The B2B ads that keep running on Facebook and Instagram.

Ad headline

Retire the word

Ad copy

Manual collections is not anyone's job title. It is the forty-seven follow-up emails, or whatever your number is, between you and closing the quarter. The follow-ups, the Coupa and Ariba logins, the "did you get our invoice" replies get done by an agent. Your team keeps the judgment calls and sets which replies go out untouched. Click for the 30-minute fit call. A straight answer on fit and a ballpark on price.

Why it works

A dictionary entry for the buyer's pain. It reads like a real page, so people stop to read it, and the usage example is a line any AR lead has said out loud.

What stands out

The joke lands only because every detail is right, from the pronunciation to the "Finance issues" tag.

Ad headline

Catch it before it costs you.

Ad copy

In our test, reported remarketing ROAS was 3.6x. Measured with a holdout: 1.2x. Get the free playbook to run the same test.

Why it works

Two numbers do all the work. Ads Manager said 420 sales and a holdout test found 140, a gap every paid social buyer already suspects and wants proof of.

What stands out

Plain type on black with a free playbook as the offer. Nothing competes with the numbers.

Ad headline

Stay AI: The Shopify Subscription Platform Built for Growth

Ad copy

One-time subscriber. Superfan. 🦸 The distance between those two things is a retention strategy. Magic Spoon built theirs on Stay AI, and now retains 40% of subscribers past order 3. See how you can do it too.

Why it works

A named customer people recognise, shown as the product itself. The copy turns that into one specific result, 40% of subscribers kept past the third order.

What stands out

The cereal boxes make it feel like a consumer ad in a consumer feed, which suits a Shopify audience.

Ad headline

Job costing on autopilot.

Ad copy

Your crew bought $400 in materials on a personal card. You'll find out at month-end. Maybe. Terms and conditions apply. Cards issued by Sutton Bank and Celtic Bank, Member FDIC.

Why it works

Construction crews sitting on a giant corporate card. One photographed image says who it is for and what it is before anyone reads a word.

What stands out

The copy opens with a scene every site manager knows, $400 of materials on a personal card.

Ad headline

Personalisation at scale. For real.

Ad copy

Lorna Jane moved from campaign-led to customer-led marketing. Across 1M+ profiles and 100+ stores, every message responds to real behaviour.

Why it works

A big number tied to a named brand. 84x ROI across a million customer relationships is specific enough to believe and big enough to stop on.

What stands out

It looks like a fashion ad, which is exactly what Klaviyo's ecommerce buyers are used to seeing.

Ad headline

Solve Constructability

Ad copy

Align your supply chain with a single model.

Why it works

A named project and a dollar figure in the headline. $3.2M saved through virtual construction is proof an engineering buyer can take to a budget meeting.

What stands out

A real rendering of the bridge in place of an abstract diagram, and the brand sits clearly in the corner.

Ad headline

Built for physical AI

Ad copy

Training GigaFusionNet required more than raw GPU power. Kodiak needed high GPU memory, high inter-node bandwidth, and the ability to stream hundreds of terabytes of sensor data without moving petabytes to a new cloud. Lambda's NVIDIA HGX H100 1-Click Clusters with InfiniBand networking and Lambda's S3 adapter handled every requirement. Kodiak was training in a week.

Why it works

A named customer in a demanding field. Kodiak's self-driving trucks are proof that Lambda handles the hardest AI workloads, without a single benchmark chart.

What stands out

The headline sits in a highlighted box, so it reads first even on a small screen.

Ad headline

Want to see even more LinkedIn Ads benchmarks data?

Ad copy

Something is quietly happening to B2B ad budgets. Non-branded search spend has dropped from 37% to 33% in a single year. At the same time, cost per click on those terms jumped 29%, and click-through rates fell 26%. You’re spending more money and getting less engagement. It's not hard to see why marketers are rethinking where they spend. LinkedIn, meanwhile, has grown its share to 41% of total B2B ad budgets, the single largest allocation of any channel. When you look at what that spend actually returns: → LinkedIn ROAS: 121% → Google Search: 67% → Meta: 51% As AI Overviews absorb more no

Why it works

A chart people want to screenshot. One clear finding, LinkedIn takes 41% of B2B ad budgets, with the data source named at the bottom.

What stands out

It looks like a page from a report, which makes the report itself feel worth downloading.

Ad headline

How Copy.ai rebuilt their funnel

Ad copy

Most B2B websites are brochures that happen to have a form on them. Copy.ai rebuilt theirs into a demand-gen engine on Webflow, with the marketing team owning the page, the test, and the ship. See how they did it.

Why it works

A named customer with a pipeline number. $4M+ in enterprise pipeline is the result a marketing leader is measured on, so it lands with the right reader.

What stands out

Real product screens stacked under the headline show what the result came from.

Ad headline

Proof it reached their portal

Ad copy

You uploaded it to their portal on the fourth. Now you get to prove it. Invoices submitted into Coupa and Ariba, status tracked, remittance pulled back, without anyone on your team logging in to go and look.

Why it works

The buyer's excuse becomes the headline. "We never got the invoice" is the line every collections team hears, printed on a missing-person carton.

What stands out

A strong physical metaphor with the product's job written on the carton, invoice details included.

Ad headline

AI that catches what you would've missed.

Ad copy

Active Intelligence: Wavelength checks every automation and catches broken flows before your contacts notice them, driving 75% higher engagement.

Why it works

A product alert with real numbers, an 18% drop in sends caught before anyone noticed. It shows the product doing its job in one glance.

What stands out

Two short lines up top, then the UI. The chart line climbs at the end, so the story resolves.

Ad headline

More revenue with fast, efficient AI search.

Ad copy

Drive more revenue with richer customer experiences, automated merchandising, and AI that you control.

Why it works

A named retailer and a revenue figure, +$28M a year. It is the simplest version of the customer-proof ad and it works because the number is big and exact.

What stands out

Bright type over a dimmed store photo keeps the number readable at any size.

Ad headline

Leave the old ways behind.

Ad copy

Leave manual processes behind. Spendesk automates your workflows and brings every expense, invoice, and purchase together.

Why it works

A laptop full of approval emails in a museum case. The old way of chasing approvals becomes an exhibit, which makes the point without saying anything negative.

What stands out

The tiny plaque under the case rewards anyone who looks closer.

Ad headline

Get time back from meetings with Jira

Ad copy

Growing teams like Udemy scale and unify their teams with Jira.

Why it works

One named customer and one number, 2,400 hours a year saved. It answers the question a buyer asks about any work tool, how much time will it give back.

What stands out

The hourglass in Udemy's colours ties the result to the customer visually.

Ad headline

See how we keep you audit-ready

Ad copy

For SOC2 or ISO 27001, the 30-day retention window that native platforms provide by default does not meet the compliance requirements for many frameworks. Rewind retains your data on your terms, not your platform's. Configure retention up to 99 years.

Why it works

A text message from an auditor asking for three years of backups. It drops the reader into the moment they would need the product.

What stands out

A simple illustration and a real-looking message make it feel personal in a personal feed.

Ad headline

Buildots

Ad copy

Need better construction oversight as you scale? See how Intel did it with Buildots' AI ⬇️

Why it works

Intel as the customer and one result, a four-week acceleration per fab. A named customer that size does most of the convincing on its own.

What stands out

Lots of space and a single number, so the point lands in a second.

Ad headline

Atlassian

Ad copy

Udemy unified their people and processes by switching to Jira.

Why it works

The same Udemy result as a different visual, a stopwatch in place of an hourglass. Running variants of one proven claim is how you find the best image for it.

What stands out

Heavy black type with Jira underlined in yellow keeps the brand in the headline.

Ad headline

Finance, on autopilot.

Ad copy

Corporate cards, expenses, and accounting on one platform — trusted by 70,000+ businesses. Now live in the UK.

Why it works

A named controller at a named company with one number, nearly 400 hours a month saved. A quote from the person who does the work beats any claim the brand makes about itself.

What stands out

A calm desk scene with the quote set large. It looks like an Instagram post, so it fits the feed.

Ad headline

Same-day supplier payments

Ad copy

With Airwallex, most of Stryv's supplier payments land the same day, cutting restock cycles by 3 working days.

Why it works

The founder again, this time on camera in his own warehouse. Same-day supplier payments cutting three days off restocking is a result an operator feels.

What stands out

Shot where the business happens, which makes the claim feel lived in.

Ad headline

Your BFCM, watched 24/7

Ad copy

BFCM runs 96 hours. Your team doesn't. Polar's AI agents watch your ads, stock and margin around the clock, fix what breaks, and send you the recap on Monday morning. Book a demo to see them on your own store data.

Why it works

A revenue chart with the one bad hour flagged. It shows exactly what the product catches, a broken checkout on Black Friday, in the product's own UI.

What stands out

The headline, find Friday's dip on Friday, says the whole value in five words.

Ad headline

Boost your payment success

Ad copy

Lose less sales to declined payments. Airwallex Optimize 360 uses AI-powered retries, routing and resolutions to win them back.

Why it works

A named customer standing in his own shop with the product's numbers floating beside him. A 98.45% payment success rate is exact enough to believe, and the setting shows who it is for.

What stands out

Real UI cards layered over a real photo, so the product and the customer share one frame.

Ad headline

Kodiak chose Lambda over hyperscalers

Ad copy

Kodiak tried the hyperscalers. GPU nodes were geographically separated from their petabytes of sensor data. Inter-node throughput wasn't built for distributed training. They were still looking at months of wait time. With Lambda's NVIDIA HGX H100 1-Click Clusters, they were up and training in a week.

Why it works

A second Kodiak story, this time on training at scale. Two angles on one strong customer let Lambda talk to different buyers without new proof.

What stands out

Same template as their other ad, so the brand is recognisable across the series.

Ad headline

Get daily backups with Rewind

Ad copy

Without backup, recovery from a large AI-caused incident can take 27+ days, and the agent itself can't reconstruct what it changed. Rewind's daily backups across Jira, Confluence, and GitHub make AI mistakes reversible.

Why it works

An AI agent deleting hundreds of Jira files, written as a chat. It names a new fear in its own words, and the product is the obvious answer.

What stands out

The hand-drawn panic below the chat keeps it light while the risk stays real.

Ad headline

Better site search brings more revenue.

Ad copy

We’re far more than just a search box. We’re an intelligence engine to power business growth. See how Doc Morris used Algolia to increase search sessions and higher net sales.

Why it works

A named brand and a growth number, +146% net sales. Bold type on a lifestyle photo makes a search product feel like part of the customer's own marketing.

What stands out

The CTA button reads Read their story, which promises proof and not a pitch.