We handle clay implementations for clients, and have been officially recognized by Clay as "Clay Experts".
We create custom clay tables from scratch to hyper-personalize your outbound campaigns at scale. Once we have your tables built, they are yours to keep forever.
We work with the best clients and partners
Discover how
Understory can flood your pipeline with cold email campaigns
1
Define Your ICP
We will work with you to clearly define your unique value proposition, and identify contacts who are most likely to resonate with your offering
2
Domain Setup and Health Monitoring
We will get you squared away with new sending domains, or monitor the health of your existing domains, following best practices, and ensuring your emails land in the primary inbox
3
Hyper Personalized Email Copywriting
We use tried and true tactics, blended with complex automations to create hyper- personalized copy at scale, giving every single email a handwritten and unique feel
4
Full Service Sequencing
We will launch and manage your campaigns from start to finish, booking calls directly to your sales team's calendars
5
Live Analytics Reporting
We provide real-time, branded access to performance metrics and dashboards so that you can follow along with your campaigns
6
Proactive Weekly Check-Ins
We set recurring calls with you to discuss campaign performance and bring new ideas to the table for continuous improvement
7
Optional: LinkedIn Retargeting
We are experts when it comes to LinkedIn advertising. We will give you the option to precisely retarget prospects who interact with your email campaigns on LinkedIn and provide insight into which ad units are optimal for your business
Who We Are
Experienced sales-minded marketing consultants specialized in scaling SaaS organizations.
At Understory, we specialize in paid media management, graphic design, and cold email outreach for businesses looking to achieve measurable results.
Whether you're looking to launch a new campaign or optimize existing ones, we have the skills and experience to help you succeed. Let's work together to take your business to the next level.
Meet the Executive Team
Your Demand Generation Experts
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Ali Yildirim
Co-Founder & Chief Executive Officer
Ali has experience managing and scaling multiple ad accounts spending $1M+ a month on paid advertising at some of the top startups in Silicon Valley. His strategic approach to managing marketing campaigns has developed predictable pipeline for high growth sales organizations time and time again.
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Alex Fine
Co-Founder & Chief Commercial Officer
Alex has been a top performing sales and consulting executive at Fortune 50 companies and technology start-ups alike to deliver consistently explosive growth. Alex understands what it takes for B2B companies to drive revenue from pipeline creation, to strategic deal structure, all the way to conversion. His unique blend of technical and commercial skills enable him to deliver repeat success for Understory clients using a full-funnel and multifaceted approach.
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Alin Matei
Head of Design
Alin is a seasoned lead designer with a remarkable track record of over 15 years. His expertise lies in crafting product designs that not only captivate but also drive sales. His passion for helping customers bring their visions to life through innovative and market-savvy designs has made him a trusted and invaluable asset in the world of design.