1Password ads

1Password has 157 distinct ad creatives in our B2B ad libraries, 87 on Google (84 search, 3 display), 44 on Meta and 26 on LinkedIn. Its longest running ad has been shown on Google for 4 years. One of its ads scored 6 or higher out of 10 for B2B fit and craft.

Security · 1password.com

157distinct creatives

3channels

4 yearslongest run

1top-rated ads

Where 1Password advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

Channel	Creatives	Most used format	Public signal
Google	87	Search text ad (97%)	Longest shown for 4 years
Meta	44	Flexible (several images) (66%)	Longest shown for 5 months
LinkedIn	26	Single Image (42%)	Its most rerun creative runs as 40 ads

1Password's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. One of 1Password's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.

1Password LinkedIn ad: Report: 1Password named leader in enterprise password management

LinkedInSingle Image AdRunning as 4 adsOur score 6.2/10

Ad headline

Report: 1Password named leader in enterprise password management

1Password Meta ad: Bridge the gap between your AI budget and your token usage

MetaSingle imageRan for 16 daysOur score 5.7/10

Ad headline

Bridge the gap between your AI budget and your token usage

LinkedInDocument AdRunning as 2 adsOur score 5.7/10

MetaFlexible (several images)Ran for 3 monthsOur score 5.7/10

1Password LinkedIn ad: Govern AI agents with intent-based, just-enough access

LinkedInSingle Image AdRunning as 24 adsOur score 5.6/10

Ad headline

Govern AI agents with intent-based, just-enough access

LinkedInDocument AdRunning as 3 adsOur score 5.6/10

MetaFlexible (several images)Ran for 4 monthsOur score 5.6/10

1Password Meta ad: Your digital pit crew

MetaSingle imageRan for 55 daysOur score 5.5/10

Ad headline

Your digital pit crew

1Password Meta ad: Get a heads up before you get a surprise AI invoice

MetaSingle imageRan for 15 daysOur score 5.5/10

Ad headline

Get a heads up before you get a surprise AI invoice

1Password Google ads

84 search ads and 3 display ads that ran for a month or more, 73 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
Type	1Password	Security advertisers
Search text ad	97% (84)	88%
Display image ad	3% (3)	12%

1Password search ads

Ran for 51 monthsOur score 3.7/10

Search text ad

Ran for 51 monthsOur score 3.6/10

Search text ad

Ran for 51 monthsOur score 3/10

Search text ad

Ran for 51 monthsOur score 3/10

Search text ad

Ran for 51 monthsOur score 2.9/10

Search text ad

Ran for 51 monthsOur score 2.8/10

Search text ad

Ran for 51 monthsOur score 2.6/10

Search text ad

Ran for 51 monthsOur score 2/10

Search text ad

1Password display ads

Ran for 18 monthsOur score 4.7/10

Display image ad

Ran for 3 monthsOur score 5.3/10

Display image ad

Ran for 3 monthsOur score 5.1/10

Display image ad

See the best B2B Google ads from every advertiser in the Google ad library.

1Password Meta ads

44 distinct creatives, 28 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.

Ad formats
Type	1Password	Security advertisers
Flexible (several images)	66% (29)	36%
Single image	25% (11)	31%
Video	9% (4)	33%

Ran for 5 monthsOur score 5.3/10

Flexible (several images)

1Password Meta ad: Why browser-based password managers don’t work for work

Ran for 5 monthsOur score 4.4/10

Flexible (several images)

Ad headline

Why browser-based password managers don’t work for work

Ad copy

If employee credentials are in their browser, they’re out of your control.

1Password Meta ad: 1Password: Cybersecurity that grows with your team

Ran for 5 monthsOur score 4/10

Single image

Ad headline

1Password: Cybersecurity that grows with your team

Ad copy

“1Password is a solution that works. It's ‘out of sight, out of mind’ because it works.” - Ryan Brander, Senior Director of Security, ClickUp

Ran for 5 monthsOur score 3.6/10

Flexible (several images)

Ran for 5 monthsOur score 5.2/10

Flexible (several images)

Ran for 5 monthsOur score 4/10

Flexible (several images)

Ran for 5 monthsOur score 5.5/10

Flexible (several images)

Ran for 5 monthsOur score 5.1/10

Flexible (several images)

See the best B2B Meta ads from every advertiser in the Meta ad library.

1Password LinkedIn ads

26 distinct creatives, run as 200 separate ads, 6 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often 1Password reruns it. These are the creatives it reruns most.

Ad formats
Type	1Password	Security advertisers
Single Image	42% (11)	75%
Document	23% (6)	4%
Message	23% (6)	10%
Carousel	12% (3)	1%

Offers
Type	1Password	Security advertisers
No offer (brand)	81% (21)	71%
Demo	8% (2)	4%
Report or guide	8% (2)	11%
Webinar or event	4% (1)	7%

1Password LinkedIn ad: See it for yourself in a self-guided tour

Running as 40 adsOur score 1.2/10

Single Image

Ad headline

See it for yourself in a self-guided tour

Ad copy

Get the complete picture of your company’s AI consumption.

Running as 24 adsOur score 5.6/10

Single Image

Ad headline

Govern AI agents with intent-based, just-enough access

Ad copy

Deploying AI agents doesn’t have to mean accepting the risk of unintended actions.

LinkedIn message adJordan RickardsSponsored · 1PasswordHi {first name}, AI token usage doesnt reconcile cleanly in the finance tools you already have. By the time a usage spike is visible, the budget might already be exhausted. In this on-demand webinar, 1Password Global Advisory CISO Dave Lewis and CFO Greg Henry cover what every IT leader should be able to answer about AI consumption right now, and what the teams getting ahead of it do differently. The recording is up now.

Running as 16 ads

Message · from Jordan Rickards

LinkedIn message adGreg HenrySponsored · 1PasswordHi {first name}, If your board asked for your total AI spending today, would you be able to defend the number? The challenge usually isnt getting a number. Its getting one thats current, includes multiple vendors, and doesnt require someone spending half a day reconciling exports. Is that something youve looking to solve at %COMPANYNAME%?

Running as 12 ads

Message · from Greg Henry

1Password LinkedIn ad: The right password manager can strengthen your identity security foundation.

Running as 10 adsOur score 4.7/10

Document

Ad copy

The right password manager can strengthen your identity security foundation.

LinkedIn message adGreg HenrySponsored · 1PasswordHi {first name}, Uber, Microsoft, and Meta all blew through their annual AI budgets in just months. How’s {company name} holding up? In this on-demand conversation, 1Password’s Global Advisory CISO Dave Lewis and I explore AI spend and governance and discusses:Why the tools you already have werent built to track itWhat every IT leader should be able to answer about AI consumptionTip for proactively managing AI consumptionWatch it on demand. Greg Henry1Password CFO

Running as 10 ads

Message · from Greg Henry

LinkedIn message adGreg HenrySponsored · 1Password{first name}, Somewhere in your org, theres probably a spreadsheet tracking what AI is costing you. But does anyone trust it? Tools like Cursor, Claude, and ChatGPT measure usage in their own way. Different billing models, portals, and metrics, making it impossible to get a complete view without manual reconciliation.1Password SaaS Manager gives you a consolidated view of AI spend and token consumption across vendors in one place, with numbers you can actually trust. Worth 20 minutes?

Running as 10 ads

Message · from Greg Henry

1Password LinkedIn ad: 1Password: Simplified security for growing businesses

Running as 8 adsOur score 4.9/10

Single Image

Ad headline

1Password: Simplified security for growing businesses

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

1Password ads, answered

Where does 1Password advertise?

In the public ad libraries we track, 1Password runs ads on Google, Meta and LinkedIn, 157 distinct creatives in all, 87 on Google (84 search, 3 display), 44 on Meta and 26 on LinkedIn. Most of its creatives are on Google.

How many Google ads is 1Password running?

87 on Google (84 search, 3 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 4 years.

How many Meta ads is 1Password running?

44 distinct creatives in Meta’s Ad Library. Longest shown for 5 months.

How many LinkedIn ads is 1Password running?

26 distinct creatives, run as 200 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 40 ads.

How can I see 1Password's ads myself?

Search 1Password by name in each platform’s own public library, Google’s Ads Transparency Center, Meta’s Ad Library and LinkedIn’s Ad Library. Every ad on this page links to its entry there.

Every ad belongs to 1Password. Understory is not affiliated with 1Password. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

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