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The LinkedIn library.

The 43 most useful posts our founders have written, on GTM engineering, signals, paid media, RevOps, content and AI workflows. Every one has something you can put to work this week.

RevOps

Alex Fine

Sep 2025 · 544 reactions

The founder-led sales system behind $1.2M in new ARR in 30 days

A founder-led sales workflow behind $1.2M in new annualized revenue in 30 days, using Calendly qualifiers, a Lovable call prep tool, Fireflies to PandaDoc contracts, HubSpot deals, and automatic Slack channels.

Our Calendly links have qualification questions that determine if a meeting is worth taking. With a founder led sales motion, nothing is more valuable than our time. For the calls that make it through, I built a SaaS tool in Lovable that preps me with research before every meeting.
Read the full post on LinkedIn ↗

GTM Engineering

Alex Fine

Feb 2025 · 366 reactions

Match your sending inbox provider to your prospect's for better deliverability

Matching the sending inbox provider to the recipient inbox provider can help cold email deliverability, and Instantly custom ESP routing rules let you test each pairing.

Custom rules for ESP routing. As everyone knows, deliverability is arguably the most difficult component of a cold email campaign. It will make or break the success of your campaigns.
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RevOps

Alex Fine

Jun 2026 · 320 reactions

The Claude Code sales system that lets one person run every deal

A sales system that lets one person run every deal, built on Claude Code, HubSpot, Gmail, and Fireflies transcripts, with call briefs, scored intake, one-click approvals, contracts, and onboarding.

A deal gets created in HubSpot, dropped into the correct stage at the correct amount based on what was actually said, all driven by markdown files in Claude Code. Then it hits Slack and waits for me. One button. I approve, it sends.
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GTM Engineering

Alex Fine

Apr 2025 · 116 reactions

Five levers behind one opportunity for every 88 contacts

Five levers behind an outbound campaign that books one opportunity per 88 contacts, including relevance, double email validation, strong sending infrastructure, and a low friction offer.

People are busy, and expecting them to drop everything from a cold email and take time out of their day is a lot to ask for off the bat. We send them a video and an idea of what we plan to show them instead.
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AI Workflows

Alex Fine

Jul 2025 · 227 reactions

A call prep tool built in eight hours that briefs every sales call in Slack

A call prep tool built with Lovable in under eight hours that sends a Perplexity-powered brief to Slack an hour before every sales call.

I built a software product that has OAuth, AI functionality, and directly syncs to Slack via webhook. All in less than 8 hours.
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GTM Engineering

Alex Fine

Apr 2026 · 217 reactions

Seven steps to an outbound engine that improves itself, built in Claude Code

Seven steps for a self-improving outbound engine built with Claude Code, from mining 569 call transcripts to a reply feedback loop.

Every reply, positive, negative, or neutral, gets analyzed and fed back into the knowledge base. Every LinkedIn response. Every new demo call that books. Claude re-analyzes what resonated, what didn't, and why. The brief updates automatically.
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Paid Media

Ali Yildirim

Jan 2026 · 197 reactions

Send every contact field from Clay to your ad platforms for twice the match rate

Pushing every contact field from Clay to ad platforms lifted match rates to 90 percent on LinkedIn and 50 to 60 percent on Meta.

First name, last name, company, job title, location, phone, work/personal email for Meta and LinkedIn. More data points, higher match rates. We're now consistently hitting 90% on LinkedIn and 50-60% on Meta.
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Clay and Data

Alex Fine

Jun 2024 · 183 reactions

A Clay workflow from job-post scraping to a lead magnet email

A five-step Clay workflow for a cloud hosting client, from scraping job postings to email validation, ending in a lead magnet offer instead of a meeting request.

It's critical to be mindful of who you are targeting. Engineers tend to be more protective of their calendars than sales and marketing people. You need to build trust beforehand with certain personas.
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GTM Engineering

Alex Fine

Nov 2024 · 160 reactions

Signal-based outbound with Trigify, Clay and a model trained on your best copy

A six-step outbound build that filters Trigify leads in Clay, validates emails, segments by MX record, then writes emails with an Octave model trained on winning copy.

To be clear, this model is trained specifically on my client's company, and has been manually fed the domain, multiple use cases, value propositions, case studies, and more. I have also trained it on winning email copy that has delivered meetings and opportunities for my client.
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LinkedIn Content

Alex Fine

Feb 2026 · 150 reactions

A Claude Code tool that tells you what to post on LinkedIn

A Claude Code tool that pulls high engagement LinkedIn posts with Apify, mines Fireflies calls for topics, and recommends what to write.

Only posts with 200+ total engagements. The bar is high on purpose. A custom RAG model processes everything. Identifies hooks that work. Structures that drive comments and engagement.
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Paid Media

Ali Yildirim

Aug 2025 · 143 reactions

A surround-sound paid strategy across LinkedIn, Meta and YouTube

A Loom walkthrough and Miro board covering the funnel, audience targeting, creative frameworks, and campaign structures of a multi-platform B2B paid strategy.

When Adam Robinson reached out to us, he had a clear vision. He wanted to scale beyond LinkedIn organic and create a true surround sound approach across multiple platforms.
Read the full post on LinkedIn ↗

RevOps

Alex Fine

Sep 2026 · 127 reactions

Our lead sources, and the agentic RevOps system that runs on them

Understory's lead source mix, and a five-step agentic RevOps system covering attribution, booking, transcript based follow-up, paid nurture, and intent signals.

Once an opportunity enters our pipeline, we add the buyer and automatically search and pull relevant adjacent job titles from that company to LinkedIn and Meta audiences. We serve this audience the most relevant case study video to their use case, so the conversation continues internally between sales touches.
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Clay and Data

Alex Fine

Nov 2024 · 123 reactions

Five email finders tested on the same 250 contacts

A side-by-side test of email finders on 250 contacts, with valid email counts for LeadMagic, Findymail, Prospeo, Icypeas, and Wiza, plus cost and validation notes.

I ran a test and found the best email finder on the market so that you didn't have to. I ran this test (with my own credits) to determine which email finder provided the best results.
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Paid Media

Ali Yildirim

Apr 2025 · 68 reactions

A free dashboard template that shows exactly who your LinkedIn ads reach

A Looker dashboard template that shows which job titles and companies LinkedIn ads reach, with four steps to copy it and connect a data source.

If you’ve seen any of my recent posts, you know we’ve been digging deep into LinkedIn’s demographic data. We built a custom reporting dashboard that shows exactly who your ads are reaching, down to job title and company.
Read the full post on LinkedIn ↗

Clay and Data

Alex Fine

Oct 2026 · 139 reactions

Champion tracking with Clay Workflows and Audiences instead of tables

The case for Clay Workflows and Audiences over tables, with a champion tracking example that follows job changes, sends outreach, and enrolls new ICP contacts in ads.

Let's say you've worked with a bunch of people before, and they were huge champions of your business. Every time those people move to a new company, you can track them, send them an outbound message to congratulate them on their new role, identify other people at their company that fit the ICP of who you sell to, and automatically enroll those people in an ad campaign.
Read the full post on LinkedIn ↗

Signals and Triggers

Alex Fine

May 2025 · 150 reactions

Turn LinkedIn ad engagement into outbound with Fibbler, Clay and HeyReach

Seven steps that turn LinkedIn ad engagement into outbound, using Fibbler, HubSpot lifecycle stage checks, Clay find people, and HeyReach with email follow-up.

Match against lifecycle stages in HubSpot and run conditional formulas to prevent open opps, closed lost opps, closed won opps, etc. from slipping through the cracks.
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GTM Engineering

Alex Fine

Nov 2025 · 95 reactions

Four levers behind an evergreen outbound campaign that runs itself

Four levers behind an evergreen outbound campaign, including Clay ICP screening, Trigify social listening, double email validation, and messaging tied to how each lead was found.

Both of these leads came in this morning from an evergreen campaign I spun up for Understory. Evergreen meaning that I never have to do any work on these. They keep adding leads in low volumes, and are ALWAYS sent with RELEVANT messaging to RELEVANT audiences.
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AI Workflows

Alex Fine

Jun 2025 · 128 reactions

Let Claude build your n8n workflows, from sales call to contract

An n8n MCP server lets Claude build workflows, including one that turns Fireflies sales calls into PandaDoc contracts and saves 10+ hours weekly.

I just built an MCP server with my friend Jacob Dietle to interact with n8n and create workflows using natural language through Anthropic's Claude.
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Paid Media

Alex Fine

Jul 2024 · 104 reactions

Founder thought-leader ads at a $0.43 CPC and 11% CTR

Thought leader ad results of $0.43 CPC and 11.23% CTR for a founder, set against typical CPC benchmarks of $5 to $10 for normal ads.

We run thought leader ads successfully for a lot of clients at this point, but none as efficient as these. We're constantly pushing clients to continue to produce expert level content on LinkedIn to enhance performance, but Adam makes this a dream for us.
Read the full post on LinkedIn ↗

Paid Media

Ali Yildirim

Aug 2025 · 127 reactions

Three Reddit ad formats that work for B2B

Three Reddit ad formats that perform well, namely meme style ads, incentive first copy, and thread style text posts, each with advice on testing it.

Simple, text-based ads that read like a regular Reddit thread are gold. They lower the user's guard and feel more like a discovery.
Read the full post on LinkedIn ↗

Clay and Data

Alex Fine

Jan 2026 · 116 reactions

A simple Clay table that finds the posts worth engaging with every day

A Clay table that scans LinkedIn for relevant posts, with a few conditional logic columns that send categorized posts to Slack so the team can engage with them.

I simply added a few columns and wrote a bit of conditional logic into them to send a Slack notification to an internal Slack channel with categorized posts for our team to engage with in order to make everybody's lives easier.
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Paid Media

Ali Yildirim

Feb 2025 · 104 reactions

Most LinkedIn ad spend goes to mobile, so build for phones

The bulk of LinkedIn ad spend goes to mobile, 80 percent in one example, so creative and landing pages must work on phones.

It's also the reason why I believe LinkedIn lead forms convert at a much higher rate than landing page campaigns. It's so much easier and user friendly to submit your info on a pre-populated lead form on your phone.
Read the full post on LinkedIn ↗

AI Workflows

Alex Fine

Jun 2026 · 112 reactions

A GTM database you can query in plain English, built on Supabase

A GTM database in Supabase you can query in natural language, with standardized schemas, last enriched dates, automatic re-enrichment past a set age, and deduplication to cut data costs.

This only works if your brain is genuinely built to be queried, and that comes down to building a seriously organized database. We segmented everything at the campaign, contact, and company level, with standardized attributes across each layer.
Read the full post on LinkedIn ↗

LinkedIn Content

Alex Fine

Jan 2026 · 94 reactions

The nine plays behind Understory's own growth

Nine tactics Understory uses to grow, including sponsored thought leadership posts, signal based outbound, RB2B retargeting, events, VC partnerships, and HubSpot attribution.

When something performs well organically, we sponsor it as a thought leadership ad on LinkedIn, and throw dollars behind it to put it in front of our exact ICP.
Read the full post on LinkedIn ↗

Paid Media

Ali Yildirim

Apr 2026 · 104 reactions

Two formulas that tell you how many LinkedIn ads your budget can test

Two formulas for LinkedIn ad testing, one for days to reach 10 clicks per ad and one for the maximum ads a monthly budget supports.

We audited an enterprise cybersecurity account last week. Spending around $500 a day on LinkedIn with 60+ creatives live across the account. That's $8 per ad per day. Their CPCs were running close to $30.
Read the full post on LinkedIn ↗

AI Workflows

Alex Fine

May 2026 · 79 reactions

How we rebuilt our website in six hours with Claude Code and our sales calls

Rebuilding a company website in six hours for under $50 with Claude Code, 200 mined Fireflies call transcripts, custom design skills, and voice dictation.

I literally only used Claude Code, 200 Fireflies transcripts, and the stuff that lives in my head. I pulled 200 calls over the last year out of Fireflies.ai and ran them through Claude code to find the patterns.
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Paid Media

Ali Yildirim

Jan 2024 · 89 reactions

Manual bids at a fifth of LinkedIn's suggested CPC still spent the full budget

Manual bids at one fifth of LinkedIn's recommended CPC still spent the full budget in a client test, plus a method to find the real bid floor.

One exercise you can do to see what the "real" floor your ad campaigns have is by continuing to lower the bid day-by-day until you are unable to deliver your full budget. Once that happens, that means your bid is too low to win at auction.
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Signals and Triggers

Ali Yildirim

Jul 2025 · 86 reactions

A Slack alert for companies that engage with your LinkedIn ads three times

How to build a Zapier and Fibbler workflow that posts a Slack alert when a company engages with LinkedIn ads three or more times.

You don't need LinkedIn ad platform access or training. The engagement data just shows up in Slack where we're already working.
Read the full post on LinkedIn ↗

Signals and Triggers

Alex Fine

Jun 2024 · 97 reactions

Send website visitors and their phone numbers to Slack with RB2B and Clay

A setup for pushing website visitors and their phone numbers into Slack in real time using RB2B and Clay, with LeadMagic suggested for mobile numbers.

Here's a really digestible use case that can benefit EVERY sales team by pushing leads, as well as their phone numbers to Slack in real-time when they visit your website.
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GTM Engineering

Alex Fine

Dec 2025 · 94 reactions

262 interested prospects in a month for a business outside SaaS

Five steps that produced 262 interested prospects in a month for a warehouse client, using localized Clay data, Instantly and HeyReach, a unified inbox, and reply SOPs.

We're creating highly localized campaigns and enriching the data in Clay to match warehouses to business localities.
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GTM Engineering

Alex Fine

Sep 2026 · 87 reactions

The six-step outbound process behind 8 to 15 meetings a day per client

A six-step outbound process behind 8 to 15 meetings per day per client, covering infrastructure, sales call insights, segmentation, AI analysis, Slack agents, and scaling winners.

Outbound becomes the testing engine. Paid becomes the scaling engine. Then you repeat.
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RevOps

Alex Fine

Oct 2024 · 95 reactions

Three ways to use Clay for RevOps, from enrichment to round-robin routing

Three Clay use cases covering CRM enrichment mapped by email, ICP segmentation tables with waterfalls, and round robin lead routing to reps in HubSpot or Salesforce.

If there is a property available, we can map data to it. The beauty of doing this with Clay is that we can map by email address rather than only contact ID. We map VALID phone numbers and VALID email addresses, as well as user defined sub-categories, competitors, etc.
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GTM Engineering

Alex Fine

Jan 2025 · 71 reactions

Nine qualified opportunities on the first day of a new outbound campaign

Five levers behind nine qualified opportunities on a campaign's first day, including a custom scraped list, short copy with a dollar value, and fast lead handoff.

We launched a new client's first outbound campaign on Friday, and generated 9 qualified opportunities on the very first day.
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AI Workflows

Alex Fine

Oct 2025 · 85 reactions

What an MCP server is, and how it lets Claude work inside your tools

An explainer on MCP servers, with examples of Claude pulling open HubSpot deals and Fireflies action items, and why any tool with a solid API can get one.

MCPs (Model Context Protocol servers) are basically secure bridges between Claude (or ChatGPT, but I prefer Claude) and your business tools. Think of them like translators that let you use plain English to pull information/take actions from any software with an API.
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Signals and Triggers

Alex Fine

Dec 2024 · 85 reactions

Find buyers before they start a sales cycle with Vector keyword intent

An eight-step flow that sends keyword search intent from Vector into Clay for AI fit checks, email and phone enrichment, HubSpot sync, and MX based Smartlead campaigns.

I built a list of key words for one of my clients. This client sells commission calculation and sales compensation management software to help reps and management identify deep sales analytics and pay people in a timely and accurate manner.
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Paid Media

Ali Yildirim

May 2025 · 75 reactions

Reddit reaches the technical buyers LinkedIn misses

Reddit's ad team says 66 percent of Redditors are not on LinkedIn. Break campaigns down by subreddit spend, keyword exposure, and placement to see what is working.

66 percent of Redditors aren’t on LinkedIn. That stat came straight from Reddit's ad team during our recent call. If you’re only advertising on LinkedIn, you’re missing a massive slice of the technical, product-driven audience that’s already asking questions, researching vendors, and shaping buying decisions.
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AI Workflows

Alex Fine

Oct 2025 · 79 reactions

Running too many MCP servers in Claude, and the simple fix

Enabling too many MCP servers at once triggers Claude errors, and the fix is to toggle on only the MCPs needed for the current task.

The fix is pretty straightforward. Only toggle on the MCPs you actually need for whatever you're working on in that moment. Toggle off the rest.
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AI Workflows

Alex Fine

Oct 2025 · 75 reactions

Follow-up emails in 30 seconds with Fireflies, MCP and a Claude project

Connecting Fireflies to Claude through MCP and building a Claude project with voice and follow-up rules cuts post-call follow-up emails from 30 minutes to about 30 seconds.

The system understands which parts of the transcript are valuable. It knows how to structure next steps. It knows when to push timelines, and how to keep people accountable by tagging individual action items.
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Paid Media

Ali Yildirim

Dec 2024 · 82 reactions

Why what you exclude in LinkedIn ads matters as much as what you target

Why LinkedIn lead gen audiences picked up self-employed users despite size filters, and the fix of manually excluding companies named self-employed.

Turns out that when someone puts "self-employed" on their LinkedIn page, it maps back to a company page someone created long ago called "self-employed". And this company currently employs over 12M people.
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Paid Media

Ali Yildirim

May 2024 · 74 reactions

500+ C-suite meetings from LinkedIn ads at $46 each

Six levers behind 500+ C-suite meetings from LinkedIn ads at $46.21 each, including persona callouts, direct calendar links, per ad attribution, and a $50 incentive.

Using LinkedIn ads, we generated 500+ meetings for a series B SaaS with C-Suite executives at an average cost of $46.21 per meeting booked.
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Paid Media

Ali Yildirim

Nov 2024 · 64 reactions

Nine tweaks that make LinkedIn lead form ads book demos

Nine tweaks for LinkedIn lead form ads, such as a thank you page calendar link and follow up triggers, reaching a 60% to 75% booking rate.

We’ve done a ton of testing on this and with the above optimizations we’re seeing a meeting request to booking rate of 60% - 75%+ per submission.
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Paid Media

Ali Yildirim

Mar 2025 · 65 reactions

How to run outbound and LinkedIn ads as one campaign

A five-step play combining outbound and LinkedIn Ads, from a Clay account list and matched messaging to retargeting engagers and sales alerts through OutboundSync and HubSpot.

Instead of always relying on LinkedIn’s native targeting, we upload the exact accounts we’re reaching out to via outbound. This ensures alignment across channels.
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GTM Engineering

Ali Yildirim

Apr 2024 · 63 reactions

$4M in qualified pipeline in two months from ads and email together

Ads plus email produced $4M in qualified pipeline in two months, using Apollo, Prospeo and ZeroBounce data, Clay personalization, retargeting audiences, Slack alerts, and Looker reporting.

After extracting, consolidating, and segmenting the data, we then personalized the content using Clay. Since this is a cold audience, on the ads side we used top of funnel content like document ads and videos, and over email we used more direct ‘book a demo’ copy.
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