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Salesforce has 238 distinct ad creatives in our B2B ad libraries, 98 on LinkedIn, 87 on Google (86 search, 1 display) and 53 on Meta. Its longest running ad has been shown on Google for 3 years. 3 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Sales & marketing tech · salesforce.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 3 of Salesforce's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
Ad headline
Crocs is an Agentic Enterprise
Why it works
Two-panel split with a famous product turns abstract 'agentic enterprise' into a concrete, memorable division of labour.
Pattern: Named customer as hero
Pattern: Report made physical
Ad headline
Get the new report
Ad headline
Register for free on Salesforce+
Ad headline
Human being. Agent doing.
Ad headline
Get the Datasheet
Ad headline
Get the step-by-step guide
Ad headline
Watch the Dreamforce sessions on demand and see AIforce come to life.
98 distinct creatives, run as 138 separate ads, 8 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Salesforce reruns it. These are the creatives it reruns most.
| Type | Salesforce | Sales & marketing tech advertisers |
|---|---|---|
| Single Image | 55% (54) | 63% |
| Video | 18% (18) | 18% |
| Document | 11% (11) | 5% |
| Message | 8% (8) | 11% |
| Event | 3% (3) | 0% |
| Article | 2% (2) | 0% |
| Carousel | 2% (2) | 1% |
| Type | Salesforce | Sales & marketing tech advertisers |
|---|---|---|
| No offer (brand) | 78% (76) | 76% |
| Report or guide | 10% (10) | 8% |
| Webinar or event | 6% (6) | 6% |
| Demo | 4% (4) | 4% |
| Calculator or tool | 1% (1) | 1% |
| Free trial | 1% (1) | 0% |
Ad headline
Crocs is an Agentic Enterprise
Ad copy
Crocs steps up support to instantly answer 178K customer inquiries about fit, returns, and tracking every month.
Ad headline
Your Next Architecture Challenge
Ad copy
Formula 1 isn’t waiting for the future of work to arrive. It’s in the driver’s seat of the agentic revolution.
Ad headline
Design for What’s Next
Ad copy
Think beyond the blueprint. Think like an architect.
Watch on LinkedIn ↗Ad headline
This is what AI was supposed to do. Meet Agentforce.
Ad copy
Generic AI gives generic fashion advice.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
86 search ads and 1 display ad that ran for a month or more, 79 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Salesforce | Sales & marketing tech advertisers |
|---|---|---|
| Search text ad | 99% (86) | 95% |
| Display image ad | 1% (1) | 5% |
See the best B2B Google ads from every advertiser in the Google ad library.
53 distinct creatives, 3 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Salesforce | Sales & marketing tech advertisers |
|---|---|---|
| Single image | 64% (34) | 27% |
| Video | 19% (10) | 30% |
| Flexible (several images) | 17% (9) | 40% |
| Type | Salesforce | Sales & marketing tech advertisers |
|---|---|---|
| No offer (brand) | 74% (39) | 80% |
| Report or guide | 19% (10) | 9% |
| Free trial | 4% (2) | 5% |
| Demo | 2% (1) | 1% |
| Webinar or event | 2% (1) | 4% |
Ad headline
The Harness Determines What Gets Done
Ad copy
The Salesforce Futures team shares what separates the agentic harnesses that deliver from those that disappoint.
Ad headline
The Org-Wide Pivot to Becoming Agentic
Ad copy
Salesforce Engineering is embracing AI. Here’s what that shift looks like, what drove it, and the lessons learned.
Ad headline
The AI Agent Built to Escalate
Ad copy
Bobbi, built on Agentforce, handles ~200 nonemergency conversations a day, resolving 45% without human intervention.
Ad headline
One connected platform to sell, serve & collaborate — Now at 40% off!
Ad copy
For the first time: get 40% off a fully connected revenue operating system to sell, serve & collaborate — all in one place. Live in just 4 weeks!
Watch on Meta ↗Ad headline
Scale customer service, sustainably
Ad copy
See how Coffee Supreme uses data to help their human team add value to every interaction.
Watch on Meta ↗Ad headline
Never say no to an after-hours customer order again
Ad copy
Give customers 24/7 flexibility. See how trusted AI agents handle after-hours order updates, keeping human managers fully in the loop.
Ad headline
Outgrow Your Spreadsheets. Not Your Ambition.
Ad copy
Replace disconnected apps with one platform that helps your business move faster, make better decisions and scale confidently.
Watch on Meta ↗Ad headline
Ditch expensive custom API code
Ad copy
See how small businesses integrate Salesforce tools sustainably without third party developer fees.
See the best B2B Meta ads from every advertiser in the Meta ad library.
In the public ad libraries we track, Salesforce runs ads on LinkedIn, Google and Meta, 238 distinct creatives in all, 98 on LinkedIn, 87 on Google (86 search, 1 display) and 53 on Meta. Most of its creatives are on LinkedIn.
98 distinct creatives, run as 138 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 7 ads.
87 on Google (86 search, 1 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 3 years.
53 distinct creatives in Meta’s Ad Library. Longest shown for 4 months.
Search Salesforce by name in each platform’s own public library, LinkedIn’s Ad Library, Google’s Ads Transparency Center and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Salesforce. Understory is not affiliated with Salesforce. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.
