MetaSingle imageRan for 34 daysOur score 6/10
Ad headline
Benefits that work for your team.
Gusto ads
Gusto has 188 distinct ad creatives in our B2B ad libraries, 96 on Google (91 search, 5 display), 49 on Meta and 43 on LinkedIn. Its longest running ad has been shown on Google for 4 years.
HR & recruiting · gusto.com
188distinct creatives
3channels
4 yearslongest run
0top-rated ads
Where Gusto advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Gusto's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. None of Gusto's ads scored 6 or higher, so these are its best scored. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
MetaSingle imageRan for 14 daysOur score 5.5/10
Ad headline
Set up your 401(k) today
LinkedInSingle Image AdRunning as 4 adsOur score 5.4/10
Ad headline
Payroll without the mess.
LinkedInSingle Image AdRunning as 5 adsOur score 5.3/10
Ad headline
Payroll and HR built for growing teams
LinkedInSingle Image AdRunning as 2 adsOur score 5.3/10
Ad headline
One place to take care of your team.
MetaSingle imageRan for 23 daysOur score 5.3/10
Ad headline
Clear health insurance pricing, no surprises.
MetaFlexible (several images)Ran for 34 daysOur score 5.3/10
GoogleDisplay image adRan for 13 monthsOur score 5.2/10
MetaSingle imageOur score 5.1/10
Ad headline
Fix it today, not next payday
Gusto Google ads
91 search ads and 5 display ads that ran for a month or more, 93 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Gusto | HR & recruiting advertisers |
|---|---|---|
| Search text ad | 95% (91) | 95% |
| Display image ad | 5% (5) | 5% |
Gusto search ads
Ran for 50 monthsOur score 2/10
Search text adRan for 50 monthsOur score 1.9/10
Search text adRan for 50 monthsOur score 2.5/10
Search text adRan for 50 monthsOur score 3.5/10
Search text adRan for 49 monthsOur score 4.1/10
Search text adRan for 49 monthsOur score 4/10
Search text adRan for 49 monthsOur score 3.4/10
Search text adRan for 49 monthsOur score 3.3/10
Search text adGusto display ads
Ran for 23 monthsOur score 4.5/10
Display image adRan for 21 monthsOur score 3.7/10
Display image adRan for 13 monthsOur score 5.2/10
Display image adRan for 12 monthsOur score 4.4/10
Display image adRan for 11 monthsOur score 3.1/10
Display image adSee the best B2B Google ads from every advertiser in the Google ad library.
Gusto Meta ads
49 distinct creatives, 0 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Gusto | HR & recruiting advertisers |
|---|---|---|
| Single image | 37% (18) | 27% |
| Flexible (several images) | 31% (15) | 48% |
| Video | 22% (11) | 20% |
| Carousel | 10% (5) | 5% |
| Type | Gusto | HR & recruiting advertisers |
|---|---|---|
| No offer (brand) | 98% (48) | 87% |
| Demo | 2% (1) | 7% |
Ran for 3 monthsOur score 5.3/10
Single imageAd headline
Payroll without the mess.
Ad copy
Clear your desk, and your head. Gusto keeps payroll simple and stress-free so you can focus on growth.
Watch on Meta ↗Ran for 3 monthsOur score 3.3/10
VideoAd copy
POV: You just realized you might be leaving money on the table 🏃♀️💨 Gusto found $70M for small businesses ‼️Go check your eligibility!
Ran for 3 monthsOur score 4.6/10
Single imageAd headline
Fast, accurate payroll.
Ad copy
Payroll this easy almost feels like cheating. With Gusto, one click handles everything, accurately and on time.
Ran for 3 monthsOur score 4.1/10
Single imageAd headline
Click. Paid. Done.
Ad copy
From payroll to taxes, Gusto makes it so easy you’ll wonder why you ever did it the hard way.
Ran for 3 monthsOur score 5/10
Single imageAd headline
Get started today
Ad copy
Gusto’s all-in-one payroll platform makes it easy to hire, pay, and manage your team.
Watch on Meta ↗Ran for 2 monthsOur score 1.6/10
VideoAd headline
Gusto is #1 for small business payroll
Ad copy
Choose Gusto for payroll, benefits, and more—built for small businesses.
Ran for 2 months
Flexible (several images)Ad headline
Work smarter, not harder.
Ran for 35 daysOur score 4.6/10
Flexible (several images)See the best B2B Meta ads from every advertiser in the Meta ad library.
Gusto LinkedIn ads
43 distinct creatives, run as 144 separate ads, 16 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Gusto reruns it. These are the creatives it reruns most.
| Type | Gusto | HR & recruiting advertisers |
|---|---|---|
| Single Image | 42% (18) | 65% |
| Message | 37% (16) | 4% |
| Video | 21% (9) | 16% |
| Type | Gusto | HR & recruiting advertisers |
|---|---|---|
| No offer (brand) | 88% (38) | 84% |
| Webinar or event | 7% (3) | 4% |
| Demo | 2% (1) | 4% |
| Report or guide | 2% (1) | 5% |
Watch on LinkedIn ↗Running as 14 adsOur score 3.1/10
VideoAd headline
Gusto is #1 for small business payroll
Ad copy
Choose Gusto for payroll, benefits, and more—built for small businesses.
Running as 10 adsOur score 4.6/10
Single ImageAd headline
Fast, accurate payroll.
Ad copy
Payroll this easy almost feels like cheating. With Gusto, one click handles everything, accurately and on time.
Running as 9 adsOur score 4.7/10
Single ImageAd headline
Lighten your load.
Ad copy
Payroll shouldn’t weigh you down. Gusto takes it off your plate so you can focus on customers and growth.
Running as 7 adsOur score 4.3/10
Single ImageAd headline
Click. Paid. Done.
Ad copy
From payroll to taxes, Gusto makes it so easy you’ll wonder why you ever did it the hard way.
Running as 6 adsOur score 4.7/10
Single ImageAd headline
Get started today.
Ad copy
When you tackle payroll, benefits, and HR tasks with Gusto, you can check everything off your to-do list before lunch.
Running as 6 adsOur score 4/10
Single ImageAd headline
No more compliance scares.
Ad copy
Gusto takes the fear out of compliance by handling taxes, filings, and deadlines, worry-free for small businesses.
Running as 5 adsOur score 5.3/10
Single ImageAd headline
Payroll and HR built for growing teams
Ad copy
Every new hire means more payroll, benefits, and compliance to manage.
Running as 5 adsOur score 4.8/10
Single ImageAd headline
Payroll support from real people
Ad copy
When a payroll question comes up, you want an answer from a real person, not a chatbot.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Gusto ads, answered
Where does Gusto advertise?
In the public ad libraries we track, Gusto runs ads on Google, Meta and LinkedIn, 188 distinct creatives in all, 96 on Google (91 search, 5 display), 49 on Meta and 43 on LinkedIn. Most of its creatives are on Google.
How many Google ads is Gusto running?
96 on Google (91 search, 5 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 4 years.
How many Meta ads is Gusto running?
49 distinct creatives in Meta’s Ad Library. Longest shown for 3 months.
How many LinkedIn ads is Gusto running?
43 distinct creatives, run as 144 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 14 ads.
How can I see Gusto's ads myself?
Search Gusto by name in each platform’s own public library, Google’s Ads Transparency Center, Meta’s Ad Library and LinkedIn’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Gusto. Understory is not affiliated with Gusto. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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