Watch on Meta ↗MetaVideoRan for 32 daysOur score 6.7/10
Vanta ads
Vanta has 160 distinct ad creatives in our B2B ad libraries, 94 on Google (all search), 46 on Meta and 20 on LinkedIn. Its longest running ad has been shown on Google for 4 years. 2 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Security · vanta.com
160distinct creatives
3channels
4 yearslongest run
2top-rated ads
Where Vanta advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Vanta's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 2 of Vanta's ads made the top-rated tier.
Watch on Meta ↗
LinkedInSingle Image AdRunning as 3 adsOur score 6.6/10
Ad headline
Your one source of truth for risk
Pattern: Hand-made illustration twist
Vanta Google ads
94 search ads and 0 display ads that ran for a month or more, 84 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Vanta | Security advertisers |
|---|---|---|
| Search text ad | 100% (94) | 88% |
Vanta search ads
Ran for 43 monthsOur score 5.2/10
Search text adRan for 43 monthsOur score 2.6/10
Search text adRan for 43 monthsOur score 3.5/10
Search text adRan for 42 monthsOur score 2.6/10
Search text adRan for 40 monthsOur score 4.1/10
Search text adRan for 40 monthsOur score 5.1/10
Search text adRan for 40 monthsOur score 4.7/10
Search text adRan for 39 monthsOur score 3.9/10
Search text adSee the best B2B Google ads from every advertiser in the Google ad library.
Vanta Meta ads
46 distinct creatives, 3 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Vanta | Security advertisers |
|---|---|---|
| Video | 78% (36) | 33% |
| Flexible (several images) | 15% (7) | 36% |
| Single image | 4% (2) | 31% |
| Carousel | 2% (1) | 1% |
| Type | Vanta | Security advertisers |
|---|---|---|
| No offer (brand) | 70% (32) | 82% |
| Calculator or tool | 20% (9) | 5% |
| Demo | 11% (5) | 2% |
Watch on Meta ↗Ran for 4 monthsOur score 2.1/10
VideoAd copy
Not going anywhere. Vanta makes it easy to prove security and compliance the first time. Get $1,000 off at vanta.com/swag
Watch on Meta ↗Ran for 3 monthsOur score 3.8/10
VideoAd headline
Compliance at Startup Speed
Ad copy
Vanta automates SOC 2, ISO 27001 & HIPAA certification, saving startups 400+ hours and 85% of associated costs. Book a demo to see why 10,000+ companies trust us.
Watch on Meta ↗Ran for 3 monthsOur score 2.8/10
VideoAd copy
I love telling startups I work with about Vanta. Get $1,000 off using my link: https://vulnu.xyz/vanta
Watch on Meta ↗Ran for 3 monthsOur score 3.7/10
VideoAd copy
You’re welcome, Matt Get $1,000 off at vanta.com/clint #clintfromit #ad
Watch on Meta ↗Ran for 3 monthsOur score 4.7/10
VideoAd copy
at least you don't have to circle back on compliance. automate and centralize compliance with Vanta - get $1,000 off Vanta at vanta.com/varun. #sponsored
Watch on Meta ↗Ran for 3 monthsOur score 3.2/10
VideoAd copy
PE Guy has never been more relaxed in his life! Get $1000 off Vanta at Vanta.com/peguy #sponsored #vanta #luxurylife #spa #comedyreel
Ran for 3 monthsOur score 4.4/10
Flexible (several images)
Ran for 3 monthsOur score 3.6/10
CarouselAd headline
Vanta
Ad copy
The Australian Startup's Global Expansion Checklist
See the best B2B Meta ads from every advertiser in the Meta ad library.
Vanta LinkedIn ads
20 distinct creatives, run as 137 separate ads, 3 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Vanta reruns it. These are the creatives it reruns most.
| Type | Vanta | Security advertisers |
|---|---|---|
| Single Image | 60% (12) | 75% |
| Video | 25% (5) | 10% |
| Message | 15% (3) | 10% |
| Type | Vanta | Security advertisers |
|---|---|---|
| Demo | 40% (8) | 4% |
| No offer (brand) | 35% (7) | 71% |
| Calculator or tool | 10% (2) | 4% |
| Report or guide | 10% (2) | 11% |
| Webinar or event | 5% (1) | 7% |
Running as 30 adsOur score 4.7/10
Single ImageAd headline
Show customers—and regulators—you take AI seriously
Ad copy
The EU AI Act is reshaping how companies build, deploy, and document AI.
Running as 24 adsOur score 4.7/10
Single ImageAd headline
Book a demo to see how it works
Ad copy
Get your compliance together with Vanta.
Running as 16 adsOur score 4.8/10
Single ImageAd headline
Compliance that makes you look good.
Ad copy
Want to get them talking?
Running as 11 adsOur score 5.4/10
Single ImageAd headline
Book a demo to see how it works
Ad copy
Earn and prove trust with Vanta.
Running as 10 adsOur score 5.2/10
Single ImageAd headline
Cut the Compliance Bullsheet. Book a Demo.
Ad copy
See how Vanta automates evidence collection, audits, security reviews, so your team can focus on what matters.
Watch on LinkedIn ↗Running as 4 adsOur score 5.7/10
VideoAd headline
ISO 42001 Certified: Synthesia + Vanta
Running as 4 adsOur score 5.6/10
Single ImageAd headline
Build an AI governance playbook with leading companies | VantaCon
Ad copy
Hear from Lovable, Calm, Duolingo, Replit, Cursor, and LangChain on how they govern AI.
Watch on LinkedIn ↗Running as 4 adsOur score 4.7/10
VideoAd headline
The AI governance event | VantaCon, Nov 11–12 in San Francisco
Ad copy
Don’t tackle AI risk alone. Learn from peers in 30+ sessions and leave with AI governance playbooks.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Vanta ads, answered
Where does Vanta advertise?
In the public ad libraries we track, Vanta runs ads on Google, Meta and LinkedIn, 160 distinct creatives in all, 94 on Google (all search), 46 on Meta and 20 on LinkedIn. Most of its creatives are on Google.
How many Google ads is Vanta running?
94 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 4 years.
How many Meta ads is Vanta running?
46 distinct creatives in Meta’s Ad Library. Longest shown for 4 months.
How many LinkedIn ads is Vanta running?
20 distinct creatives, run as 137 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 30 ads.
How can I see Vanta's ads myself?
Search Vanta by name in each platform’s own public library, Google’s Ads Transparency Center, Meta’s Ad Library and LinkedIn’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Vanta. Understory is not affiliated with Vanta. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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