LinkedInSingle Image AdRunning as 6 adsOur score 6.9/10
Pattern: Named customer as hero
Zapier ads
Zapier has 158 distinct ad creatives in our B2B ad libraries, 75 on Google (all search), 47 on LinkedIn and 36 on Meta. Its longest running ad has been shown on Google for 4 years. 11 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Collaboration & productivity · zapier.com
158distinct creatives
3channels
4 yearslongest run
11top-rated ads
Where Zapier advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Zapier's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 11 of Zapier's ads made the top-rated tier, and these are the 9 highest scoring.
LinkedInSingle Image AdRunning as 3 adsOur score 6.9/10
Ad headline
How Remote's 3-person IT team saves 2,200+ days a month
Pattern: Named customer as hero
LinkedInSingle Image AdRunning as 4 adsOur score 6.6/10
Ad headline
How Superhuman saves 42+ hours a week
Pattern: Named customer as hero
LinkedInSingle Image AdRunning as 2 adsOur score 6.6/10
Ad headline
The fix is obvious. The queue is two quarters long.
Pattern: Typographic sting
LinkedInSingle Image AdOur score 6.6/10
Ad headline
Every AI project you shipped worked. A hundred more are waiting.
Pattern: Typographic sting
LinkedInSingle Image AdRunning as 2 adsOur score 6.2/10
Ad headline
Half your team works in 2026. The other half works in 2019.
Pattern: Before and after split
LinkedInSingle Image AdOur score 6.1/10
Ad headline
How many AI tools is your company actually paying for?
Pattern: Typographic sting
LinkedInSingle Image AdRunning as 4 adsOur score 6/10
Ad headline
Zapier doesn't ask you to bet on one model. It removes the bet.
Pattern: Physical metaphor, photographed
LinkedInSingle Image AdRunning as 3 adsOur score 6/10
Ad headline
Built by our ops teams, not engineers.
Zapier Google ads
75 search ads and 0 display ads that ran for a month or more, 72 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Zapier | Collaboration & productivity advertisers |
|---|---|---|
| Search text ad | 100% (75) | 95% |
Zapier search ads
Ran for 43 monthsOur score 3.7/10
Search text adRan for 18 monthsOur score 3.5/10
Search text adRan for 18 monthsOur score 3.7/10
Search text adRan for 18 monthsOur score 4.7/10
Search text adRan for 18 monthsOur score 2.2/10
Search text adRan for 18 monthsOur score 4.7/10
Search text adRan for 18 monthsOur score 4.5/10
Search text adRan for 18 monthsOur score 3.7/10
Search text adSee the best B2B Google ads from every advertiser in the Google ad library.
Zapier LinkedIn ads
47 distinct creatives, run as 200 separate ads, 7 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Zapier reruns it. These are the creatives it reruns most.
| Type | Zapier | Collaboration & productivity advertisers |
|---|---|---|
| Single Image | 79% (37) | 68% |
| Message | 15% (7) | 8% |
| Document | 2% (1) | 6% |
| Text | 2% (1) | 0% |
| Video | 2% (1) | 15% |
| Type | Zapier | Collaboration & productivity advertisers |
|---|---|---|
| No offer (brand) | 66% (31) | 82% |
| Free trial | 17% (8) | 3% |
| Report or guide | 11% (5) | 6% |
| Demo | 4% (2) | 3% |
| Webinar or event | 2% (1) | 5% |
Running as 36 adsOur score 2.6/10
Text
Running as 22 adsOur score 4.5/10
Single ImageAd headline
Last chance to save your spot
Ad copy
If scaling AI is on your plate next year, spend one day seeing how it's done.
Running as 20 adsOur score 4.6/10
Single ImageAd headline
Register now: ZapConnect is Sept 23
Ad copy
One free ticket between you and the playbooks enterprise teams use to scale AI.
Watch on LinkedIn ↗Running as 9 adsOur score 5/10
VideoAd headline
Leave prehistoric workflows behind
Ad copy
Build with the right model for the task, then connect to 9,000+ apps.
Running as 6 adsOur score 6.9/10
Single ImageAd copy
917 hours a month. 5,000 tickets. One engineer. That's Zapier MCP powering ClickUp's support team.
Running as 6 adsOur score 5.4/10
Single ImageAd copy
We're killing the DM at Zapier. Starting with the executive team. We've long held Default to Transparency as a value.
Running as 6 adsOur score 4.6/10
Single ImageAd copy
What % of your workflows actually need to use AI? Aka…how much are you overspending?
Running as 6 ads
Single ImageSee the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Zapier Meta ads
36 distinct creatives, 31 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Zapier | Collaboration & productivity advertisers |
|---|---|---|
| Flexible (several images) | 61% (22) | 56% |
| Single image | 19% (7) | 18% |
| Video | 14% (5) | 23% |
| Carousel | 6% (2) | 3% |
| Type | Zapier | Collaboration & productivity advertisers |
|---|---|---|
| No offer (brand) | 86% (31) | 92% |
| Free trial | 11% (4) | 2% |
| Report or guide | 3% (1) | 4% |
Ran for 31 monthsOur score 4.3/10
Single imageAd headline
Build a Zap
Ad copy
Stop worrying about your to-do list. Automate it with Zapier.
Ran for 30 monthsOur score 3.8/10
CarouselAd headline
Zapier
Ad copy
Want to level up your company? Connect apps and automate work for your entire business with Zapier.
Ran for 23 monthsOur score 4.1/10
Flexible (several images)
Ran for 23 monthsOur score 3.6/10
Flexible (several images)
Ran for 19 monthsOur score 4.9/10
Flexible (several images)
Ran for 19 monthsOur score 4.7/10
Flexible (several images)
Ran for 19 monthsOur score 5/10
Single imageAd headline
Grow your charts up and to the right with Zapier.
Ad copy
Zapier connects over 9,000 apps. So you can still use the tools you love, and keep your business growing.
Ran for 19 monthsOur score 4/10
Flexible (several images)See the best B2B Meta ads from every advertiser in the Meta ad library.
Zapier ads, answered
Where does Zapier advertise?
In the public ad libraries we track, Zapier runs ads on Google, LinkedIn and Meta, 158 distinct creatives in all, 75 on Google (all search), 47 on LinkedIn and 36 on Meta. Most of its creatives are on Google.
How many Google ads is Zapier running?
75 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 4 years.
How many LinkedIn ads is Zapier running?
47 distinct creatives, run as 200 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 36 ads.
How many Meta ads is Zapier running?
36 distinct creatives in Meta’s Ad Library. Longest shown for 3 years.
How can I see Zapier's ads myself?
Search Zapier by name in each platform’s own public library, Google’s Ads Transparency Center, LinkedIn’s Ad Library and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Zapier. Understory is not affiliated with Zapier. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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Let's make ads like these for you
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