Ad headline
From R&D to commercialization. One platform.
Pattern: Named customer as hero
Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list
Airtable has 128 distinct ad creatives in our B2B ad libraries, 62 on LinkedIn, 41 on Google (all search) and 25 on Meta. Its longest running ad has been shown on Google for 2 years. 10 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Collaboration & productivity · airtable.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 10 of Airtable's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
Ad headline
From R&D to commercialization. One platform.
Pattern: Named customer as hero
Ad headline
The execution layer behind your strategic priorities
Pattern: Named customer as hero

Why it works
A stat followed by a jab ('the rest added AI to broken ones') makes the reader self-diagnose, in pure type with zero clutter.
Pattern: Typographic sting
Ad headline
Built for global-local marketing at BlackRock's scale
Pattern: Named-account ABM card

Pattern: Typographic sting
Ad headline
From legacy PPM to AI-native portfolio.
Pattern: Named-account ABM card

Ad headline
AI Marketing Workflows IRL


Ad headline
Introducing Claude connector for Airtable
62 distinct creatives, run as 200 separate ads, 1 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Airtable reruns it. These are the creatives it reruns most.
| Type | Airtable | Collaboration & productivity advertisers |
|---|---|---|
| Single Image | 79% (49) | 68% |
| Video | 13% (8) | 15% |
| Document | 6% (4) | 6% |
| Message | 2% (1) | 8% |
| Type | Airtable | Collaboration & productivity advertisers |
|---|---|---|
| No offer (brand) | 77% (48) | 82% |
| Report or guide | 10% (6) | 6% |
| Calculator or tool | 5% (3) | 1% |
| Webinar or event | 5% (3) | 5% |
| Demo | 3% (2) | 3% |
Ad copy
Every leader has an AI strategy. Few have real adoption.
Ad headline
Where does your team stand on human-agent collaboration?
Ad copy
Is your org among the 3% collaborating with agents?
Ad copy
AI adoption isn't binary — it's a spectrum.
Ad headline
Is your team human-agent-ready — or just agent-curious?
Ad copy
Most teams think they're further along on AI than they are.
Ad headline
AI adopters vs. AI operators.
Ad headline
See how teams put AI to work in Airtable
Ad copy
One shared system where your people and your AI agents work on the same governed data. See the demo.
Ad headline
Where your people and your AI agents work as one.
Ad copy
We let an agent build our entire launch system. On purpose.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
41 search ads and 0 display ads that ran for a month or more, 41 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Airtable | Collaboration & productivity advertisers |
|---|---|---|
| Search text ad | 100% (41) | 95% |
See the best B2B Google ads from every advertiser in the Google ad library.
25 distinct creatives, 17 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Airtable | Collaboration & productivity advertisers |
|---|---|---|
| Single image | 64% (16) | 18% |
| Flexible (several images) | 32% (8) | 56% |
| Carousel | 4% (1) | 3% |
| Type | Airtable | Collaboration & productivity advertisers |
|---|---|---|
| No offer (brand) | 52% (13) | 92% |
| Report or guide | 44% (11) | 4% |
| Demo | 4% (1) | 0% |

Ad headline
AI Marketing Workflows IRL
Ad copy
What does AI actually look like inside high-performing marketing teams?

Ad headline
Ship better products, faster.
Ad copy
More than 50% of product leaders say AI plays a major role in their teams’ product development. Discover how teams are using AI to go beyond customer feedback analysis to drive innovation.

Ad headline
Best practices for product teams
Ad copy
The right roadmap gives you the confidence to prioritize—and the conviction to lead. This ebook shows you how.

Ad headline
Make the most of every marketing effort.
Ad copy
Learn how leading marketing teams are rethinking their campaign strategies. Download the report to uncover trends in the way top teams plan, execute, and measure impact in 2026, and beyond.



Ad headline
Airtable
Ad copy
Learn how world-class planning unites teams, streamlines priorities, and enhances cross-functional collaboration, turning chaos into purposeful, impactful campaigns.

Ad headline
Get the Ebook
Ad copy
Unlock the full potential of AI in marketing with our guide—automate creative production, optimize distribution, and track results for maximum impact.
See the best B2B Meta ads from every advertiser in the Meta ad library.
In the public ad libraries we track, Airtable runs ads on LinkedIn, Google and Meta, 128 distinct creatives in all, 62 on LinkedIn, 41 on Google (all search) and 25 on Meta. Most of its creatives are on LinkedIn.
62 distinct creatives, run as 200 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 23 ads.
41 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 2 years.
25 distinct creatives in Meta’s Ad Library. Longest shown for 7 months.
Search Airtable by name in each platform’s own public library, LinkedIn’s Ad Library, Google’s Ads Transparency Center and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Airtable. Understory is not affiliated with Airtable. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.