MetaSingle imageOur score 6.1/10
Ad headline
Every message, ready
Pattern: Familiar artifact, rewritten
Superhuman ads
Superhuman has 82 distinct ad creatives in our B2B ad libraries, 35 on LinkedIn, 25 on Meta and 22 on Google (19 search, 3 display). Its longest running ad has been shown on Google for 5 months. 3 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Collaboration & productivity · superhuman.com
82distinct creatives
3channels
5 monthslongest run
3top-rated ads
Where Superhuman advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Superhuman's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 3 of Superhuman's ads made the top-rated tier.
GoogleDisplay image adLive for 49 daysOur score 6.1/10
Pattern: Familiar artifact, rewritten
MetaFlexible (several images)Our score 6/10
Ad headline
Superhuman Calendar
Pattern: Familiar artifact, rewritten
Superhuman LinkedIn ads
35 distinct creatives, run as 82 separate ads, 13 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Superhuman reruns it. These are the creatives it reruns most.
| Type | Superhuman | Collaboration & productivity advertisers |
|---|---|---|
| Message | 37% (13) | 8% |
| Video | 29% (10) | 15% |
| Document | 20% (7) | 6% |
| Single Image | 14% (5) | 68% |
| Type | Superhuman | Collaboration & productivity advertisers |
|---|---|---|
| No offer (brand) | 80% (28) | 82% |
| Demo | 11% (4) | 3% |
| Calculator or tool | 3% (1) | 1% |
| Report or guide | 3% (1) | 6% |
| Webinar or event | 3% (1) | 5% |
Running as 4 adsOur score 5.8/10
Single ImageAd headline
Quip is sunsetting. Docs is ready
Ad copy
The Quip clock is ticking. See why hundreds of teams have already made the switch and how easy it is to join them.
Watch on LinkedIn ↗Running as 4 adsOur score 4.6/10
VideoAd headline
Show me how to switch
Ad copy
Same base, same data, built for your whole team. See what your Airtable data looks like as a Docs table.
Running as 4 adsOur score 4.5/10
DocumentAd copy
Before you sign with an Al vendor, make sure they can answer these 20 questions.
Watch on LinkedIn ↗Running as 4 adsOur score 3.1/10
VideoAd headline
One connected system for how reps actually sell
Ad copy
Meet Grant, an AE at Superhuman.
Watch on LinkedIn ↗Running as 4 adsOur score 2.2/10
VideoAd headline
Your AI tools don't talk to each other
Ad copy
When the latest thinking is locked in separate tools, strategy and delivery drift apart.
Watch on LinkedIn ↗Running as 4 adsOur score 2.1/10
VideoAd headline
AI that works the way people do
Ad copy
Your team uses 5+ AI tools. They’re siloed and disconnected.
Running as 3 adsOur score 4.6/10
Document
Running as 3 adsOur score 3.6/10
DocumentAd copy
Learn how to evaluate AI vendors through a platform lens with our AI Platform checklist.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Superhuman Meta ads
25 distinct creatives, 0 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Superhuman | Collaboration & productivity advertisers |
|---|---|---|
| Video | 44% (11) | 23% |
| Flexible (several images) | 40% (10) | 56% |
| Single image | 16% (4) | 18% |
| Type | Superhuman | Collaboration & productivity advertisers |
|---|---|---|
| No offer (brand) | 88% (22) | 92% |
| Report or guide | 12% (3) | 4% |
Watch on Meta ↗Ran for 2 monthsOur score 3.9/10
VideoAd headline
Easy time doing hard things
Ad copy
Superhuman builds AI that helps you take on the work worth doing. Try it today.
Watch on Meta ↗Ran for 44 daysOur score 3.7/10
VideoAd copy
PLEASE DON’T BE LIKE THIS. Try @superhuman__hq ! We use it on our team DAILY to avoid busywork. It’s incredible what you can do when you don’t have so much to do.... Here’s my link to check it out: superhuman.com/corpnatalie #corporate #coworker #theoffice #SuperhumanPartner #ad
Watch on Meta ↗Ran for 43 daysOur score 3.8/10
VideoAd copy
This is the part of your job AI should replace with the help of @superhuman__hq , try it today with my link: superhuman.com/ray #ai #SuperhumanPartner #ad #tech
Watch on Meta ↗Ran for 43 daysOur score 3.2/10
VideoAd copy
psstt…have you heard about @superhuman__hq #office #coworkers #SuperhumanPartner #ad
Watch on Meta ↗Ran for 40 daysOur score 4.9/10
VideoAd headline
Don’t let busy hold you back
Ad copy
Give your workday a lift. Superhuman’s AI suite makes the hard parts of work lighter.
Ran for 40 daysOur score 4.6/10
Flexible (several images)Ad headline
See Superhuman Go for Education in Action
Ad copy
Built on Grammarly’s trusted foundation, Superhuman Go helps institutions move beyond fragmented AI experiments and toward an institution-wide AI strategy.
Ran for 25 daysOur score 5.2/10
Flexible (several images)Ad headline
New research on campus AI
Ad copy
AI adoption is accelerating across campus. Learn how leading institutions are shifting from experimentation to strategy.
Watch on Meta ↗Ran for 17 daysOur score 3.5/10
VideoAd headline
Highlight to understand
Ad copy
Superhuman Go explains the page, thread, or doc you’re already on.
See the best B2B Meta ads from every advertiser in the Meta ad library.
Superhuman Google ads
19 search ads and 3 display ads that ran for a month or more, 14 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Superhuman | Collaboration & productivity advertisers |
|---|---|---|
| Search text ad | 86% (19) | 95% |
| Display image ad | 14% (3) | 5% |
Superhuman search ads
Ran for 5 monthsOur score 3.6/10
Search text adRan for 5 monthsOur score 3.9/10
Search text adRan for 4 monthsOur score 4.9/10
Search text adRan for 4 monthsOur score 4.6/10
Search text adRan for 4 monthsOur score 4.2/10
Search text adRan for 4 monthsOur score 4.7/10
Search text adRan for 4 monthsOur score 4/10
Search text adRan for 4 monthsOur score 3.8/10
Search text adSuperhuman display ads
Ran for 49 daysOur score 6.2/10
Display image adRan for 49 daysOur score 6/10
Display image adRan for 49 daysOur score 2.4/10
Display image adSee the best B2B Google ads from every advertiser in the Google ad library.
Superhuman ads, answered
Where does Superhuman advertise?
In the public ad libraries we track, Superhuman runs ads on LinkedIn, Meta and Google, 82 distinct creatives in all, 35 on LinkedIn, 25 on Meta and 22 on Google (19 search, 3 display). Most of its creatives are on LinkedIn.
How many LinkedIn ads is Superhuman running?
35 distinct creatives, run as 82 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 4 ads.
How many Meta ads is Superhuman running?
25 distinct creatives in Meta’s Ad Library. Longest shown for 2 months.
How many Google ads is Superhuman running?
22 on Google (19 search, 3 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 5 months.
How can I see Superhuman's ads myself?
Search Superhuman by name in each platform’s own public library, LinkedIn’s Ad Library, Meta’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.
Every ad belongs to Superhuman. Understory is not affiliated with Superhuman. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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Or browse every B2B ad library.
Let's make ads like these for you
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.