HubSpot-Native RevOps That Drive Revenue

We build the CRM architecture, automation, and reporting infrastructure that turns your HubSpot into a revenue engine. Not just clean data. Actionable systems.

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Official Understory Partners

Instantly Certified ExpertHeyReach ExpertHubSpot Solutions PartnerClay Enterprise PartnerLinkedIn Ads CertifiedGoogle PartnerOutboundSync Agency Partner GoldAI Ark Expert

Our RevOps Process

From CRM audit to a fully operational revenue machine.

We treat HubSpot like infrastructure, not a contact database. Every workflow, property, and dashboard is built to answer one question: what is driving revenue?

01

CRM Audit and Architecture

We audit your existing HubSpot setup, identify gaps in your data model, clean up legacy properties, and design a CRM architecture that supports your current sales process and scales with growth.

02

Pipeline Design and Lifecycle Stages

We build or rebuild your deal pipeline with clearly defined stages, entry/exit criteria, and lifecycle stage mapping. Every stage has a purpose. No leads sitting in limbo.

03

Workflow Automation

We design and implement automations for lead routing, deal stage progression, task creation, internal notifications, and follow-up sequences. Your team spends time selling, not doing data entry.

04

Custom Properties and Data Hygiene

We create custom properties that capture the data your business actually needs, implement validation rules, and set up ongoing data hygiene processes to keep your CRM clean.

05

Dashboard and Reporting

We build custom dashboards for leadership, sales, and marketing that show pipeline health, conversion rates, revenue attribution, and forecast accuracy. Real metrics, not vanity numbers.

06

Attribution and Source Tracking

We implement multi-touch attribution models, UTM frameworks, and source tracking so you know exactly which channels, campaigns, and touchpoints are driving pipeline and revenue.

07

Integration and Data Flow

We connect HubSpot to your full stack: ad platforms, outbound tools, billing systems, and analytics. Data flows in and out cleanly, no manual exports or broken syncs.

08

Ongoing Optimization

RevOps is never "done." We continuously refine workflows, update dashboards as your business evolves, and proactively identify bottlenecks in your funnel before they become problems.

Everything Included

Comprehensive HubSpot RevOps services designed for B2B SaaS teams.

CRM Architecture

Full HubSpot CRM design, object modeling, and property structure.

Pipeline Design

Deal stages, lifecycle mapping, and conversion criteria.

Workflow Automation

Lead routing, deal progression, task creation, and notifications.

Custom Dashboards

Executive, sales, and marketing dashboards with real-time data.

Attribution Reporting

Multi-touch attribution, UTM tracking, and source analysis.

Data Hygiene

Property cleanup, validation rules, and ongoing maintenance.

Integration Setup

Connect HubSpot to ads, outbound, billing, and analytics tools.

Lead Scoring

Behavioral and firmographic scoring models for sales prioritization.

Sequence Design

Sales sequences and nurture workflows built in HubSpot.

Onboarding and Training

Team training on new processes, dashboards, and workflows.

Quarterly Reviews

Regular audits and optimization recommendations.

Dedicated Support

Slack channel, bi-weekly syncs, and priority response.

Your CRM Should Be Your Competitive Advantage

Not a spreadsheet with a login screen.

Most B2B SaaS companies treat HubSpot like a glorified address book. Leads come in, reps do their thing, and leadership guesses at what is working based on gut feel.

Understory builds HubSpot into the system that tells you exactly where pipeline is coming from, where deals are stalling, and what to do about it. Every workflow, dashboard, and automation is designed to increase revenue velocity.

When your CRM is built right, it compounds. Every new data point makes your targeting sharper, your forecasts more accurate, and your team more efficient.

FAQ

RevOps and HubSpot, answered.

Yes. We're a certified HubSpot Solutions Partner with multiple HubSpot-certified specialists on the team. We've architected, rebuilt, and optimized HubSpot instances across paid media, GTM engineering, RevOps, and lifecycle clients, from scrappy seed-stage CRMs to enterprise environments managing hundreds of thousands of contacts.

Both. Most of our work is HubSpot because that's where most B2B SaaS lives, but we have several clients on Salesforce and a few running both. The architecture principles are the same: clean data model, well-defined lifecycle stages, proper attribution, automation that removes manual work. We won't recommend ripping out Salesforce just to switch you to HubSpot.

Both options exist. If you have a defined scope (a HubSpot rebuild, a Salesforce migration, a forecasting system), we scope it as a fixed project. If you need ongoing CRM management, dashboard updates, automation iteration, and quarterly tuning, we engage on a fixed monthly retainer. Most of our long-term clients run RevOps as a retainer alongside another service like paid media or GTM engineering.

We build a custom property layer that captures original source, latest source, and influenced touches, then push every channel (paid ads, outbound, organic, referrals, content) into those properties via UTM frameworks and direct integrations. Native HubSpot reports plus Looker Studio dashboards on top show first-touch, last-touch, and multi-touch attribution side by side. You see what sourced versus influenced versus closed.

Both. About half our RevOps engagements start with a CRM audit on a messy existing HubSpot. We document what's broken, prioritize the fixes, decide what to migrate cleanly versus what to deprecate, and rebuild the data model around your actual sales process. Full rip-and-replace is rare; most of the time we save the data and rebuild the architecture around it.

HubSpot native dashboards for sales and marketing day-to-day. Looker Studio for cross-channel views that include paid ad spend, outbound performance, content, and pipeline contribution side by side. Salesforce native dashboards for clients who already standardize there. The principle is: the dashboard lives where the team that uses it already works, not in a separate tool nobody opens.

Outbound flows through OutboundSync (we're an OutboundSync Gold Agency Partner), which pipes Instantly and HeyReach activity directly onto HubSpot or Salesforce contact records. Paid media flows through native ad-platform integrations plus UTM enforcement at the campaign level. Every touch (ad impression, outbound reply, LinkedIn DM, form submit) lands on the right contact with full source attribution.

Yes. We design behavioral and firmographic scoring models calibrated to what your closed-won customers actually look like, not generic "10 points for opening an email" templates. Routing rules push high-score leads to Slack, the right rep, and the right cadence the moment the score threshold is crossed. We tune the model quarterly as your ICP and product evolve.

Yes. We build pipeline forecasting that pulls from deal stage, deal amount, close date, and deal-stage conversion rates calibrated against your historical data. The output is a weighted forecast that leadership and sales can both trust because the inputs are auditable. We also wire up the data hygiene so reps actually keep deal records current.

Fixed monthly retainer covering: CRM hygiene and dedupe, dashboard updates as your sales motion evolves, new automation builds as bottlenecks emerge, integration maintenance when tools change, and quarterly business reviews where we surface where pipeline is leaking and what to fix next. RevOps is never "done." Clean data and good systems decay if no one tends them.

Ready to Turn HubSpot Into a Revenue Engine?

Book a call and we will audit your current CRM setup, show you where revenue is leaking, and outline what a properly built HubSpot looks like for your business.

Book a Call