
Pattern: Named customer as hero
Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list
Hightouch has 165 distinct ad creatives in our B2B ad libraries, 77 on LinkedIn, 53 on Meta and 35 on Google (all search). Its longest running ad has been shown on Google for 2 years. 14 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Sales & marketing tech · hightouch.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 14 of Hightouch's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.

Pattern: Named customer as hero
Ad headline
How Salomon doubled email clicks with AI Decisioning
Pattern: Named customer as hero

Pattern: Before and after split

Ad headline
Get the analyst report
Pattern: Editorial data page

Pattern: Before and after split

Pattern: Editorial data page
Ad headline
Monitoring is one step. Hightouch runs the whole campaign.
Pattern: Product UI with real numbers
Ad headline
Real-time insight to your next winning ad

Pattern: Typographic sting
77 distinct creatives, run as 150 separate ads, 10 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Hightouch reruns it. These are the creatives it reruns most.
| Type | Hightouch | Sales & marketing tech advertisers |
|---|---|---|
| Single Image | 58% (45) | 63% |
| Video | 29% (22) | 18% |
| Message | 13% (10) | 11% |
| Type | Hightouch | Sales & marketing tech advertisers |
|---|---|---|
| No offer (brand) | 83% (64) | 76% |
| Gift card | 8% (6) | 5% |
| Webinar or event | 5% (4) | 6% |
| Calculator or tool | 1% (1) | 1% |
| Report or guide | 1% (1) | 8% |
| Free trial | 1% (1) | 0% |
Ad headline
How Asana lifted ad match rates up to 57%
Ad copy
Asana was paying to show ads to people who were already customers. The culprit wasn't targeting, it was match rates.
Ad headline
How top DTC brands use AI to keep creative fresh
Ad copy
Spending $300K+ a month on ads? Your creative team is probably running on fumes.
Ad headline
Ex-Meta creatives on scaling ads with AI
Ad copy
Spending $300K+ a month on paid? This panel is for you.
Ad headline
How our Forward Deployed Creatives took on Times Square
Ad copy
We made an ad about an ad. And we put it in the most famous place in the world for ads, Times Square.
Ad headline
Why your AI creative output keeps missing
Ad copy
Spending $300K+ a month on ads? Your budget scaled. Your creative team didn’t.
Ad headline
Leave with 5 prompts you can use today
Ad copy
Spending $300K+ a month on ads? Your budget scaled. Your creative team didn’t.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
53 distinct creatives, 18 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Hightouch | Sales & marketing tech advertisers |
|---|---|---|
| Flexible (several images) | 64% (34) | 40% |
| Video | 23% (12) | 30% |
| Single image | 13% (7) | 27% |
| Type | Hightouch | Sales & marketing tech advertisers |
|---|---|---|
| No offer (brand) | 91% (48) | 80% |
| Report or guide | 6% (3) | 9% |
| Demo | 4% (2) | 1% |








See the best B2B Meta ads from every advertiser in the Meta ad library.
35 search ads and 0 display ads that ran for a month or more, 30 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Hightouch | Sales & marketing tech advertisers |
|---|---|---|
| Search text ad | 100% (35) | 95% |
See the best B2B Google ads from every advertiser in the Google ad library.
In the public ad libraries we track, Hightouch runs ads on LinkedIn, Meta and Google, 165 distinct creatives in all, 77 on LinkedIn, 53 on Meta and 35 on Google (all search). Most of its creatives are on LinkedIn.
77 distinct creatives, run as 150 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 9 ads.
53 distinct creatives in Meta’s Ad Library. Longest shown for 5 months.
35 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 2 years.
Search Hightouch by name in each platform’s own public library, LinkedIn’s Ad Library, Meta’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.
Every ad belongs to Hightouch. Understory is not affiliated with Hightouch. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.