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Reddit keeps its own library of example ads. We took every B2B tech ad in it, 533 from 527 advertisers, and scored each one. The bar on Reddit is low, so the ads that stand out are worth studying.
533B2B tech ads from Reddit's own Ad Inspiration Library, the ads Reddit chose to show advertisers as examples.
70%of them come from advertisers in Reddit's lowest budget tier. Most B2B advertisers on Reddit are small teams testing the channel, so the bar is low and a well-made ad stands out.
4.4out of 10 was the average score for ads from Reddit's high-budget advertisers, against 3.9 for low-budget ones.
36%of the ads optimise for conversions and 61% for clicks. Few B2B advertisers buy Reddit for reach alone.
4.2out of 10 was the average for creatives that lead with a specific number, against 3.9 for ones that don't.
The highest-scoring ads that use a repeatable pattern, one per advertiser. Click an image to see the post on Reddit.
Showing 12 of 12 ads
Ad headline
Switch to interactive content formats that buyers actually engage with and you can measure.
Why it works
A gravestone for an ebook nobody read. It names a pain every content marketer knows and makes it funny, which suits Reddit, where a joke earns more attention than a pitch.
What stands out
Hand-drawn and warm, so it looks like a post, and the line under the brand does the selling.
Ad headline
Future-Proof Your Marketing – Quantcast's Study Shows How to Stay Ahead in the Cookieless World 🚀
Why it works
A Forrester study made into an object, with two results on the page, 44% more conversions and 50% less time. Third-party proof does the convincing on a sceptical channel.
What stands out
The report cover and the numbers share one frame, so the claim and its source arrive together.
Ad headline
Who changed that budget number? With audit trails in Vena, you'll always know. And you can roll back with version control.
Why it works
A spreadsheet cell changing from $5,300 to $5,900 with the name and time of who changed it. Any finance lead has asked who touched the budget, and this answers it in one picture.
What stands out
Real-looking UI with exact numbers and a timestamp, the brand in the corner and one green button.
Ad headline
Easy search, not painful SQL. Index & search Petabyte-size log data sets at speeds of 1TB/sec. 100x faster than Athena, 10 times cheaper than traditional SIEMs like Splunk and Datadog, 12 months retention.
Why it works
A price table that puts the product next to Splunk and Datadog at three data sizes. Engineers on Reddit want numbers they can check, and this gives them the whole comparison.
What stands out
Nothing but the table and a short offer line underneath. The numbers are the creative.
Ad headline
Report: ESG explores security and access governance challenges across the modern data stack - Non-gated download
Why it works
One research finding as the headline, 46% of organisations rank security as their top data platform challenge. It leads with what the buyer will learn, before any mention of the product.
What stands out
The big number sits over a chart background, with the research firm's name at the top for credibility.
Ad headline
Implementing Creo Simulation Live revolutionized the way that quick simulation needs are handled at Club Car. Design engineers are given the tools to perform their own early-stage simulation that in turn reduce errors and shorten the development process. See how Club Car uses CSL:
Why it works
A named customer and its product in the frame. A Club Car golf cart designed with Creo makes simulation software concrete for an engineering audience.
What stands out
Bold, stacked type beside a real product photo, built for a fast scroll.
Ad headline
Monitor how clouds and the eclipse will impact solar across the country with Solcast's interactive map! With our fast, reliable API, you can enjoy real-time updates. Check it now.
Why it works
A timely data story, the eclipse's effect on solar output across the country. It is useful on its own, so people read it as content first and an ad second.
What stands out
The forecast map is the product, shown doing its job.
Ad headline
Lumigo traces through every micro and managed service like Kafka, RabbitMQ, and Redis providing you with the context needed to troubleshoot fast.
Why it works
A clear job in four words, troubleshoot AWS Lambda, then the product's trace view underneath. Developers can tell in a glance whether it is for them.
What stands out
A free account as the offer, which fits a developer audience better than a demo.
Ad headline
Refactored code slows down your reviews? Try the SemanticDiff GitHub App. The language aware diff hides irrelevant changes from pull requests and helps you understand refactorings.
Why it works
A whiteboard sketch of a confused code review, with the questions every reviewer has asked. It speaks the reader's language before it names the product.
What stands out
Drawn by hand, so it reads like something an engineer would post, and the CTA is drawn as a button.
Ad headline
“The need for GPS alternatives is critical.”—Major Patrick Morgan. AQNav’s unjammable, unspoofable, day/night, all-weather, terrain agnostic, and passive technology ensure safe navigation in all conditions.
Why it works
One striking number, 30,000 aircraft affected by GPS spoofing in a month. The scale of the problem sells the product before it is named.
What stands out
Bold yellow type on black with the source credited at the bottom.
Ad headline
It's like an AMA with your Amazon store
Why it works
A chat between a seller and the product's assistant, with a chart in the reply. It shows the product answering a real question in the way the user would ask it.
What stands out
A desk photo with the conversation laid over it, so it feels like a moment, not a feature list.
Ad headline
Automatically merge duplicate tickets in Zendesk and save up to 10% of your team's time.
Why it works
A real support ticket view showing duplicates merged automatically. Support agents recognise the screen at once, and the copy puts a number on the saving.
What stands out
The product screen sits on a bold red circle that stops the scroll without hiding the UI.
The same repeatable formats we found on LinkedIn, with examples from Reddit. Each comes with a recipe for the image, headline, copy and CTA.
One crisp product screen or alert, cropped large, showing a believable moment with exact figures. Specific numbers read as measured fact, so the UI is the proof.
Recreate a document the buyer handles every week (invoice, renewal dialog, calendar invite, job post, inbox) and change one line so it makes the argument. Variant. Third-button invite or symptom checklist. Every line must be a task the controller or engineer really does.
A Slack, iMessage or AI chat screen where buyers voice the pain in their own words, so the reader recognises their own week.
Let a known customer carry the ad. Their product, their exec or their numbers fill the frame, and your brand sits small.
Show the report or guide as a real printed object (open spread or editorial cover) with one finding visible, so the content looks worth reading.
Original data laid out like a newspaper page, chart or reference table, so the ad is something worth saving and quoting.
Pure type with a setup and a jab, sometimes with a type trick (word search, italic word) doing the visual work.
A distinctive illustration style (crayon, letterpress card, botanical, isometric) that carries a light idea and sets the brand apart from SaaS gradients.
Top-rated ads shows the 50 highest-scoring ads. Every distinct ad shows all 533, best scored first. Filter by advertiser, format or offer.
Ad headline
Automate and scale your Customer Success strategies, processes, and workflows with Vitally. Trusted by 500+ leading B2B Customer Success teams like Zapier, Productboard, & Mixpanel.
Ad headline
Drive cloud cost visibility with Vantage. Empower every engineer with actionable cost data so that they can find cost savings opportunities today.
Ad headline
Switch to interactive content formats that buyers actually engage with and you can measure.
Ad headline
Future-Proof Your Marketing – Quantcast's Study Shows How to Stay Ahead in the Cookieless World 🚀
Ad headline
Who's drilling the best unconventional wells in Lower 48?🤔
Ad headline
Who changed that budget number? With audit trails in Vena, you'll always know. And you can roll back with version control.
Ad headline
Easy search, not painful SQL. Index & search Petabyte-size log data sets at speeds of 1TB/sec. 100x faster than Athena, 10 times cheaper than traditional SIEMs like Splunk and Datadog, 12 months retention.
Ad headline
Report: ESG explores security and access governance challenges across the modern data stack - Non-gated download
Ad headline
Implementing Creo Simulation Live revolutionized the way that quick simulation needs are handled at Club Car. Design engineers are given the tools to perform their own early-stage simulation that in turn reduce errors and shorten the development process. See how Club Car uses CSL:
Ad headline
Cut Food Waste, Save Money! Discover how LINQ nutrition solutions helps districts reduce food waste and save big. Learn more now!
Ad headline
Monitor how clouds and the eclipse will impact solar across the country with Solcast's interactive map! With our fast, reliable API, you can enjoy real-time updates. Check it now.
Ad headline
Lumigo traces through every micro and managed service like Kafka, RabbitMQ, and Redis providing you with the context needed to troubleshoot fast.
Ad headline
Refactored code slows down your reviews? Try the SemanticDiff GitHub App. The language aware diff hides irrelevant changes from pull requests and helps you understand refactorings.
Ad headline
Unlock High Performance Marketing & Protect Patient Privacy
Ad headline
“The need for GPS alternatives is critical.”—Major Patrick Morgan. AQNav’s unjammable, unspoofable, day/night, all-weather, terrain agnostic, and passive technology ensure safe navigation in all conditions.
Ad headline
It's like an AMA with your Amazon store
Ad headline
Live Q&A with Amazon Seller: Learn How they 3x Revenue using Affiliate Marketing on Levanta
Ad headline
Download our whitepaper to explore the distinctions between analytical and operational workloads.
Ad headline
Automatically merge duplicate tickets in Zendesk and save up to 10% of your team's time.
Ad headline
Need to perform vector similarity queries but afraid of onboarding a new tool? We got you covered! With PostgreSQL® pgvector you can extend your standard SQL queries with vector similarity to take your loved database in the AI world. This tutorial will teach you how it works.
Ad headline
Easily create dynamic storefronts with Composable UI, an open-source foundational design system and UI library for modern composable commerce websites.
Ad headline
Join hundreds of MSPs who have already transformed their payment processing system ✅ Automated invoicing and reconciliation. ✅ 0% transaction and ACH fees. ✅ Easy integration with all major PSAs and accounting software. Try us out and reduce 40% processing fees or get a month free.
Ad headline
The future of property monitoring - protect your properties without infringing on guest privacy.
Ad headline
AI scribe for clinicians
Every ad comes from Reddit's Ad Inspiration Library, a set of example ads Reddit publishes for advertisers, tagged by industry. We took every ad tagged B2B tech.
Each ad went to Jev, an AI model built to judge creative, with its image, headline and copy. Jev scored it out of 10, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft, and tagged its hook, visual style and pattern. The scores judge the creative, so test against your own numbers.
Reddit names each advertiser by its Reddit account, so the library labels ads by the website they link to.
Every ad belongs to the company that ran it. Use them for ideas and make your own creative.
It can, for products technical buyers research on their own. Most B2B advertisers on Reddit are small teams on its lowest budget tier, so a clear, well-made ad has little competition. Reddit readers reward ads that sound like a useful post and punish ones that sound like a brochure.
Something useful up front, a number, a price comparison, a finding or a real product screen, written in the plain voice of the subreddit. The best ads in this library read like posts first and ads second.
Reddit's Ad Inspiration Library, which Reddit publishes for advertisers. We took every ad tagged B2B tech and scored each one with Jev.
We brief, design and run paid campaigns for B2B teams, Reddit included. Tell us what you sell and who you sell it to.
