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SentinelOne has 81 distinct ad creatives in our B2B ad libraries, 50 on LinkedIn, 29 on Google (all search) and 2 on Meta. Its longest running ad has been shown on Google for 2 years. 21 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Security · sentinelone.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 21 of SentinelOne's ads made the top-rated tier, and these are the 9 highest scoring.
Ad headline
One AI policy layer for every LLM, copilot, and agent
Why it works
A hard number tied to a named enterprise customer, backed by a real product dashboard, answers 'does it work at my scale' in one glance.
What stands out
Real product UI and a co-branded named customer (Mettler-Toledo) with an oddly specific number, plus 'only visible to your organization' ABM framing.
Pattern: Named customer as hero
Ad headline
See every sanctioned and shadow AI tool in one view
Why it works
Naming the target account (Merck) in the headline next to a real shadow-AI dashboard makes it feel built for that one CISO, with the 'unsanctioned ones' line as the twist.
What stands out
Real product UI with plausible numbers plus the prospect's own logo and name; the 'only visible to your organization' note reads as personal, not mass.
Pattern: Named-account ABM card
Ad headline
See Merck's modeled AI security value, line by line
Pattern: Named customer as hero
Ad headline
Redact research IP and regulated data before it reaches an LLM
Pattern: Product UI with real numbers
Ad headline
See Optum's modeled AI security value, line by line
Pattern: Named-account ABM card
Ad headline
See Kaiser Permanente's modeled AI security value, line by line
Pattern: Named customer as hero
Ad headline
A global manufacturer automated detection and response across 30 countries
Pattern: Named customer as hero
Ad headline
See Edward Jones' modeled AI security value, line by line
Pattern: Named-account ABM card
Ad headline
See P&G's modeled AI security value, line by line
Pattern: Named customer as hero
50 distinct creatives, run as 150 separate ads, 1 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often SentinelOne reruns it. These are the creatives it reruns most.
| Type | SentinelOne | Security advertisers |
|---|---|---|
| Single Image | 92% (46) | 75% |
| Document | 4% (2) | 4% |
| Message | 2% (1) | 10% |
| Video | 2% (1) | 10% |
| Type | SentinelOne | Security advertisers |
|---|---|---|
| No offer (brand) | 86% (43) | 71% |
| Report or guide | 12% (6) | 11% |
| Webinar or event | 2% (1) | 7% |
Ad headline
One AI policy layer for every LLM, copilot, and agent
Ad headline
See every sanctioned and shadow AI tool in one view
Ad copy
Threat actors stole 5 years of data in 19 minutes, using a tool renamed to look like backup software.
Ad headline
See Merck's modeled AI security value, line by line
Ad headline
Inside the whitepaper: 301% ROI, 47% more efficient SOC teams
Ad copy
Every number in this whitepaper traces back to real customers IDC interviewed directly.
Ad headline
This Quarter’s Threat Intel | LIVE
Ad headline
The Security Operations Evaluation Guide
Ad copy
Attackers move at machine speed. Is your stack keeping up?
Ad headline
Named an Innovator in AI Security. Watch How We Got There.
Ad copy
An independent analyst just named SentinelOne an Innovator in AI security, the highest distinction in the report.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
29 search ads and 0 display ads that ran for a month or more, 19 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | SentinelOne | Security advertisers |
|---|---|---|
| Search text ad | 100% (29) | 88% |
See the best B2B Google ads from every advertiser in the Google ad library.
2 distinct creatives, 0 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
Ad headline
SentinelOne’s Cybersecurity Predictions 2023 | What’s Next?
Ad copy
🆕 2023 is almost here, and with it comes new challenges and opportunities in cybersecurity. Our experts at SentinelOne have put together their predictions for the year ahead. Check out our blog to see what's in store for 2023, and stay ahead of the game. https://www.sentinelone.com/blog/sentinelones-cybersecurity-predictions-2023-whats-next/ #cybersecurity #predictions2023
See the best B2B Meta ads from every advertiser in the Meta ad library.
In the public ad libraries we track, SentinelOne runs ads on LinkedIn, Google and Meta, 81 distinct creatives in all, 50 on LinkedIn, 29 on Google (all search) and 2 on Meta. Most of its creatives are on LinkedIn.
50 distinct creatives, run as 150 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 16 ads.
29 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 2 years.
2 distinct creatives in Meta’s Ad Library. Longest shown for 58 days.
Search SentinelOne by name in each platform’s own public library, LinkedIn’s Ad Library, Google’s Ads Transparency Center and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to SentinelOne. Understory is not affiliated with SentinelOne. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.
