
Ad headline
Take compliance off your plate
Why it works
A CEO-CTO Slack thread about renewal costs plays out the buying trigger and drops the brand as peer word of mouth.
Pattern: Overheard message thread
Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list
Scytale has 96 distinct ad creatives in our B2B ad libraries, 55 on LinkedIn, 23 on Google (all search) and 18 on Meta. Its longest running ad has been shown on Google for 2 years. 4 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Security · scytale.ai
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 4 of Scytale's ads made the top-rated tier.

Ad headline
Take compliance off your plate
Why it works
A CEO-CTO Slack thread about renewal costs plays out the buying trigger and drops the brand as peer word of mouth.
Pattern: Overheard message thread
Ad headline
Take compliance off your plate
Pattern: Overheard message thread
Ad headline
Make compliance the easiest part of your week
Pattern: Familiar artifact, rewritten
Ad headline
Need SOC 2? Let us take care of it
Pattern: Not-a-customer quote
55 distinct creatives, run as 150 separate ads, 2 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Scytale reruns it. These are the creatives it reruns most.
| Type | Scytale | Security advertisers |
|---|---|---|
| Single Image | 78% (43) | 75% |
| Video | 18% (10) | 10% |
| Message | 4% (2) | 10% |
| Type | Scytale | Security advertisers |
|---|---|---|
| No offer (brand) | 76% (42) | 71% |
| Calculator or tool | 16% (9) | 4% |
| Report or guide | 5% (3) | 11% |
| Demo | 2% (1) | 4% |
Ad headline
Save $2000 on SOC 2 if you sign by September 30th
Ad headline
Save $2000 on ISO 27001 if you sign by September 30th
Ad headline
Read our free ITGC benchmark report
Ad copy
Your access reviews are on time. Your change management is documented. And your ITGC controls are still failing.
Ad headline
Save $2000 on SOC 2 if you sign by September 30th
Ad copy
We have the platform and experts to get you SOC 2 fast.
Ad headline
Take compliance off your plate
Ad copy
Compliance shouldn't require multiple vendors.
Ad headline
Take compliance off your plate
Ad copy
Getting abandoned after onboarding isn't support.
Ad headline
Get SOC 2 sorted before prospects ask
Ad copy
Losing deals because of SOC 2?
Ad headline
Get ISO 27001 sorted before prospects ask
Ad copy
Losing deals because of ISO 27001?
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
23 search ads and 0 display ads that ran for a month or more, 17 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Scytale | Security advertisers |
|---|---|---|
| Search text ad | 100% (23) | 88% |
See the best B2B Google ads from every advertiser in the Google ad library.
18 distinct creatives, 1 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Scytale | Security advertisers |
|---|---|---|
| Single image | 56% (10) | 31% |
| Video | 39% (7) | 33% |
| Flexible (several images) | 6% (1) | 36% |
| Type | Scytale | Security advertisers |
|---|---|---|
| No offer (brand) | 67% (12) | 82% |
| Calculator or tool | 17% (3) | 5% |
| Report or guide | 17% (3) | 11% |

Ad copy
If you need ISO 27001 fast, outsource it to the experts. We have the software and experts to get you compliant, and keep you compliant. Making closing business that little bit easier.

Ad copy
Need to get compliant fast? With our platform and compliance experts managing everything from start to finish, you'll be audit-ready in no time.

Ad copy
Tools alone don't get you compliant. Scytale combines automation with dedicated compliance experts to guide you through the entire SOC 2 process and get you compliant 90% faster.
Watch on Meta ↗Ad copy
Prospect asking for ISO 27001? We have the software and experts to get you compliant fast, and keep you compliant. The best part? We do all the heavy lifting.

Ad copy
Stop losing deals because of compliance. Scytale's experts handle SOC 2 from A to Z, while you stay focused on closing. No guesswork, no 6-month detours.

Ad copy
Startups, if you want to close bigger deals, you need SOC 2. But it's hard to know where to start, how to do it, and find someone on your team to take it on as additional workload. If you need SOC 2 fast, outsource it to the experts. We have the software and experts to get you compliant, and keep you compliant. Making closing business that little bit easier.

Ad copy
No compliance = no deals. But getting SOC 2 shouldn't pause your roadmap. Scytale gets you compliant 90% faster with expert guidance and automation, so you can scale without the slowdown.
Watch on Meta ↗Ad copy
Missing a World Cup goal is frustrating. Missing a deal because you're not ISO 27001 ready is much worse. Need ISO 27001 but don't know where to start? That's where we come in. We have the software and experts to get you compliant. Just get in touch and leave the heavy lifting to us.
See the best B2B Meta ads from every advertiser in the Meta ad library.
In the public ad libraries we track, Scytale runs ads on LinkedIn, Google and Meta, 96 distinct creatives in all, 55 on LinkedIn, 23 on Google (all search) and 18 on Meta. Most of its creatives are on LinkedIn.
55 distinct creatives, run as 150 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 12 ads.
23 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 2 years.
18 distinct creatives in Meta’s Ad Library. Longest shown for 3 months.
Search Scytale by name in each platform’s own public library, LinkedIn’s Ad Library, Google’s Ads Transparency Center and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Scytale. Understory is not affiliated with Scytale. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.