Ad headline
Secure your spot for our latest webinar
Pattern: Named customer as hero
Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list
Culture Amp has 137 distinct ad creatives in our B2B ad libraries, 95 on Google (all search), 31 on LinkedIn and 11 on Meta. Its longest running ad has been shown on Google for 5 years. One of its ads scored 6 or higher out of 10 for B2B fit and craft.
HR & recruiting · cultureamp.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. One of Culture Amp's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
Ad headline
Secure your spot for our latest webinar
Pattern: Named customer as hero

Ad headline
Turn AI skeptics into believers
Ad headline
Why HR's trust in AI keeps slipping


95 search ads and 0 display ads that ran for a month or more, 93 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Culture Amp | HR & recruiting advertisers |
|---|---|---|
| Search text ad | 100% (95) | 95% |
See the best B2B Google ads from every advertiser in the Google ad library.
31 distinct creatives, run as 149 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Culture Amp reruns it. These are the creatives it reruns most.
| Type | Culture Amp | HR & recruiting advertisers |
|---|---|---|
| Single Image | 77% (24) | 65% |
| Video | 13% (4) | 16% |
| Document | 10% (3) | 7% |
| Type | Culture Amp | HR & recruiting advertisers |
|---|---|---|
| No offer (brand) | 68% (21) | 84% |
| Report or guide | 23% (7) | 5% |
| Webinar or event | 10% (3) | 4% |
Ad headline
Prompts, research, and an on-demand webinar
Ad copy
AI was supposed to free up time. Instead we're reading 20-page AI-generated docs.
Ad headline
Secure your spot for our latest webinar
Ad copy
Hear what 250+ HR professionals really think about AI in 2026.
Ad headline
Turn AI skeptics into believers
Ad copy
98% of HR pros say they use AI in 2026. Time-saving? Yes. Transformative? Not yet.
Ad headline
Why HR's trust in AI keeps slipping
Ad copy
Despite using AI more, HR professionals are trusting it less. See what's driving that disconnect.
Ad headline
The science behind the Performance Culture Quadrant™
Ad copy
Peak Performance is in reach.
Ad headline
The importance of company culture in uncertain times
Ad copy
Cutting culture in hard times is a mistake – because people data protects business performance when it matters most.
Ad headline
Turn engagement data into business impact
Ad copy
Reducing turnover by just 1% saves $600K-$1M a year.
Ad copy
Forty questions. Zero warm-up. One car ride between sessions.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
11 distinct creatives, 0 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Culture Amp | HR & recruiting advertisers |
|---|---|---|
| Flexible (several images) | 91% (10) | 48% |
| Single image | 9% (1) | 27% |
| Type | Culture Amp | HR & recruiting advertisers |
|---|---|---|
| No offer (brand) | 91% (10) | 87% |
| Webinar or event | 9% (1) | 2% |








Ad headline
Neurodiversity - Creating an inclusive workplace
Ad copy
Join us on 24 January at 10:00am GMT as we discuss the importance of neurodiverse talent and the steps to fostering an inclusive environment.
See the best B2B Meta ads from every advertiser in the Meta ad library.
In the public ad libraries we track, Culture Amp runs ads on Google, LinkedIn and Meta, 137 distinct creatives in all, 95 on Google (all search), 31 on LinkedIn and 11 on Meta. Most of its creatives are on Google.
95 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 5 years.
31 distinct creatives, run as 149 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 16 ads.
11 distinct creatives in Meta’s Ad Library. Longest shown for 42 days.
Search Culture Amp by name in each platform’s own public library, Google’s Ads Transparency Center, LinkedIn’s Ad Library and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Culture Amp. Understory is not affiliated with Culture Amp. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.