MetaFlexible (several images)Ran for 38 daysOur score 6/10
Ad headline
Chat with our team to learn more
Figma ads
Figma has 112 distinct ad creatives in our B2B ad libraries, 36 on Meta, 34 on Google (all search), 26 on LinkedIn and 16 on X. Its longest running ad has been shown on Google for 17 months. 2 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Collaboration & productivity · figma.com
112distinct creatives
4channels
17 monthslongest run
2top-rated ads
Where Figma advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Figma's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 2 of Figma's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
LinkedInSingle Image AdRunning as 2 adsOur score 6/10
Ad headline
Register for the webinar on October 22
MetaSingle imageRan for 3 monthsOur score 5.9/10
Ad headline
Automate repetitive work with Figma’s agent.
LinkedInSingle Image AdRunning as 6 adsOur score 5.9/10
Ad headline
Baixe o estudo👇
MetaFlexible (several images)Ran for 28 daysOur score 5.9/10
LinkedInSingle Image AdRunning as 37 adsOur score 5.8/10
Ad headline
A guide to building an AI-native org
LinkedInSingle Image AdRunning as 4 adsOur score 5.4/10
Ad headline
Build by Design: New Workflows for New Ways of Building | Figma Blog
MetaSingle imageRan for 7 monthsOur score 5.3/10
Ad headline
Try Figma Make today
MetaFlexible (several images)Ran for 23 daysOur score 5.3/10
Ad headline
Custom fills and effects, now in Figma.
Figma Meta ads
36 distinct creatives, 14 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Figma | Collaboration & productivity advertisers |
|---|---|---|
| Flexible (several images) | 42% (15) | 56% |
| Video | 36% (13) | 23% |
| Single image | 22% (8) | 18% |
| Type | Figma | Collaboration & productivity advertisers |
|---|---|---|
| No offer (brand) | 94% (34) | 92% |
| Report or guide | 3% (1) | 4% |
| Free trial | 3% (1) | 2% |
Ran for 7 monthsOur score 5/10
Flexible (several images)
Watch on Meta ↗Ran for 7 monthsOur score 3.3/10
VideoAd headline
Design at the speed of thought. Try Figma AI for free.
Ad copy
Take the shortest path from thought to finished thing. Bring your ideas to life with Figma AI.
Ran for 7 monthsOur score 5.3/10
Single imageAd headline
Try Figma Make today
Ad copy
Imagine an AI-powered design tool that can pull from your design system so everything looks just right. Yep, it’s here.
Ran for 7 monthsOur score 5/10
Flexible (several images)
Ran for 7 monthsOur score 4.9/10
Flexible (several images)
Ran for 7 monthsOur score 3.9/10
Single imageAd headline
Skip starting from scratch. Start with a prompt in Figma Make.
Ad copy
Need a quick proof of concept? We’ve got you.
Ran for 7 monthsOur score 3.9/10
Flexible (several images)
Ran for 7 monthsOur score 3.8/10
Flexible (several images)See the best B2B Meta ads from every advertiser in the Meta ad library.
Figma Google ads
34 search ads and 0 display ads that ran for a month or more, 22 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Figma | Collaboration & productivity advertisers |
|---|---|---|
| Search text ad | 100% (34) | 95% |
Figma search ads
Ran for 17 monthsOur score 3.4/10
Search text adRan for 15 monthsOur score 4.2/10
Search text adRan for 15 monthsOur score 3.9/10
Search text adRan for 14 monthsOur score 3.6/10
Search text adRan for 13 monthsOur score 4/10
Search text adRan for 9 monthsOur score 4.1/10
Search text adRan for 8 monthsOur score 4/10
Search text adRan for 8 monthsOur score 3.7/10
Search text adSee the best B2B Google ads from every advertiser in the Google ad library.
Figma LinkedIn ads
26 distinct creatives, run as 196 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Figma reruns it. These are the creatives it reruns most.
| Type | Figma | Collaboration & productivity advertisers |
|---|---|---|
| Single Image | 73% (19) | 68% |
| Video | 27% (7) | 15% |
| Type | Figma | Collaboration & productivity advertisers |
|---|---|---|
| No offer (brand) | 77% (20) | 82% |
| Report or guide | 12% (3) | 6% |
| Webinar or event | 12% (3) | 5% |
Running as 55 adsOur score 4.7/10
Single ImageAd headline
A guide to building an AI-native org
Ad copy
If AI is creating more friction than value, it’s probably an adoption problem.
Running as 6 adsOur score 5.9/10
Single ImageAd headline
Baixe o estudo👇
Ad copy
Da ideia ao protótipo em muito menos tempo. Descubra como designers estão fazendo mais com o Figma Make.
Running as 4 adsOur score 5.4/10
Single ImageAd headline
Build by Design: New Workflows for New Ways of Building | Figma Blog
Ad copy
Figma just announced a bunch of killer features at our Config event in India.
Running as 4 adsOur score 5.3/10
Single ImageAd headline
Register for the webinar on October 22
Ad copy
AI is changing what creative teams can produce, but most tools trade away control for speed.
Running as 3 adsOur score 5.3/10
Single ImageAd headline
Introducing Specs: Markdown As a Medium | Figma Blog
Ad copy
What a DAY at Config India. Code Layers, Payload in Make, DS, and my (biased) personal favorite Specs!
Watch on LinkedIn ↗Running as 2 adsOur score 4.1/10
VideoAd copy
the thinking and context behind your work deserve a home in figma.
Watch on LinkedIn ↗Running as 2 adsOur score 3.3/10
Video
Our score 4.3/10
Single ImageAd copy
In case you missed #ConfigIndia today, Figma: 1.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Figma X ads
16 distinct creatives, seen 14,045,932 times in the EU, where X publishes reach. These are the most seen.
| Type | Figma | Collaboration & productivity advertisers |
|---|---|---|
| Video | 75% (12) | 75% |
| Image | 19% (3) | 19% |
| GIF | 6% (1) | 6% |
Watch on X ↗Seen 3.4M timesOur score 3.1/10
VideoAd copy
Made in Figma (2025) Like this ❤️ we designed it for you
Seen 3.0M timesOur score 1.9/10
GIFAd copy
Like a post with ‘Made in Figma’ You’ll get a surprise
Seen 2.6M timesOur score 3.9/10
ImageAd headline
Figma Make
Ad copy
Prompt your ideas to life with Figma Make. No more explaining your vision in a doc. Pitch your idea with an AI-prompted proof of concept.
Watch on X ↗Seen 2.5M timesOur score 4/10
VideoAd headline
Take the quiz
Ad copy
Want a chance to reunite with your FigPal? Just answer some questions about what was made in Figma this year and you may get a surprise
Watch on X ↗Seen 250K times
VideoAd headline
Release Notes, EP-006
Ad copy
Release Notes, EP-006 → Recent launches → Config ticket giveaway → Q&A with Figma’s Chief Product Officer FEB 25, 9AM PT | 12PM ET
Seen 117K times
VideoSeen 77K times
Video
Watch on X ↗Seen 13K timesOur score 2.5/10
VideoAd copy
Coo coo coo* *Made in Figma
See the best B2B X ads from every advertiser in the X ad library.
Figma ads, answered
Where does Figma advertise?
In the public ad libraries we track, Figma runs ads on Meta, Google, LinkedIn and X, 112 distinct creatives in all, 36 on Meta, 34 on Google (all search), 26 on LinkedIn and 16 on X. Most of its creatives are on Meta.
How many Meta ads is Figma running?
36 distinct creatives in Meta’s Ad Library. Longest shown for 7 months.
How many Google ads is Figma running?
34 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 17 months.
How many LinkedIn ads is Figma running?
26 distinct creatives, run as 196 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 55 ads.
How many X ads is Figma running?
16 distinct creatives in X’s ad repository. 14,045,932 impressions in the EU.
How can I see Figma's ads myself?
Search Figma by name in each platform’s own public library, Meta’s Ad Library, Google’s Ads Transparency Center, LinkedIn’s Ad Library and X’s ad repository. Every ad on this page links to its entry there.
Every ad belongs to Figma. Understory is not affiliated with Figma. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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Let's make ads like these for you
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.