We work with the best clients and partners
Discover how
Understory can build the foundation for your sustained success
1
Detailed Intake Process
On LinkedIn, we build precise audience profiles based on your ICP and enhance targeting with your first-party data, ensuring personalized and effective ad campaigns.
Simultaneously, on Google, we conduct thorough keyword research, identifying high-intent and relevant keywords, to attract users actively seeking your products or services.
2
Campaign Strategy Development
This process begins with a detailed understanding of the client's objectives, whether it's lead generation or brand awareness.
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We then work to develop highly personalized creatives - eye-catching creatives for paid social media and writing targeted, effective copy for Google Ads.
3
Technical Ad Account Set Up
Our process begins with configuring your CRM to ensure it captures and organizes all customer data effectively, laying the groundwork for personalized marketing and sales strategies.
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We implement conversion tracking on your digital assets, enabling precise tracking of user interactions and enhancing the targeting and retargeting capabilities of your ad campaigns.
4
Campaign Launch
At Understory, we implement robust guardrails for testing and scaling campaigns, ensuring efficiency and effectiveness in identifying and managing campaign performance.
Our process begins with a structured approach to testing, where each campaign is meticulously evaluated against specific criteria and performance metrics. This rigorous testing phase is designed to identify any potential issues or underperforming aspects before a full-scale launch.
5
Continuous Campaign Optimization
By leveraging data analytics, we continuously monitor and adjust the campaign in real time, ensuring maximum engagement, conversion, and ROI.
Understory's omni-channel campaign launch strategy is designed to create a unified brand experience, driving meaningful interactions and achieving business goals efficiently.
Case Study
Scaling Avo's Demo Requests with LinkedIn Ads
"I worked at Google for over 10 years with many performance marketing agencies and Understory is one of the best."
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Jonathan Pelosi, CBO of Avo
Who We Are
Experienced sales-minded marketing consultants specialized in scaling SaaS organizations.
At Understory, we specialize in paid media management, graphic design, and cold email outreach for businesses looking to achieve measurable results.
Whether you're looking to launch a new campaign or optimize existing ones, we have the skills and experience to help you succeed. Let's work together to take your business to the next level.
Meet the Executive Team
Your Demand Generation Experts
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Ali Yildirim
Co-Founder & Chief Executive Officer
Ali has experience managing and scaling multiple ad accounts spending $1M+ a month on paid advertising at some of the top startups in Silicon Valley. His strategic approach to managing marketing campaigns has developed predictable pipeline for high growth sales organizations time and time again.
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Alex Fine
Co-Founder & Chief Commercial Officer
Alex has been a top performing sales and consulting executive at Fortune 50 companies and technology start-ups alike to deliver consistently explosive growth. Alex understands what it takes for B2B companies to drive revenue from pipeline creation, to strategic deal structure, all the way to conversion. His unique blend of technical and commercial skills enable him to deliver repeat success for Understory clients using a full-funnel and multifaceted approach.
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Alin Matei
Head of Design
Alin is a seasoned lead designer with a remarkable track record of over 15 years. His expertise lies in crafting product designs that not only captivate but also drive sales. His passion for helping customers bring their visions to life through innovative and market-savvy designs has made him a trusted and invaluable asset in the world of design.