Demandbase ads

Demandbase has 169 distinct ad creatives in our B2B ad libraries, 78 on LinkedIn, 76 on Google (all search) and 15 on Meta. Its longest running ad has been shown on Google for 3 years. 3 of its ads scored 6 or higher out of 10 for B2B fit and craft.

Sales & marketing tech · demandbase.com

169distinct creatives

3channels

3 yearslongest run

3top-rated ads

Where Demandbase advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

Channel	Creatives	Most used format	Public signal
LinkedIn	78	Single Image (72%)	Its most rerun creative runs as 14 ads
Google	76	Search text ad (100%)	Longest shown for 3 years
Meta	15	Single image (67%)	Longest shown for 3 months

Demandbase's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 3 of Demandbase's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.

Demandbase LinkedIn ad: How Snowflake Uses AI to Scale Enterprise ABM

LinkedInSingle Image AdOur score 6.7/10

Ad headline

How Snowflake Uses AI to Scale Enterprise ABM

Pattern: Named customer as hero

Demandbase LinkedIn ad: The B2B AI GTM Report

LinkedInSingle Image AdRunning as 2 adsOur score 6.2/10

Ad headline

The B2B AI GTM Report

Pattern: Editorial data page

Demandbase LinkedIn ad: Download this data-driven guide today.

LinkedInSingle Image AdRunning as 5 adsOur score 6/10

Ad headline

Download this data-driven guide today.

Pattern: Report made physical

LinkedInSingle Image AdRunning as 4 adsOur score 5.9/10

Demandbase LinkedIn ad: From ad waste to ROI

LinkedInSingle Image AdRunning as 2 adsOur score 5.9/10

Ad headline

From ad waste to ROI

Demandbase Meta ad: Scale B2B Growth: IDeaS + Demandbase

Watch on Meta ↗

MetaVideoRan for 14 daysOur score 5.1/10

Ad headline

Scale B2B Growth: IDeaS + Demandbase

Demandbase Meta ad: Master Account-Based Marketing Strategy — Free Certification for B2B Marketers

MetaSingle imageRan for 3 monthsOur score 5/10

Ad headline

Master Account-Based Marketing Strategy — Free Certification for B2B Marketers

GoogleSearch text adRan for 12 monthsOur score 4.8/10

GoogleSearch text adRan for 4 monthsOur score 4.7/10

Demandbase LinkedIn ads

78 distinct creatives, run as 199 separate ads, 14 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Demandbase reruns it. These are the creatives it reruns most.

Ad formats
Type	Demandbase	Sales & marketing tech advertisers
Single Image	72% (56)	63%
Message	18% (14)	11%
Video	8% (6)	18%
Document	1% (1)	5%
Text	1% (1)	0%

Offers
Type	Demandbase	Sales & marketing tech advertisers
No offer (brand)	60% (47)	76%
Report or guide	23% (18)	8%
Webinar or event	10% (8)	6%
Free trial	4% (3)	0%
Calculator or tool	1% (1)	1%
Gift card	1% (1)	5%

Demandbase LinkedIn ad: Free Account-Based GTM Certification – Limited Time Offer!

Running as 14 adsOur score 4.4/10

Single Image

Ad headline

Free Account-Based GTM Certification – Limited Time Offer!

Ad copy

Boost your marketing skills now!

Demandbase LinkedIn ad: GTM chaos is killing your pipeline.

Running as 10 adsOur score 4.1/10

Single Image

Ad headline

GTM chaos is killing your pipeline.

Demandbase LinkedIn ad: Check out the JourneyIQ Playbook

Running as 9 adsOur score 5/10

Single Image

Ad headline

Check out the JourneyIQ Playbook

Ad copy

Use a single advertising campaign to target accounts across the entire funnel using the JourneyIQ framework.

Demandbase LinkedIn ad: How sales and marketing teams drive pipeline with Demandbase + LLMs

Running as 8 adsOur score 4.5/10

Single Image

Ad headline

How sales and marketing teams drive pipeline with Demandbase + LLMs

Ad copy

Demandbase’s new integration with ChatGPT, Claude, Copilot, and Gemini.

Running as 8 adsOur score 4.3/10

Single Image

Ad headline

ABM Starter Kit

Ad copy

Kickstart your ABM journey! Get Demandbase's Starter Kit to boost revenue and sales productivity.

Demandbase LinkedIn ad: Reach the right B2B buyers

Running as 8 adsOur score 4.2/10

Single Image

Ad headline

Reach the right B2B buyers

Ad copy

Stop guessing with broad targeting. Reach active buying groups with precision.

Running as 7 adsOur score 4.4/10

Single Image

Ad headline

Start Today

Ad copy

Launch a fully supported B2B advertising campaign for FREE and tap into the precision of the only first-party B2B DSP.

Demandbase LinkedIn ad: AI in ABM Certification

Running as 7 adsOur score 3.9/10

Single Image

Ad headline

AI in ABM Certification

Ad copy

Hot off the press and FREE for you!

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

Demandbase Google ads

76 search ads and 0 display ads that ran for a month or more, 75 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
Type	Demandbase	Sales & marketing tech advertisers
Search text ad	100% (76)	95%

Demandbase search ads

Ran for 33 monthsOur score 3.7/10

Search text ad

Ran for 30 monthsOur score 4.2/10

Search text ad

Ran for 30 monthsOur score 3.6/10

Search text ad

Ran for 29 monthsOur score 3.7/10

Search text ad

Ran for 28 monthsOur score 3.6/10

Search text ad

Ran for 22 monthsOur score 3.9/10

Search text ad

Ran for 21 monthsOur score 3.1/10

Search text ad

Ran for 20 monthsOur score 3.6/10

Search text ad

See the best B2B Google ads from every advertiser in the Google ad library.

Demandbase Meta ads

15 distinct creatives, 7 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.

Ad formats
Type	Demandbase	Sales & marketing tech advertisers
Single image	67% (10)	27%
Flexible (several images)	27% (4)	40%
Video	7% (1)	30%

Offers
Type	Demandbase	Sales & marketing tech advertisers
No offer (brand)	80% (12)	80%
Free trial	13% (2)	5%
Calculator or tool	7% (1)	1%

Ran for 3 monthsOur score 5/10

Single image

Ad headline

Master Account-Based Marketing Strategy — Free Certification for B2B Marketers

Ad copy

Master ABM strategy for free — certification from Demandbase & ForgeX, trusted by 10,000+ marketers.

Ran for 3 monthsOur score 4.6/10

Flexible (several images)

Ran for 3 monthsOur score 4.5/10

Flexible (several images)

Ran for 3 monthsOur score 4.3/10

Flexible (several images)

Demandbase Meta ad: Free Account-Based GTM Certification – Limited Time Offer!

Ran for 3 monthsOur score 4.1/10

Single image

Ad headline

Free Account-Based GTM Certification – Limited Time Offer!

Ad copy

Boost your marketing skills now! Secure your free spot in our Account-Based GTM Certification before this limited-time offer expires.

Demandbase Meta ad: Advance Your B2B Career with Free ABM Certification from Demandbase

Ran for 3 monthsOur score 4/10

Single image

Ad headline

Advance Your B2B Career with Free ABM Certification from Demandbase

Ad copy

Become a certified ABM marketer — free program from Demandbase & ForgeX.

Demandbase Meta ad: Save $349: Get Certified in ABM Without Paying a Dime

Ran for 3 monthsOur score 4.4/10

Single image

Ad headline

Save $349: Get Certified in ABM Without Paying a Dime

Ad copy

ABM certification normally $349 — now 100% free. Learn the strategy, earn the badge.

Demandbase Meta ad: Turn B2B ad spend into pipeline

Ran for 27 daysOur score 4.2/10

Single image

Ad headline

Turn B2B ad spend into pipeline

Ad copy

When advertising is aligned to account activity, your team reaches the right buyers, delivers more relevant experiences, and drives measurable business impact. Get started today.

See the best B2B Meta ads from every advertiser in the Meta ad library.

Demandbase ads, answered

Where does Demandbase advertise?

In the public ad libraries we track, Demandbase runs ads on LinkedIn, Google and Meta, 169 distinct creatives in all, 78 on LinkedIn, 76 on Google (all search) and 15 on Meta. Most of its creatives are on LinkedIn.

How many LinkedIn ads is Demandbase running?

78 distinct creatives, run as 199 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 14 ads.

How many Google ads is Demandbase running?

76 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 3 years.

How many Meta ads is Demandbase running?

15 distinct creatives in Meta’s Ad Library. Longest shown for 3 months.

How can I see Demandbase's ads myself?

Search Demandbase by name in each platform’s own public library, LinkedIn’s Ad Library, Google’s Ads Transparency Center and Meta’s Ad Library. Every ad on this page links to its entry there.

Every ad belongs to Demandbase. Understory is not affiliated with Demandbase. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

More Sales & marketing tech advertisers

Or browse every B2B ad library.

Let's make ads like these for you

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