LinkedInSingle Image AdRunning as 2 adsOur score 7/10
Ad headline
See what gets past your SEG
Pattern: Familiar artifact, rewritten
Abnormal AI ads
Abnormal AI has 197 distinct ad creatives in our B2B ad libraries, 84 on LinkedIn, 70 on Google (59 search, 11 display) and 43 on Meta. Its longest running ad has been shown on Google for 18 months. 33 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Security · abnormal.ai
197distinct creatives
3channels
18 monthslongest run
33top-rated ads
Where Abnormal AI advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Abnormal AI's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 33 of Abnormal AI's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
LinkedInSingle Image AdRunning as 4 adsOur score 6.9/10
Why it works
Leads with a specific, ominous finding instead of a report title, giving security leaders a story to click into.
Pattern: Report made physical
LinkedInSingle Image AdRunning as 2 adsOur score 6.8/10
Ad headline
See how Valvoline replaced its SEG
Pattern: Named customer as hero
LinkedInSingle Image AdRunning as 2 adsOur score 6.8/10
Ad headline
Get 30 days of AI Governance, free
Pattern: Overheard message thread
LinkedInSingle Image AdOur score 6.8/10
Ad headline
Turn Your AI Policy Into Audit Evidence
Pattern: Physical metaphor, photographed
MetaFlexible (several images)Ran for 51 daysOur score 6.8/10
Pattern: Familiar artifact, rewritten
MetaSingle imageLive for 6 monthsOur score 6.4/10
Ad headline
Get protected in minutes
Pattern: Overheard message thread
Watch on Meta ↗MetaVideoRan for 27 daysOur score 6.2/10
Ad headline
Abnormal Intelligence Details Nation-State Hiring Fraud
GoogleDisplay image adLive for 10 monthsOur score 6.1/10
Pattern: Product UI with real numbers
Abnormal AI LinkedIn ads
84 distinct creatives, run as 146 separate ads, 9 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Abnormal AI reruns it. These are the creatives it reruns most.
| Type | Abnormal AI | Security advertisers |
|---|---|---|
| Single Image | 76% (64) | 75% |
| Message | 11% (9) | 10% |
| Video | 7% (6) | 10% |
| Carousel | 2% (2) | 1% |
| Document | 1% (1) | 4% |
| Spotlight | 1% (1) | 0% |
| Text | 1% (1) | 0% |
| Type | Abnormal AI | Security advertisers |
|---|---|---|
| No offer (brand) | 81% (68) | 71% |
| Demo | 7% (6) | 4% |
| Webinar or event | 5% (4) | 7% |
| Report or guide | 4% (3) | 11% |
| Calculator or tool | 2% (2) | 4% |
| Gift card | 1% (1) | 3% |
Running as 6 adsOur score 6.5/10
Single ImageAd copy
Abnormal observed at least 1.2 million messages linked to ZeroTokens, a phishing platform run by live operators.
Watch on LinkedIn ↗Running as 6 adsOur score 6/10
VideoAd headline
Abnormal Intelligence Details Nation-State Hiring Fraud
Ad copy
A background check can confirm an identity is real. It can’t confirm the person behind it is who they claim to be.
Running as 5 adsOur score 6.6/10
Single ImageAd copy
A phishing kit runs the same script on every target.
Running as 4 adsOur score 6.9/10
Single ImageAd copy
ZeroTokens, a phishing platform Abnormal uncovered, is staffed like an operation, not a one-off hack.
Running as 3 adsOur score 6.4/10
Single ImageAd headline
Govern the AI Your Employees Use
Running as 3 adsOur score 6.2/10
CarouselAd copy
Cybersecurity awareness has entered the AI era.
Running as 3 adsOur score 5.3/10
Single ImageAd headline
Read Why Behavioral AI Wins
Ad copy
Generative AI has changed cyberattacks for good. The question is what defenders do about it.
Running as 3 adsOur score 5.1/10
Single ImageAd headline
Explore AI security perspectives, research, and products.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Abnormal AI Google ads
59 search ads and 11 display ads that ran for a month or more, 65 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Abnormal AI | Security advertisers |
|---|---|---|
| Search text ad | 84% (59) | 88% |
| Display image ad | 16% (11) | 12% |
Abnormal AI search ads
Ran for 18 monthsOur score 2.9/10
Search text adRan for 8 monthsOur score 4/10
Search text adRan for 5 monthsOur score 4.3/10
Search text adRan for 5 monthsOur score 4.2/10
Search text adRan for 5 monthsOur score 3.4/10
Search text adRan for 5 monthsOur score 2.6/10
Search text adRan for 5 monthsOur score 3.7/10
Search text adRan for 5 monthsOur score 3.6/10
Search text adAbnormal AI display ads
Ran for 10 monthsOur score 5.8/10
Display image adRan for 10 monthsOur score 5.7/10
Display image adRan for 10 monthsOur score 5.5/10
Display image adRan for 10 monthsOur score 5.4/10
Display image adRan for 10 monthsOur score 5.4/10
Display image adRan for 10 monthsOur score 5.2/10
Display image adRan for 10 monthsOur score 5.1/10
Display image adRan for 10 monthsOur score 6.1/10
Display image adSee the best B2B Google ads from every advertiser in the Google ad library.
Abnormal AI Meta ads
43 distinct creatives, 21 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Abnormal AI | Security advertisers |
|---|---|---|
| Flexible (several images) | 51% (22) | 36% |
| Single image | 42% (18) | 31% |
| Video | 7% (3) | 33% |
| Type | Abnormal AI | Security advertisers |
|---|---|---|
| No offer (brand) | 86% (37) | 82% |
| Report or guide | 14% (6) | 11% |
Ran for 6 monthsOur score 5.3/10
Single imageAd headline
Get Your Copy of the 2026 Threat Outlook report
Ad copy
Could you spot these attacks if they landed in your inbox today? Download the report to see what modern threats look like, how they can bypass traditional security, and how to stop them.
Ran for 6 monthsOur score 3.9/10
Flexible (several images)
Ran for 6 monthsOur score 4.5/10
Flexible (several images)
Ran for 6 monthsOur score 4/10
Flexible (several images)Ran for 6 monthsOur score 6.4/10
Single imageAd headline
Get protected in minutes
Ad copy
AI is fueling a surge in hyper-personalized cyberattacks, with over 54% of threats now targeting individual human vulnerabilities within organizations. Abnormal uses behavioural AI to detect what legacy SEGs miss, blocking 36 BEC attacks per customer each month on average. See what your SEG is missing.
Ran for 6 monthsOur score 5.8/10
Flexible (several images)
Ran for 6 monthsOur score 5.3/10
Flexible (several images)
Ran for 6 monthsOur score 4.5/10
Flexible (several images)See the best B2B Meta ads from every advertiser in the Meta ad library.
Abnormal AI ads, answered
Where does Abnormal AI advertise?
In the public ad libraries we track, Abnormal AI runs ads on LinkedIn, Google and Meta, 197 distinct creatives in all, 84 on LinkedIn, 70 on Google (59 search, 11 display) and 43 on Meta. Most of its creatives are on LinkedIn.
How many LinkedIn ads is Abnormal AI running?
84 distinct creatives, run as 146 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 6 ads.
How many Google ads is Abnormal AI running?
70 on Google (59 search, 11 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 18 months.
How many Meta ads is Abnormal AI running?
43 distinct creatives in Meta’s Ad Library. Longest shown for 6 months.
How can I see Abnormal AI's ads myself?
Search Abnormal AI by name in each platform’s own public library, LinkedIn’s Ad Library, Google’s Ads Transparency Center and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Abnormal AI. Understory is not affiliated with Abnormal AI. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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