

How can I see Semrush's ads myself?

Search Semrush by name in each platform’s own public library, LinkedIn’s Ad Library, Meta’s Ad Library, Google’s Ads Transparency Center and Reddit’s Ad Inspiration Library. Every ad on this page links to its entry there.

Every ad belongs to Semrush. Understory is not affiliated with Semrush. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

More Sales & marketing tech advertisers

Or browse every B2B ad library.

Let's make ads like these for you

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