Atlassian ads

Atlassian has 168 distinct ad creatives in our B2B ad libraries, 82 on LinkedIn, 49 on Meta and 37 on Google (33 search, 4 display). Its longest running ad has been shown on Google for 3 years. 7 of its ads scored 6 or higher out of 10 for B2B fit and craft.

Collaboration & productivity · atlassian.com

168distinct creatives

3channels

3 yearslongest run

7top-rated ads

Where Atlassian advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

Channel	Creatives	Most used format	Public signal
LinkedIn	82	Single Image (73%)	Its most rerun creative runs as 8 ads
Meta	49	Flexible (several images) (63%)	Longest shown for 7 months
Google	37	Search text ad (89%)	Longest shown for 3 years

Atlassian's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 7 of Atlassian's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.

Atlassian Meta ad: Get time back from meetings with Jira

MetaSingle imageLive for 7 monthsOur score 6.8/10

Ad headline

Get time back from meetings with Jira

Pattern: Named customer as hero

MetaCarouselLive for 7 monthsOur score 6.7/10

Ad headline

Atlassian

Pattern: Named customer as hero

LinkedInSingle Image AdOur score 6.4/10

Ad headline

Plan, orchestrate, and scale with Jira, built for AI-native software development

Pattern: Overheard message thread

GoogleDisplay image adLive for 4 monthsOur score 6/10

Atlassian LinkedIn ad: AI makes individuals 33% faster, but teams only 5%. Here's the fix.

LinkedInSingle Image AdOur score 6/10

Ad headline

AI makes individuals 33% faster, but teams only 5%. Here's the fix.

Atlassian LinkedIn ad: Fragmented AI costs enterprises $161B a year. Here’s why.

LinkedInSingle Image AdOur score 6/10

Ad headline

Fragmented AI costs enterprises $161B a year. Here’s why.

MetaFlexible (several images)Ran for 5 monthsOur score 5.9/10

Atlassian LinkedIn ad: Your team was told to build AI

LinkedInSingle Image AdRunning as 4 adsOur score 5.9/10

Ad headline

Your team was told to build AI

Atlassian LinkedIn ad: Reduce your team’s AI fragmentation tax

LinkedInSingle Image AdOur score 5.9/10

Ad headline

Reduce your team’s AI fragmentation tax

Atlassian LinkedIn ads

82 distinct creatives, run as 197 separate ads, 1 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Atlassian reruns it. These are the creatives it reruns most.

Ad formats
Type	Atlassian	Collaboration & productivity advertisers
Single Image	73% (60)	68%
Video	21% (17)	15%
Document	4% (3)	6%
Carousel	1% (1)	1%
Message	1% (1)	8%

Offers
Type	Atlassian	Collaboration & productivity advertisers
No offer (brand)	88% (72)	82%
Report or guide	9% (7)	6%
Webinar or event	2% (2)	5%
Demo	1% (1)	3%

Atlassian LinkedIn ad: Your AI isn’t missing the mark: your knowledge base is.

Running as 8 adsOur score 5.4/10

Single Image

Ad headline

Your AI isn’t missing the mark: your knowledge base is.

Ad copy

Gather scattered knowledge into a unified system that Rovo can build and maintain for you.

Atlassian LinkedIn ad: Automate your workflow in just 2 days

Running as 8 adsOur score 5/10

Single Image

Ad headline

Automate your workflow in just 2 days

Ad copy

Learn Rovo AI on Tuesday. Design agents on Wednesday. Lighten your workload on Thursday. RSVP for BIT 2026 in Dallas.

Atlassian LinkedIn ad: Introduce new AI approaches for your team

Running as 8 adsOur score 4.6/10

Single Image

Ad headline

Introduce new AI approaches for your team

Ad copy

Discover new ways to use AI and solve problems together. Learn more about AI best practices in this 10-minute lesson.

Atlassian LinkedIn ad: From Data Center to Cloud - Watch How

Running as 6 adsOur score 5.2/10

Single Image

Ad headline

From Data Center to Cloud - Watch How

Ad copy

Upgrading to cloud isn't just about moving. It's about unlocking AI, better security, and scale.

Atlassian LinkedIn ad: 80% of product teams are shipping faster, but customers aren’t seeing value sooner.

Running as 5 adsOur score 5.8/10

Document

Ad copy

80% of product teams are shipping faster, but customers aren’t seeing value sooner.

Running as 4 adsOur score 5.9/10

Single Image

Ad headline

Your team was told to build AI

Ad copy

Your team was told to build AI before anyone named the customer problem. Learn how to reset the conversation.

Atlassian LinkedIn ad: Jira. Slides. Docs. Spreadsheets. Sound familiar? See how Atlassian’s AI team built one control tower for its roadmap.

Running as 4 adsOur score 5.7/10

Document

Ad copy

Jira. Slides. Docs. Spreadsheets. Sound familiar? See how Atlassian’s AI team built one control tower for its roadmap.

Atlassian LinkedIn ad: Secure your data and outsmart threat actors

Running as 4 adsOur score 5.4/10

Single Image

Ad headline

Secure your data and outsmart threat actors

Ad copy

Build a more resilient Zero Trust framework with these exclusive insights from Forrester.

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

Atlassian Meta ads

49 distinct creatives, 20 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.

Ad formats
Type	Atlassian	Collaboration & productivity advertisers
Flexible (several images)	63% (31)	56%
Single image	16% (8)	18%
Carousel	10% (5)	3%
Video	10% (5)	23%

Offers
Type	Atlassian	Collaboration & productivity advertisers
No offer (brand)	94% (46)	92%
Free trial	4% (2)	2%
Webinar or event	2% (1)	2%

Ran for 7 monthsOur score 6.8/10

Single image

Ad headline

Get time back from meetings with Jira

Ad copy

Growing teams like Udemy scale and unify their teams with Jira.

Ran for 7 monthsOur score 6.7/10

Carousel

Ad headline

Atlassian

Ad copy

Udemy unified their people and processes by switching to Jira.

Ran for 7 monthsOur score 5.7/10

Carousel

Ad headline

Atlassian

Ad copy

Reddit scaled, standardized, and saved $300k+ per year by switching to Jira.

Ran for 7 monthsOur score 5.7/10

Single image

Ad headline

Reddit runs on Jira

Ad copy

Reddit scaled, standardized, and saved $300k+ per year by switching to Jira.

Atlassian Meta ad: Over 125,000 companies run on Jira

Ran for 7 monthsOur score 4.9/10

Single image

Ad headline

Over 125,000 companies run on Jira

Ad copy

Plan, track, and launch world-class products with Jira.

Ran for 7 monthsOur score 4.6/10

Flexible (several images)

Atlassian Meta ad: Plan, track, and manage projects

Ran for 7 monthsOur score 4.5/10

Single image

Ad headline

Plan, track, and manage projects

Ad copy

Discover why the world’s most productive teams rely on Jira to manage their projects.

Ran for 7 monthsOur score 6.5/10

Carousel

Ad headline

Atlassian

Ad copy

Udemy eliminated 2,400 hours of meeting time by using Confluence for reporting and collaboration.

See the best B2B Meta ads from every advertiser in the Meta ad library.

Atlassian Google ads

33 search ads and 4 display ads that ran for a month or more, 32 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
Type	Atlassian	Collaboration & productivity advertisers
Search text ad	89% (33)	95%
Display image ad	11% (4)	5%

Atlassian search ads

Ran for 32 monthsOur score 3.3/10

Search text ad

Ran for 30 monthsOur score 3.8/10

Search text ad

Ran for 22 monthsOur score 3.7/10

Search text ad

Ran for 20 monthsOur score 3.5/10

Search text ad

Ran for 20 monthsOur score 3.8/10

Search text ad

Ran for 19 monthsOur score 3.3/10

Search text ad

Ran for 17 monthsOur score 3.9/10

Search text ad

Ran for 12 monthsOur score 3.3/10

Search text ad

Atlassian display ads

Ran for 6 monthsOur score 5.1/10

Display image ad

Ran for 5 monthsOur score 5.5/10

Display image ad

Ran for 4 monthsOur score 6/10

Display image ad

Ran for 35 daysOur score 5.7/10

Display image ad

See the best B2B Google ads from every advertiser in the Google ad library.

Atlassian ads, answered

Where does Atlassian advertise?

In the public ad libraries we track, Atlassian runs ads on LinkedIn, Meta and Google, 168 distinct creatives in all, 82 on LinkedIn, 49 on Meta and 37 on Google (33 search, 4 display). Most of its creatives are on LinkedIn.

How many LinkedIn ads is Atlassian running?

82 distinct creatives, run as 197 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 8 ads.

How many Meta ads is Atlassian running?

49 distinct creatives in Meta’s Ad Library. Longest shown for 7 months.

How many Google ads is Atlassian running?

37 on Google (33 search, 4 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 3 years.

How can I see Atlassian's ads myself?

Search Atlassian by name in each platform’s own public library, LinkedIn’s Ad Library, Meta’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.

Every ad belongs to Atlassian. Understory is not affiliated with Atlassian. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

More Collaboration & productivity advertisers

Or browse every B2B ad library.

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