LinkedInDocument AdRunning as 2 adsOur score 6.2/10
Pattern: Named customer as hero
Workday ads
Workday has 174 distinct ad creatives in our B2B ad libraries, 105 on LinkedIn, 47 on Google (45 search, 2 display) and 22 on Meta. Its longest running ad has been shown on Google for 3 years. One of its ads scored 6 or higher out of 10 for B2B fit and craft.
HR & recruiting · workday.com
174distinct creatives
3channels
3 yearslongest run
1top-rated ads
Where Workday advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Workday's top-rated ad
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. One of Workday's ads scored 6 or higher.
Workday LinkedIn ads
105 distinct creatives, run as 178 separate ads, 2 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Workday reruns it. These are the creatives it reruns most.
| Type | Workday | HR & recruiting advertisers |
|---|---|---|
| Single Image | 53% (56) | 65% |
| Document | 15% (16) | 7% |
| Video | 14% (15) | 16% |
| Spotlight | 9% (9) | 2% |
| Article | 6% (6) | 3% |
| Message | 2% (2) | 4% |
| Event | 1% (1) | 0% |
| Type | Workday | HR & recruiting advertisers |
|---|---|---|
| No offer (brand) | 90% (94) | 84% |
| Report or guide | 7% (7) | 5% |
| Calculator or tool | 2% (2) | 1% |
| Demo | 1% (1) | 4% |
| Webinar or event | 1% (1) | 4% |
Watch on LinkedIn ↗Running as 6 adsOur score 3.3/10
VideoAd headline
Sana from Workday | AI that does real work
Ad copy
Sana is the one place for your people to get work done.
Running as 4 adsOur score 5.2/10
Single ImageAd headline
It’s a new work day.
Ad copy
When your margin of error is zero, AI that’s “almost right” doesn’t cut it.
Running as 4 adsOur score 4.9/10
Document
Running as 4 adsOur score 4.7/10
Single ImageAd headline
It’s a new work day.
Running as 4 adsOur score 4.3/10
Single ImageAd headline
It’s a new work day.
Ad copy
AI grounded in Workday's trusted platform gives you precision, not predictions.
Running as 4 adsOur score 3.9/10
Single ImageAd headline
It’s a new work day.
Running as 4 adsOur score 3.1/10
Single ImageAd headline
Apply now.
Running as 4 adsOur score 2.9/10
Single ImageAd headline
Named #1 in Core HR by G2 — Built for Lean Teams
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Workday Google ads
45 search ads and 2 display ads that ran for a month or more, 43 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Workday | HR & recruiting advertisers |
|---|---|---|
| Search text ad | 96% (45) | 95% |
| Display image ad | 4% (2) | 5% |
Workday search ads
Ran for 31 monthsOur score 2.7/10
Search text adRan for 31 monthsOur score 2.5/10
Search text adRan for 31 monthsOur score 2.5/10
Search text adRan for 31 monthsOur score 3.2/10
Search text adRan for 29 monthsOur score 3.1/10
Search text adRan for 28 monthsOur score 3.7/10
Search text adRan for 26 monthsOur score 3.5/10
Search text adRan for 26 monthsOur score 3.5/10
Search text adWorkday display ads
Ran for 4 monthsOur score 4/10
Display image adRan for 2 monthsOur score 4.1/10
Display image adSee the best B2B Google ads from every advertiser in the Google ad library.
Workday Meta ads
22 distinct creatives, 6 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Workday | HR & recruiting advertisers |
|---|---|---|
| Flexible (several images) | 100% (22) | 48% |
| Type | Workday | HR & recruiting advertisers |
|---|---|---|
| No offer (brand) | 95% (21) | 87% |
| Calculator or tool | 5% (1) | 0% |
Ran for 6 monthsOur score 4.1/10
Flexible (several images)
Ran for 4 monthsOur score 4.4/10
Flexible (several images)
Ran for 4 monthsOur score 3.4/10
Flexible (several images)
Ran for 3 monthsOur score 1.9/10
Flexible (several images)
Ran for 3 monthsOur score 4.3/10
Flexible (several images)
Ran for 3 monthsOur score 2.9/10
Flexible (several images)
Ran for 3 monthsOur score 3.4/10
Flexible (several images)
Ran for 3 monthsOur score 3.9/10
Flexible (several images)See the best B2B Meta ads from every advertiser in the Meta ad library.
Workday ads, answered
Where does Workday advertise?
In the public ad libraries we track, Workday runs ads on LinkedIn, Google and Meta, 174 distinct creatives in all, 105 on LinkedIn, 47 on Google (45 search, 2 display) and 22 on Meta. Most of its creatives are on LinkedIn.
How many LinkedIn ads is Workday running?
105 distinct creatives, run as 178 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 6 ads.
How many Google ads is Workday running?
47 on Google (45 search, 2 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 3 years.
How many Meta ads is Workday running?
22 distinct creatives in Meta’s Ad Library. Longest shown for 6 months.
How can I see Workday's ads myself?
Search Workday by name in each platform’s own public library, LinkedIn’s Ad Library, Google’s Ads Transparency Center and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Workday. Understory is not affiliated with Workday. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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Let's make ads like these for you
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