LinkedInDocument AdRunning as 2 adsOur score 6.1/10
Pattern: Editorial data page
KnowBe4 ads
KnowBe4 has 96 distinct ad creatives in our B2B ad libraries, 49 on Meta, 29 on LinkedIn and 18 on Google (all search). Its longest running ad has been shown on Google for 8 months. One of its ads scored 6 or higher out of 10 for B2B fit and craft.
Security · knowbe4.com
96distinct creatives
3channels
8 monthslongest run
1top-rated ads
Where KnowBe4 advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
KnowBe4's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. One of KnowBe4's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
Watch on LinkedIn ↗LinkedInVideo AdRunning as 4 adsOur score 5.5/10
Ad headline
Benchmark Your Phishing Risk
LinkedInSingle Image AdRunning as 6 adsOur score 5.2/10
Ad headline
Join us at KB4-CON 2026 - Get your ticket today!
LinkedInSingle Image AdRunning as 3 adsOur score 5.2/10
Ad headline
Turn AI-Powered Threats Into AI-Driven Defense
GoogleSearch text adRan for 4 monthsOur score 4.8/10
LinkedInSingle Image AdRunning as 9 adsOur score 4.7/10
Ad headline
The attack is AI-generated. Now the defense is too.
GoogleSearch text adRan for 41 daysOur score 4.7/10
MetaCarouselRan for 3 monthsOur score 4.6/10
Ad headline
KnowBe4
GoogleSearch text adRan for 6 monthsOur score 4.6/10
KnowBe4 Meta ads
49 distinct creatives, 8 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | KnowBe4 | Security advertisers |
|---|---|---|
| Video | 96% (47) | 33% |
| Carousel | 2% (1) | 1% |
| Single image | 2% (1) | 31% |
| Type | KnowBe4 | Security advertisers |
|---|---|---|
| No offer (brand) | 96% (47) | 82% |
| Report or guide | 4% (2) | 11% |
Watch on Meta ↗Ran for 4 monthsOur score 3.5/10
VideoAd copy
Scammers are slick 🚨 using your own info to trick you. Stay sharp: 🔐 Strong passwords + two-factor authentication 🧐 Spot weird links/senders 📲 Go straight to the real site #KnowBe4 #Cybersecurity #ScamAlert
Watch on Meta ↗Ran for 3 monthsOur score 3.2/10
VideoAd copy
That “urgent” text from your bank? Yeah… your bank isn’t that dramatic. 😭 If it’s yelling “click now” or looks a little off, it’s probably a scam. #KnowBe4 #CyberSecurity #BankScams #Scams #OnlineSafety
Watch on Meta ↗Ran for 3 monthsOur score 3.5/10
VideoAd copy
That “car warranty” call isn’t about your car… it’s about your information. 🚨 Scammers will say anything to get you talking, and paying! Best move? Hang up before they get a word out of you. 📵 #KnowBe4 #Cybersecurity #ScamCalls
Watch on Meta ↗Ran for 3 monthsOur score 3.5/10
VideoAd copy
You double-check the stove, the locks, and your car keys… why not your logins? 👀 MFA is basically your account’s bestie who never lets you down. #KnowBe4 #MFA #CyberSmart #PasswordProtection #DigitalSafety
Watch on Meta ↗Ran for 3 monthsOur score 3.5/10
VideoAd copy
Reusing passwords? Oh no honey. That’s like letting hackers skip the line into the club. 😬 A password manager + MFA = the ultimate bouncer you need to keep your accounts secure. 🚷 #KnowBe4 #Cybersecurity
Watch on Meta ↗Ran for 3 monthsOur score 3.6/10
VideoAd copy
We don't swipe right on cybercriminals! They aren't in it for love—they're sliding into your DMs with shady love bombs. Guard your heart (and your cash) with these tips. ❤️🩹 #KnowBe4 #RomanceScam #CyberSecurity #DatingTips
Watch on Meta ↗Ran for 3 monthsOur score 3.8/10
VideoAd copy
Hackers faking your voice to call your mom? That’s a new low... 🚩 What’s the wildest scam call you’ve ever gotten? Comment below 👇 #Cybersecurity #Scamalert #Deepfake #Cybertips #Fraudprevention #Digitalsafety
Watch on Meta ↗Ran for 3 monthsOur score 3.4/10
VideoAd copy
We’ve all got our “icks,” but online they can cost more than a bad date. 😅 If you do any of these… sorry, you’re the walking red flag of the internet 🚩💻 #KowBe4 #Cybersecurity #Icks #OnlineSafety
See the best B2B Meta ads from every advertiser in the Meta ad library.
KnowBe4 LinkedIn ads
29 distinct creatives, run as 120 separate ads, 5 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often KnowBe4 reruns it. These are the creatives it reruns most.
| Type | KnowBe4 | Security advertisers |
|---|---|---|
| Single Image | 69% (20) | 75% |
| Message | 17% (5) | 10% |
| Video | 10% (3) | 10% |
| Document | 3% (1) | 4% |
| Type | KnowBe4 | Security advertisers |
|---|---|---|
| No offer (brand) | 83% (24) | 71% |
| Webinar or event | 14% (4) | 7% |
| Report or guide | 3% (1) | 11% |
Watch on LinkedIn ↗Running as 14 adsOur score 1.6/10
VideoAd headline
Meet the KnowBe4 Agent Risk Manager
Ad copy
AI visibility. Zero slowdown. No tradeoffs. Sounds too good to be true, right? Wrong.
Running as 12 adsOur score 4.6/10
Single ImageAd headline
AI-generated Security Awareness Training
Ad copy
AI is changing how attackers operate.
Running as 9 adsOur score 4.7/10
Single ImageAd headline
The attack is AI-generated. Now the defense is too.
Ad copy
AI is changing how attackers operate.
Running as 9 adsOur score 4.7/10
Single ImageAd copy
Today's phishing campaigns are more sophisticated than ever.
Running as 8 adsOur score 4.3/10
Single ImageAd headline
Procure KnowBe4 through AWS Marketplace
Ad copy
Good news: KnowBe4 is now on AWS Marketplace.
Running as 6 adsOur score 5.2/10
Single ImageAd headline
Join us at KB4-CON 2026 - Get your ticket today!
Running as 6 adsOur score 3.7/10
Single ImageAd headline
Come see why we’re a top global workplace!
Ad copy
High Stakes. High Energy. High Support. Cybersecurity is serious, but your workplace doesn't have to be stiff.
Running as 5 adsOur score 3.4/10
Single ImageAd headline
Foster Security Through Sales
Ad copy
Your Sales Career Could Help Protect Hospitals, Schools & Critical Infrastructure.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
KnowBe4 Google ads
18 search ads and 0 display ads that ran for a month or more, 6 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | KnowBe4 | Security advertisers |
|---|---|---|
| Search text ad | 100% (18) | 88% |
KnowBe4 search ads
Ran for 8 monthsOur score 3.8/10
Search text adRan for 6 monthsOur score 3.7/10
Search text adRan for 6 monthsOur score 4.6/10
Search text adRan for 6 monthsOur score 4.2/10
Search text adRan for 6 monthsOur score 4.2/10
Search text adRan for 4 monthsOur score 4.8/10
Search text adRan for 2 monthsOur score 3.7/10
Search text adRan for 2 monthsOur score 3.3/10
Search text adSee the best B2B Google ads from every advertiser in the Google ad library.
KnowBe4 ads, answered
Where does KnowBe4 advertise?
In the public ad libraries we track, KnowBe4 runs ads on Meta, LinkedIn and Google, 96 distinct creatives in all, 49 on Meta, 29 on LinkedIn and 18 on Google (all search). Most of its creatives are on Meta.
How many Meta ads is KnowBe4 running?
49 distinct creatives in Meta’s Ad Library. Longest shown for 4 months.
How many LinkedIn ads is KnowBe4 running?
29 distinct creatives, run as 120 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 14 ads.
How many Google ads is KnowBe4 running?
18 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 8 months.
How can I see KnowBe4's ads myself?
Search KnowBe4 by name in each platform’s own public library, Meta’s Ad Library, LinkedIn’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.
Every ad belongs to KnowBe4. Understory is not affiliated with KnowBe4. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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