Slack ads

Slack has 100 distinct ad creatives in our B2B ad libraries, 38 on LinkedIn, 36 on Meta and 26 on Google (15 search, 11 display). Its longest running ad has been shown on Google for 5 months. 8 of its ads scored 6 or higher out of 10 for B2B fit and craft.

Collaboration & productivity · slack.com

100distinct creatives

3channels

5 monthslongest run

8top-rated ads

Where Slack advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

Channel	Creatives	Most used format	Public signal
LinkedIn	38	Single Image (45%)	Its most rerun creative runs as 21 ads
Meta	36	Flexible (several images) (86%)	Longest shown for 5 months
Google	26	Search text ad (58%)	Longest shown for 5 months

Slack's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 8 of Slack's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.

MetaFlexible (several images)Ran for 24 daysOur score 6.8/10

Pattern: Product UI with real numbers

GoogleDisplay image adLive for 5 monthsOur score 6.8/10

Pattern: Named customer as hero

GoogleDisplay image adOur score 6.7/10

Pattern: Named customer as hero

LinkedInDocument AdRunning as 2 adsOur score 6/10

Pattern: Product UI with real numbers

GoogleDisplay image adLive for 2 monthsOur score 6/10

MetaFlexible (several images)Ran for 18 daysOur score 5.9/10

MetaFlexible (several images)Our score 5.9/10

Ad headline

Get time back with Slack

MetaFlexible (several images)Our score 5.8/10

Ad headline

The search is over.

GoogleDisplay image adRan for 2 monthsOur score 5.8/10

Slack LinkedIn ads

38 distinct creatives, run as 131 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Slack reruns it. These are the creatives it reruns most.

Ad formats
Type	Slack	Collaboration & productivity advertisers
Single Image	45% (17)	68%
Document	26% (10)	6%
Video	21% (8)	15%
Event	8% (3)	1%

Offers
Type	Slack	Collaboration & productivity advertisers
No offer (brand)	84% (32)	82%
Report or guide	13% (5)	6%
Webinar or event	3% (1)	5%

Running as 21 adsOur score 5.6/10

Single Image

Ad headline

Get started

Ad copy

Bring your team together - with Slack.

Watch on LinkedIn ↗

Running as 12 adsOur score 2.6/10

Video

Ad headline

Arbeit ohne E-Mails

Ad copy

Europace schließt mit Partner:innen in Slack Geschäfte schneller ab.

Watch on LinkedIn ↗

Running as 10 adsOur score 2.7/10

Video

Ad headline

AI Made Easy

Ad copy

Slackbot already knows your work. Your conversations, projects, and tools. No setup needed.

Slack LinkedIn ad: Work faster with partners

Watch on LinkedIn ↗

Running as 6 adsOur score 4.6/10

Video

Ad headline

Work faster with partners

Ad copy

End the inbox chaos. Organize every external message, file, and decision in Slack.

Slack LinkedIn ad: All your tools, together

Watch on LinkedIn ↗

Running as 6 adsOur score 2.8/10

Video

Ad headline

All your tools, together

Ad copy

Files, meet flow. Connect Google Drive with Slack and bring your file library to where the conversation is happening

Slack LinkedIn ad: Work smarter with Slack: AI, automation, and collaboration tips inside

Running as 4 adsOur score 4.9/10

Single Image

Ad headline

Work smarter with Slack: AI, automation, and collaboration tips inside

Ad copy

If you're only using Slack for messaging, you're missing out.

Slack LinkedIn ad: 🔴 LIVE from Dreamforce!

Running as 4 adsOur score 4.7/10

Event

Ad copy

🔴 LIVE from Dreamforce!

Slack LinkedIn ad: 94% of Slack customers see a positive ROI.

Running as 3 adsOur score 5.6/10

Document

Ad copy

94% of Slack customers see a positive ROI.

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

Slack Meta ads

36 distinct creatives, 5 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.

Ad formats
Type	Slack	Collaboration & productivity advertisers
Flexible (several images)	86% (31)	56%
Single image	8% (3)	18%
Video	6% (2)	23%

Ran for 5 monthsOur score 5.2/10

Flexible (several images)

Ran for 5 monthsOur score 3.4/10

Flexible (several images)

Ran for 5 monthsOur score 1.9/10

Flexible (several images)

Ran for 5 monthsOur score 2.8/10

Flexible (several images)

Ran for 3 monthsOur score 2/10

Flexible (several images)

Ran for 3 monthsOur score 4.7/10

Flexible (several images)

Ran for 3 monthsOur score 5.5/10

Flexible (several images)

Ran for 59 daysOur score 5.6/10

Flexible (several images)

See the best B2B Meta ads from every advertiser in the Meta ad library.

Slack Google ads

15 search ads and 11 display ads that ran for a month or more, 5 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
Type	Slack	Collaboration & productivity advertisers
Search text ad	58% (15)	95%
Display image ad	42% (11)	5%

Slack search ads

Ran for 3 monthsOur score 3.7/10

Search text ad

Ran for 3 monthsOur score 3.6/10

Search text ad

Ran for 3 monthsOur score 4/10

Search text ad

Ran for 2 monthsOur score 3.7/10

Search text ad

Ran for 2 monthsOur score 3.6/10

Search text ad

Ran for 2 monthsOur score 3.5/10

Search text ad

Ran for 2 monthsOur score 3.4/10

Search text ad

Ran for 2 monthsOur score 3.6/10

Search text ad

Slack display ads

Ran for 5 monthsOur score 6.8/10

Display image ad

Ran for 4 monthsOur score 5.5/10

Display image ad

Ran for 3 monthsOur score 4.9/10

Display image ad

Ran for 3 monthsOur score 5.2/10

Display image ad

Ran for 3 monthsOur score 5/10

Display image ad

Ran for 3 monthsOur score 5.3/10

Display image ad

Ran for 2 monthsOur score 5.8/10

Display image ad

Ran for 2 monthsOur score 6/10

Display image ad

See the best B2B Google ads from every advertiser in the Google ad library.

Slack ads, answered

Where does Slack advertise?

In the public ad libraries we track, Slack runs ads on LinkedIn, Meta and Google, 100 distinct creatives in all, 38 on LinkedIn, 36 on Meta and 26 on Google (15 search, 11 display). Most of its creatives are on LinkedIn.

How many LinkedIn ads is Slack running?

38 distinct creatives, run as 131 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 21 ads.

How many Meta ads is Slack running?

36 distinct creatives in Meta’s Ad Library. Longest shown for 5 months.

How many Google ads is Slack running?

26 on Google (15 search, 11 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 5 months.

How can I see Slack's ads myself?

Search Slack by name in each platform’s own public library, LinkedIn’s Ad Library, Meta’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.

Every ad belongs to Slack. Understory is not affiliated with Slack. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

More Collaboration & productivity advertisers

Or browse every B2B ad library.

Let's make ads like these for you

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