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Personio has 107 distinct ad creatives in our B2B ad libraries, 54 on Meta and 53 on LinkedIn. Its longest running ad has been shown on Meta for 6 months. 3 of its ads scored 6 or higher out of 10 for B2B fit and craft.
HR & recruiting · personio.de
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 3 of Personio's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
Ad headline
What else is changing in HR? Read the report.
Why it works
One huge proprietary number plus the actual trend chart makes the report feel worth reading before the click.
What stands out
Real data chart from their own index rather than decorative graphics.
Pattern: Editorial data page
Ad headline
Entgelttransparenz in der Praxis
Pattern: Familiar artifact, rewritten
Watch on LinkedIn ↗Ad headline
Het slimme HR-platform dat losse HR-data samenbrengt tot inzicht
54 distinct creatives, 22 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Personio | HR & recruiting advertisers |
|---|---|---|
| Flexible (several images) | 87% (47) | 48% |
| Video | 11% (6) | 20% |
| Single image | 2% (1) | 27% |
See the best B2B Meta ads from every advertiser in the Meta ad library.
53 distinct creatives, run as 150 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Personio reruns it. These are the creatives it reruns most.
| Type | Personio | HR & recruiting advertisers |
|---|---|---|
| Video | 62% (33) | 16% |
| Single Image | 32% (17) | 65% |
| Carousel | 6% (3) | 3% |
| Type | Personio | HR & recruiting advertisers |
|---|---|---|
| No offer (brand) | 83% (44) | 84% |
| Report or guide | 13% (7) | 5% |
| Calculator or tool | 2% (1) | 1% |
| Webinar or event | 2% (1) | 4% |
Watch on LinkedIn ↗Ad headline
Was sich im HR-Bereich sonst noch verändert, lest ihr im Report.
Watch on LinkedIn ↗
Watch on LinkedIn ↗Ad headline
Wer KI delegiert, schafft sich selber ab
Ad copy
Wer KI delegiert, schafft sich selber ab?
Ad headline
What else is changing in HR? Read the report.
Ad copy
Job titles are changing as fast as the work.
Watch on LinkedIn ↗Ad headline
HR, hört auf, jedem KI-Hype nachzurennen
Ad copy
Bei KI gibt es zwei Arten, Zeit zu verlieren: zu spät starten oder jedem Trend hinterherlaufen.
Watch on LinkedIn ↗Ad copy
Können wir bitte aufhören, so zu tun, als würden jetzt alle Unternehmen ihre Mitarbeitenden zurück ins Büro holen?
Watch on LinkedIn ↗Ad headline
Your HR software wasn't built for expansion
Ad copy
When your software treats multi-entity like an afterthought, compliance falls to someone's desk every single month.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
In the public ad libraries we track, Personio runs ads on Meta and LinkedIn, 107 distinct creatives in all, 54 on Meta and 53 on LinkedIn. Most of its creatives are on Meta.
54 distinct creatives in Meta’s Ad Library. Longest shown for 6 months.
53 distinct creatives, run as 150 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 6 ads.
Search Personio by name in each platform’s own public library, Meta’s Ad Library and LinkedIn’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Personio. Understory is not affiliated with Personio. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.
