Turn Your LinkedIn Into a Pipeline Machine

You sit for one deep voice interview (60-90 minutes) where we capture how you actually think, the contrarian opinions you hold, and the way you talk. From there, our writers produce 16 posts per month on average in your voice, with custom graphics included. You review, approve, we publish. You never have to open LinkedIn unless you want to engage with comments.

That's the entire point of voice calibration. We write 3-4 sample posts in distinctly different styles after the voice interview, you tell us which feels like you, and we refine until the content is indistinguishable from something you'd write yourself. We don't ship a single live post until you've signed off that the voice is right.

16 per month on average, plus custom graphics, carousels, and infographics where they make sense. The cadence is calibrated to LinkedIn's algorithm: roughly four posts per week, mixed across hot takes, educational content, personal stories, and product launches. We adjust based on what's performing in your specific feed.

We handle posting and scheduling end to end. You approve, we publish. Engagement (replying to comments, DMs from prospects, connection requests) is the part we coach you on rather than do for you, since the inbound conversations are where pipeline actually gets built and they need to come from you authentically. If you want that engagement worked harder, our Engagement Outreach add-on identifies which engagers fit your ICP and builds the outreach workflows for you, with messages drafted around the post they engaged with so scaling the follow-up doesn't mean sounding like a bot.

You'll see follower growth within your ICP and engagement lift in the first 30-60 days. Inbound DMs and meetings booked from LinkedIn typically start landing in months three to four. The real story is compounding. Month six tends to outperform month three by a wide margin, month twelve outperforms month six, and the audience you build keeps paying dividends for as long as you stay consistent. Every post that performs adds to your reach, every prospect who engages becomes a retargeting audience and an outbound trigger if you're running other Understory services, and the algorithm rewards the consistency more every month you keep at it.

Yes, when you're also running paid media with us. Thought leader ads (boosting a personal LinkedIn post as a paid ad) consistently outperform branded ads for B2B founders. We coordinate them with the content calendar so the organic post and the paid promotion are designed together. Clients running content-only can still get this if they bring their own LinkedIn ads team.

Because LinkedIn content compounds, and one or two months of posts isn't enough data to honestly evaluate what's working. Month one is voice calibration and audit, months two and three the content starts hitting cadence and the algorithm rewards consistency, and month four is when inbound conversations meaningfully start. Cancel anytime after the initial term.

This service isn't for you. Generic, brand-safe content doesn't drive pipeline on LinkedIn. We need real opinions, the things you believe that others in your space get wrong, the unconventional takes. If you're an executive who wants to stay under the radar, we'll save you the retainer and tell you that up front.

Audience building is part of the core service: we research high-value ICP accounts for you to connect with and coach you on engaging authentically, so your reach expands in the right direction. The outreach piece is our Engagement Outreach add-on. We track who's engaging with your content and your competitors' (likes, comments, profile views), identify which of them fit your ICP, and set up outreach workflows built around the specific post they engaged with. The first message references what they actually engaged with, so it reads as a genuine follow-up instead of a cold, generic opener.