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Similarweb ads

Similarweb has 102 distinct ad creatives in our B2B ad libraries, 65 on Meta, 23 on LinkedIn and 14 on Google (all search). Its longest running ad has been shown on Meta for 12 months. 3 of its ads scored 6 or higher out of 10 for B2B fit and craft.

Sales & marketing tech · similarweb.com

102distinct creatives
3channels
12 monthslongest run
3top-rated ads

Where Similarweb advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

ChannelCreativesMost used formatPublic signal
Meta65Video (69%)Longest shown for 12 months
LinkedIn23Single Image (61%)Its most rerun creative runs as 5 ads
Google14Search text ad (100%)Longest shown for 7 months

Similarweb's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 3 of Similarweb's ads made the top-rated tier.

Similarweb Meta ad:
MetaFlexible (several images)Our score 6.3/10

Pattern: Overheard message thread

Similarweb Meta ad: Similarweb
MetaCarouselOur score 6.3/10

Ad headline

Similarweb

Pattern: Physical metaphor, photographed

Similarweb LinkedIn ad:
LinkedInSingle Image AdOur score 6/10

Pattern: Editorial data page

Similarweb Meta ads

65 distinct creatives, 9 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.

Ad formats
TypeSimilarwebSales & marketing tech advertisers
Video69% (45)30%
Flexible (several images)29% (19)40%
Carousel2% (1)3%
Offers
TypeSimilarwebSales & marketing tech advertisers
No offer (brand)82% (53)80%
Free trial12% (8)5%
Report or guide5% (3)9%
Calculator or tool2% (1)1%
Similarweb Meta ad: Steal competitor strategies. 🤫 #marketingtips #digitalmarketingtips @similarwebinsights #similarwebpartnerWatch on Meta ↗
Ran for 12 monthsOur score 3.7/10
Video

Ad copy

Steal competitor strategies. 🤫 #marketingtips #digitalmarketingtips @similarwebinsights #similarwebpartner

Similarweb Meta ad: Flexible (several images)
Ran for 11 monthsOur score 3.9/10
Flexible (several images)
Similarweb Meta ad: SEO is changing. People are avoid search engine completely and they are using AI generative engines to get the answers they are looking for. Which is fine. But, how on earth are you going to track that?! Are you going to enter every possible prompt into AI?!? Noooo... Well, you dont have to... Ive been using @similarwebinsights AI Intellengence suite of tools. It's been brilliant way of figuring out how present my website is in AI engine but also my competitors as well! Plus, their suite of other competitor intelligence tools means I can tell the traffic my competitors are gettinWatch on Meta ↗
Ran for 10 monthsOur score 3.9/10
Video

Ad copy

SEO is changing. People are avoid search engine completely and they are using AI generative engines to get the answers they are looking for. Which is fine. But, how on earth are you going to track that?! Are you going to enter every possible prompt into AI?!? Noooo... Well, you dont have to... Ive been using @similarwebinsights AI Intellengence suite of tools. It's been brilliant way of figuring out how present my website is in AI engine but also my competitors as well! Plus, their suite of other competitor intelligence tools means I can tell the traffic my competitors are gettin

Similarweb Meta ad: Uncover what your competitors are really doing online. Their ads, SEO, marketing strategy, traffic, and more. Ideal for digital marketing, business owners, and entrepreneurs. #similarweb #digitalmarketing #marketingstrategy #seotips #powerfulwebsitesWatch on Meta ↗
Ran for 8 monthsOur score 3.4/10
Video

Ad copy

Uncover what your competitors are really doing online. Their ads, SEO, marketing strategy, traffic, and more. Ideal for digital marketing, business owners, and entrepreneurs. #similarweb #digitalmarketing #marketingstrategy #seotips #powerfulwebsites

Similarweb Meta ad: Flexible (several images)
Ran for 8 monthsOur score 3.9/10
Flexible (several images)
Similarweb Meta ad: This is the best tool to get your business on AI platforms like ChatGPT, Gemini, Claude, etc. 🚀 I used @Similarweb to see exactly how to understand my businesses AI traffic, web traffic, even how I stack up against competitors. Comment “similar” if you want access to this game changing tool. #similarweb #ai #aimarketing #businessgrowth #aeoWatch on Meta ↗
Ran for 7 monthsOur score 3.4/10
Video

Ad copy

This is the best tool to get your business on AI platforms like ChatGPT, Gemini, Claude, etc. 🚀 I used @Similarweb to see exactly how to understand my businesses AI traffic, web traffic, even how I stack up against competitors. Comment “similar” if you want access to this game changing tool. #similarweb #ai #aimarketing #businessgrowth #aeo

Similarweb Meta ad: Most people have no idea you can legally spy on any company’s marketing strategy… and it’s easier than you think. I used @similarwebinsights Similarweb to uncover where my competitors get their traffic and found 3 unexpected sources. 🤯 #digitalmarketingtips #seotips #marketingtips #SimilarwebWatch on Meta ↗
Ran for 6 monthsOur score 4.2/10
Video

Ad copy

Most people have no idea you can legally spy on any company’s marketing strategy… and it’s easier than you think. I used @similarwebinsights Similarweb to uncover where my competitors get their traffic and found 3 unexpected sources. 🤯 #digitalmarketingtips #seotips #marketingtips #Similarweb

Similarweb Meta ad: How to spy on your competitors (part 1) 🕵️‍♀️👀💡You can use SimilarWeb to gain valuable insights into your competitors’ website performance and online marketing strategies. 👉🏼 Analyse website traffic: You can see how much traffic your competitors’ websites are getting and where the traffic is coming from.👉🏼 Understand audience behaviour: You can gain insights into your competitors’ audience behaviour, such as the pages they visit, how long they stay on the website, and their bounce rate.👉🏼 Identify sources of traffic: You can see where your competitors’ traffic is coming from, such as organic sWatch on Meta ↗
Ran for 5 monthsOur score 3.4/10
Video

Ad copy

How to spy on your competitors (part 1) 🕵️‍♀️👀💡You can use SimilarWeb to gain valuable insights into your competitors’ website performance and online marketing strategies. 👉🏼 Analyse website traffic: You can see how much traffic your competitors’ websites are getting and where the traffic is coming from.👉🏼 Understand audience behaviour: You can gain insights into your competitors’ audience behaviour, such as the pages they visit, how long they stay on the website, and their bounce rate.👉🏼 Identify sources of traffic: You can see where your competitors’ traffic is coming from, such as organic s

See the best B2B Meta ads from every advertiser in the Meta ad library.

Similarweb LinkedIn ads

23 distinct creatives, run as 33 separate ads, 1 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Similarweb reruns it. These are the creatives it reruns most.

Ad formats
TypeSimilarwebSales & marketing tech advertisers
Single Image61% (14)63%
Video22% (5)18%
Document9% (2)5%
Event4% (1)0%
Message4% (1)11%
Offers
TypeSimilarwebSales & marketing tech advertisers
No offer (brand)78% (18)76%
Report or guide13% (3)8%
Webinar or event9% (2)6%
Similarweb LinkedIn ad: Simialr To Nothing You Have Seen Before
Running as 5 adsOur score 3.1/10
Single Image

Ad headline

Simialr To Nothing You Have Seen Before

Ad copy

What does it look like to build products powered by the scale of the internet?

Similarweb LinkedIn ad: Did you know the conversion rate for AI and search together is 23%? That’s 84% higher than AI alone.
Running as 3 adsOur score 5.9/10
Document

Ad copy

Did you know the conversion rate for AI and search together is 23%? That’s 84% higher than AI alone.

Similarweb LinkedIn ad: Generated with market data from Similarweb and Statista, this report is what you need to understand AI shopper behavior.
Running as 2 adsOur score 5/10
Document

Ad copy

Generated with market data from Similarweb and Statista, this report is what you need to understand AI shopper behavior.

Similarweb LinkedIn ad: Hledáme přes 200 technologicky nadaných kolegů do pražské pobočky
Running as 2 adsOur score 3/10
Single Image

Ad headline

Hledáme přes 200 technologicky nadaných kolegů do pražské pobočky

Ad copy

Pokud se zajímáte o inovaci dat, nastává vaše chvíle.

Similarweb LinkedIn ad: Walmart is quietly building the full AI shopping funnel.
Our score 6/10
Single Image

Ad copy

Walmart is quietly building the full AI shopping funnel.

Similarweb LinkedIn ad: Check out our most powerful competitive intelligence platform yet
Our score 5.9/10
Single Image

Ad headline

Check out our most powerful competitive intelligence platform yet

Ad copy

Web Intelligence 4.0 gives you real-time visibility into every corner of your market.

Similarweb LinkedIn ad: Get your perfect competitive intelligence stack
Our score 5.5/10
Single Image

Ad headline

Get your perfect competitive intelligence stack

Ad copy

Web Intelligence 4.0: made to flex, built to win. From ads to AI, our platform is now more customizable than ever.

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

Similarweb Google ads

14 search ads and 0 display ads that ran for a month or more, 4 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
TypeSimilarwebSales & marketing tech advertisers
Search text ad100% (14)95%

Similarweb search ads

Similarweb Google ad: Search text ad
Ran for 7 monthsOur score 3.8/10
Search text ad
Similarweb Google ad: Search text ad
Ran for 4 monthsOur score 4/10
Search text ad
Similarweb Google ad: Search text ad
Ran for 3 monthsOur score 3.9/10
Search text ad
Similarweb Google ad: Search text ad
Ran for 3 monthsOur score 3.9/10
Search text ad
Similarweb Google ad: Search text ad
Ran for 3 monthsOur score 4.2/10
Search text ad
Similarweb Google ad: Search text ad
Ran for 2 monthsOur score 3.7/10
Search text ad
Similarweb Google ad: Search text ad
Ran for 2 monthsOur score 3.7/10
Search text ad
Similarweb Google ad: Search text ad
Ran for 48 daysOur score 4.4/10
Search text ad

See the best B2B Google ads from every advertiser in the Google ad library.

Similarweb ads, answered

Where does Similarweb advertise?

In the public ad libraries we track, Similarweb runs ads on Meta, LinkedIn and Google, 102 distinct creatives in all, 65 on Meta, 23 on LinkedIn and 14 on Google (all search). Most of its creatives are on Meta.

How many Meta ads is Similarweb running?

65 distinct creatives in Meta’s Ad Library. Longest shown for 12 months.

How many LinkedIn ads is Similarweb running?

23 distinct creatives, run as 33 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 5 ads.

How many Google ads is Similarweb running?

14 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 7 months.

How can I see Similarweb's ads myself?

Search Similarweb by name in each platform’s own public library, Meta’s Ad Library, LinkedIn’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.

Every ad belongs to Similarweb. Understory is not affiliated with Similarweb. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

More Sales & marketing tech advertisers

Or browse every B2B ad library.

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