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HiBob ads

HiBob has 152 distinct ad creatives in our B2B ad libraries, 61 on LinkedIn, 59 on Google (57 search, 2 display) and 32 on Meta. Its longest running ad has been shown on Google for 3 years. One of its ads scored 6 or higher out of 10 for B2B fit and craft.

HR & recruiting · hibob.com

152distinct creatives
3channels
3 yearslongest run
1top-rated ads

Where HiBob advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

ChannelCreativesMost used formatPublic signal
LinkedIn61Single Image (97%)Its most rerun creative runs as 31 ads
Google59Search text ad (97%)Longest shown for 3 years
Meta32Flexible (several images) (44%)Longest shown for 3 months

HiBob's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. One of HiBob's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.

HiBob LinkedIn ad: Making HRIS implementation easy
LinkedInSingle Image AdOur score 6.7/10

Ad headline

Making HRIS implementation easy

Pattern: Named customer as hero

HiBob LinkedIn ad: Ook een spreadsheet kent zijn grenzen
LinkedInSingle Image AdRunning as 3 adsOur score 6/10

Ad headline

Ook een spreadsheet kent zijn grenzen

HiBob LinkedIn ad: Eén systeem, elke stap in kaart
LinkedInSingle Image AdRunning as 2 adsOur score 5.8/10

Ad headline

Eén systeem, elke stap in kaart

HiBob LinkedIn ad: See what Bob can do. Book a demo.
LinkedInSingle Image AdOur score 5.8/10

Ad headline

See what Bob can do. Book a demo.

HiBob LinkedIn ad: Breng tekorten in kaart. En pak ze aan.
LinkedInSingle Image AdRunning as 3 adsOur score 5.4/10

Ad headline

Breng tekorten in kaart. En pak ze aan.

HiBob Meta ad: Your HR system has everything. Except Users.
MetaSingle imageRan for 43 daysOur score 5.2/10

Ad headline

Your HR system has everything. Except Users.

HiBob Meta ad: Discover the power of HiBobWatch on Meta ↗
MetaVideoRan for 38 daysOur score 5.2/10

Ad headline

Discover the power of HiBob

HiBob Google ad:
GoogleDisplay image adRan for 3 monthsOur score 5.2/10
HiBob Meta ad: Ace your onboarding with HiBob
MetaFlexible (several images)Ran for 14 daysOur score 5.1/10

Ad headline

Ace your onboarding with HiBob

HiBob LinkedIn ads

61 distinct creatives, run as 149 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often HiBob reruns it. These are the creatives it reruns most.

Ad formats
TypeHiBobHR & recruiting advertisers
Single Image97% (59)65%
Video3% (2)16%
Offers
TypeHiBobHR & recruiting advertisers
No offer (brand)98% (60)84%
Demo2% (1)4%
HiBob LinkedIn ad: AI skills management software & unified framework | HiBob
Running as 31 adsOur score 4.2/10
Single Image

Ad headline

AI skills management software & unified framework | HiBob

Ad copy

Leaders are having a moment with AI. For many of them, it’s a real crossroads.

HiBob LinkedIn ad: Speed up onboarding with HiBobWatch on LinkedIn ↗
Running as 18 adsOur score 3.9/10
Video

Ad headline

Speed up onboarding with HiBob

Ad copy

With HiBob, get rid of manual tasks and onboard your new hires with automated workflows.

HiBob LinkedIn ad: Turn competing priorities into one plan
Running as 6 adsOur score 4.5/10
Single Image

Ad headline

Turn competing priorities into one plan

Ad copy

Sales comp brings Finance, HR, and Sales to the same table, each with different priorities.

HiBob LinkedIn ad: Download de gids
Running as 4 adsOur score 5.3/10
Single Image

Ad headline

Download de gids

Ad copy

De AI-vaardigheidskloof is al een feit.

HiBob LinkedIn ad: Connected payroll. Fewer admin tasks.
Running as 4 adsOur score 1.8/10
Single Image

Ad headline

Connected payroll. Fewer admin tasks.

Ad copy

Payroll admin should not take over your entire week.

HiBob LinkedIn ad: Ook een spreadsheet kent zijn grenzen
Running as 3 adsOur score 6/10
Single Image

Ad headline

Ook een spreadsheet kent zijn grenzen

Ad copy

Cijfers alleen bepalen niet hoe werving, beoordeling en training eruit moeten zien.

HiBob LinkedIn ad: Breng tekorten in kaart. En pak ze aan.
Running as 3 adsOur score 5.4/10
Single Image

Ad headline

Breng tekorten in kaart. En pak ze aan.

Ad copy

Bob helpt HR de AI-vaardigheidskloof in kaart te brengen, te volgen en te dichten – vanuit één platform.

HiBob LinkedIn ad: Alle vaardigheden in kaart – direct bruikbaar
Running as 3 adsOur score 5.4/10
Single Image

Ad headline

Alle vaardigheden in kaart – direct bruikbaar

Ad copy

Klaar voor de toekomst.

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

HiBob Google ads

57 search ads and 2 display ads that ran for a month or more, 55 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
TypeHiBobHR & recruiting advertisers
Search text ad97% (57)95%
Display image ad3% (2)5%

HiBob search ads

HiBob Google ad: Search text ad
Ran for 39 monthsOur score 3.4/10
Search text ad
HiBob Google ad: Search text ad
Ran for 38 monthsOur score 3.7/10
Search text ad
HiBob Google ad: Search text ad
Ran for 38 monthsOur score 3.8/10
Search text ad
HiBob Google ad: Search text ad
Ran for 36 monthsOur score 3.8/10
Search text ad
HiBob Google ad: Search text ad
Ran for 35 monthsOur score 3.6/10
Search text ad
HiBob Google ad: Search text ad
Ran for 35 monthsOur score 3.5/10
Search text ad
HiBob Google ad: Search text ad
Ran for 34 monthsOur score 3.6/10
Search text ad
HiBob Google ad: Search text ad
Ran for 32 monthsOur score 3.7/10
Search text ad

HiBob display ads

HiBob Google ad: Display image ad
Ran for 3 monthsOur score 5.2/10
Display image ad
HiBob Google ad: Display image ad
Ran for 3 monthsOur score 5/10
Display image ad

See the best B2B Google ads from every advertiser in the Google ad library.

HiBob Meta ads

32 distinct creatives, 1 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.

Ad formats
TypeHiBobHR & recruiting advertisers
Flexible (several images)44% (14)48%
Video34% (11)20%
Single image22% (7)27%
Offers
TypeHiBobHR & recruiting advertisers
No offer (brand)88% (28)87%
Demo9% (3)7%
Report or guide3% (1)3%
HiBob Meta ad: One tool. Less chaos.Watch on Meta ↗
Ran for 3 monthsOur score 3/10
Video

Ad headline

One tool. Less chaos.

Ad copy

Payroll, onboarding, reviews, Bob keeps it all in one place. No chasing, no stress.

HiBob Meta ad: Put an end to the HR email trailWatch on Meta ↗
Ran for 3 monthsOur score 3.6/10
Video

Ad headline

Put an end to the HR email trail

Ad copy

Still running HR through your inbox? Experience how automating your HR workflows in Bob saves hours every week.

HiBob Meta ad: Sorry legacy HR, it's over 💔Watch on Meta ↗
Ran for 3 monthsOur score 3.8/10
Video

Ad headline

Sorry legacy HR, it's over 💔

Ad copy

Why settle for outdated HR? Bob is better looking, easier to use, and way more popular.

HiBob Meta ad: Built for HR, not Excel
Ran for 3 monthsOur score 4.9/10
Single image

Ad headline

Built for HR, not Excel

Ad copy

Spreadsheets slow you down. HiBob’s all-in-one platform helps you move fast, stay compliant, and put people first.

HiBob Meta ad: Flexible (several images)
Ran for 3 monthsOur score 4.6/10
Flexible (several images)
HiBob Meta ad: Create a Workplace People LoveWatch on Meta ↗
Ran for 3 monthsOur score 3.9/10
Video

Ad headline

Create a Workplace People Love

Ad copy

Create workplaces people love. Drive engagement, loyalty, and growth with Bob. Book your personalized demo today.

HiBob Meta ad: Drive Results with BobWatch on Meta ↗
Ran for 3 monthsOur score 3.5/10
Video

Ad headline

Drive Results with Bob

Ad copy

Build a connected and thriving workforce with Bob. See how to drive performance and retention. Take a short quiz to begin.

HiBob Meta ad: Flexible (several images)
Ran for 3 monthsOur score 2.6/10
Flexible (several images)

See the best B2B Meta ads from every advertiser in the Meta ad library.

HiBob ads, answered

Where does HiBob advertise?

In the public ad libraries we track, HiBob runs ads on LinkedIn, Google and Meta, 152 distinct creatives in all, 61 on LinkedIn, 59 on Google (57 search, 2 display) and 32 on Meta. Most of its creatives are on LinkedIn.

How many LinkedIn ads is HiBob running?

61 distinct creatives, run as 149 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 31 ads.

How many Google ads is HiBob running?

59 on Google (57 search, 2 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 3 years.

How many Meta ads is HiBob running?

32 distinct creatives in Meta’s Ad Library. Longest shown for 3 months.

How can I see HiBob's ads myself?

Search HiBob by name in each platform’s own public library, LinkedIn’s Ad Library, Google’s Ads Transparency Center and Meta’s Ad Library. Every ad on this page links to its entry there.

Every ad belongs to HiBob. Understory is not affiliated with HiBob. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

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