Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list
X publishes every ad it shows in Europe, with how many times each was seen. We pulled the B2B brands from our other libraries and found 99 distinct creatives from 12 of them, seen 61M times in all.
99distinct B2B creatives from X's Ads Repository. X only publishes ads shown in the EU, with how many people saw each one, so this covers the brands' European campaigns.
49%of all impressions went to the top 10% of creatives. A few ads carry most of the spend.
4.3out of 10 was the average score for the most-seen quarter of creatives, about the same as the 4.4 for the least-seen quarter. Reach on X comes from budget and targeting more than from how the ad looks.
100%of the top-rated creatives get their point across in two seconds, against 84% of all of them.
5.0out of 10 was the average for creatives that lead with a specific number, against 4.3 for ones that don't.
The highest-scoring creatives that use a repeatable pattern. Click an image to see the post on X.
When a card says Seen 2.1M times, that's how many times X showed it in Europe. It's the one public measure of how much an advertiser put behind an ad.
Showing 6 of 6 ads
Ad headline
Zendesk
Ad copy
.@nextofficial is redefining retail CX with Zendesk. By switching to Zendesk, they cut Average Handling Time by 15% and now resolve 92% of their 653,000 monthly tickets in a single touch. That’s global scale with real speed and real impact.
Why it works
A named retailer and one result in big type, 92% of queries resolved. The dot grid shows the scale at a glance.
What stands out
Two logos and one number. Everything else is left out.
Ad headline
Zendesk
Ad copy
.@Vimeo is scaling customer support with Zendesk AI, delivering faster, more personalized experiences to millions of users worldwide.
Why it works
A named customer and a single automation figure, 40% since launching AI agents. Vimeo is a brand people know, so the proof travels.
What stands out
Labelled as a customer story, which tells the reader what kind of post it is before they read it.
Ad headline
Wiz 2026 CISO Budget Benchmark: Download the Strategic Blueprint
Ad copy
See how 300+ CISOs are preparing for 2026. Explore which categories are growing fastest, where budgets are tightening, and how peers are connecting investment to outcomes. Get the full report to benchmark your budget strategy and see what the next year of leadership looks like.
Why it works
A benchmark of what 300+ CISOs plan to spend. Peers' budgets are exactly what a security leader wants to see before setting their own.
What stands out
A playful illustration of an adding machine keeps a dry topic light, with one clear download button.
Ad headline
A practical guide to MCP for security teams
Ad copy
Thousands of MCP servers are already live, but most security teams don’t have a clear strategy yet. Get this guide and learn: - Key risks with local and remote MCP servers - Real-world threats like prompt injection and supply chain compromise - Steps for safely using MCP tools
Why it works
A practical guide to a new risk, MCP servers, for security teams that don't have a plan yet. It offers help on a topic people are searching for right now.
What stands out
Friendly characters and bright colours make a technical guide feel approachable.
Ad headline
GPU Cloud for AI Agents — Vast.ai
Ad copy
Three commands to deploy an H100. Search the marketplace, create an instance, check status. pip install vastai.
Why it works
A terminal running the product, three commands to deploy a GPU. Engineers trust what they can see working, and the copy is the commands themselves.
What stands out
Dark, terminal-native and plain, like a screenshot from a developer's own machine.
Ad headline
Try Redis for free
Ad copy
Move your hottest queries into Redis and drop latency from 200ms to <2ms. A caching layer that delivers a 100X performance win.
Why it works
One technical result as the headline, from 200ms to under 2ms. Developers know exactly what that means for their app.
What stands out
Tall condensed type fills the frame, so the number is the first and only thing you see.
The same repeatable formats we found on LinkedIn, with examples from X. Each comes with a recipe for the image, headline, copy and CTA.
Let a known customer carry the ad. Their product, their exec or their numbers fill the frame, and your brand sits small.
Real code, CLI output or a real repo screenshot as the main visual, written in the reader's own syntax with a dry joke or receipt.
Pure type with a setup and a jab, sometimes with a type trick (word search, italic word) doing the visual work.
A distinctive illustration style (crayon, letterpress card, botanical, isometric) that carries a light idea and sets the brand apart from SaaS gradients.
Top-rated ads shows the 15 highest-scoring creatives. Every distinct ad shows all 99, most seen first.
Ad headline
Zendesk
Ad headline
Zendesk
Ad headline
Zendesk
Ad headline
Zendesk
Ad headline
Zendesk
Ad headline
Zendesk
Ad headline
Zendesk
Ad headline
Wiz 2026 CISO Budget Benchmark: Download the Strategic Blueprint
Ad headline
A practical guide to MCP for security teams
Ad headline
Free Cheat Sheet: LLM Security Simplified
Ad headline
Zendesk
Ad headline
Zendesk
Ad headline
GPU Cloud for AI Agents — Vast.ai
Ad headline
Try Redis for free
Ad headline
Try Redis for free
Every ad comes from X's Ads Repository, which lists the ads X showed in the EU with their impressions and reach. We searched it for the brands in our LinkedIn library and kept only ads that link to each brand's own website.
Each creative went to Jev, an AI model built to judge creative, with its image and text. Jev scored it out of 10, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. The scores judge the creative, so test against your own numbers.
Few B2B brands run ads on X in Europe, so this library is small. It covers the ones that do.
Every ad belongs to the company that ran it. Use them for ideas and make your own creative.
Algolia, Attio, ElevenLabs, Figma, Framer, HeyGen, Perplexity, Redis, Retool, Vast.ai, Wiz, Zendesk
X's Ads Repository lists every ad X shows in the European Union, with impressions, reach and targeting. Search it by the advertiser's handle. Ads shown only outside the EU aren't listed.
Fewer than on LinkedIn or Meta. Of the brands in our LinkedIn library, 12 ran ads on X in Europe, mostly developer tools, data and security companies whose buyers are active there.
We brief, design and run paid campaigns for B2B teams. Tell us what you sell and who you sell it to.
