Rippling ads

Rippling has 179 distinct ad creatives in our B2B ad libraries, 67 on Google (65 search, 2 display), 65 on LinkedIn and 47 on Meta. Its longest running ad has been shown on Google for 3 years. One of its ads scored 6 or higher out of 10 for B2B fit and craft.

HR & recruiting · rippling.com

179distinct creatives

3channels

3 yearslongest run

1top-rated ads

Where Rippling advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

Channel	Creatives	Most used format	Public signal
Google	67	Search text ad (97%)	Longest shown for 3 years
LinkedIn	65	Single Image (60%)	Its most rerun creative runs as 11 ads
Meta	47	Flexible (several images) (57%)	Longest shown for 7 months

Rippling's top-rated ad

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. One of Rippling's ads scored 6 or higher.

Rippling LinkedIn ad: Onboarding weltweit in 2 Minuten

LinkedInSingle Image AdRunning as 3 adsOur score 6/10

Ad headline

Onboarding weltweit in 2 Minuten

Pattern: Product UI with real numbers

Rippling Google ads

65 search ads and 2 display ads that ran for a month or more, 62 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
Type	Rippling	HR & recruiting advertisers
Search text ad	97% (65)	95%
Display image ad	3% (2)	5%

Rippling search ads

Ran for 35 monthsOur score 3.3/10

Search text ad

Ran for 34 monthsOur score 3.3/10

Search text ad

Ran for 29 monthsOur score 3.8/10

Search text ad

Ran for 27 monthsOur score 4.5/10

Search text ad

Ran for 21 monthsOur score 3.2/10

Search text ad

Ran for 20 monthsOur score 3.1/10

Search text ad

Ran for 19 monthsOur score 4/10

Search text ad

Ran for 18 monthsOur score 3.9/10

Search text ad

Rippling display ads

Ran for 14 monthsOur score 2.8/10

Display image ad

Ran for 13 monthsOur score 3.5/10

Display image ad

See the best B2B Google ads from every advertiser in the Google ad library.

Rippling LinkedIn ads

65 distinct creatives, run as 153 separate ads, 23 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Rippling reruns it. These are the creatives it reruns most.

Ad formats
Type	Rippling	HR & recruiting advertisers
Single Image	60% (39)	65%
Message	35% (23)	4%
Video	5% (3)	16%

Offers
Type	Rippling	HR & recruiting advertisers
No offer (brand)	58% (38)	84%
Gift card	20% (13)	2%
Report or guide	15% (10)	5%
Calculator or tool	3% (2)	1%
Demo	2% (1)	4%
Webinar or event	2% (1)	4%

LinkedIn message adKushal MCSponsored · RipplingHi {first name}, Can I ask you something? If %COMPANYNAME% wanted to hire someone in another country next month, would you already know how you’d employ them? Most teams I speak with are already stretched thin and don’t have the time to figure out another country’s employment laws just to make one hire. We’ve helped many companies get around that by handling global payroll and contractors in each country, so they can focus on finding the right person. If it’s relevant, I’d be happy to show you how it works.

Running as 11 ads

Message · from Kushal MC

Rippling LinkedIn ad: Globale Payroll. Ein System.

Running as 8 adsOur score 5.4/10

Single Image

Ad headline

Globale Payroll. Ein System.

Ad copy

Jedes Land hat eigene Steuern, eigene Abgaben und eine eigene Währung. Am Monatsende bleibt ein Stapel Tabellen.

Rippling LinkedIn ad: Guide: Payroll Migration Made Simple

Running as 8 adsOur score 4.9/10

Single Image

Ad headline

Guide: Payroll Migration Made Simple

Ad copy

Switching payroll providers can feel like a high-stakes project.

Rippling LinkedIn ad: Guide: Termination Scripts & Expert Guidance

Running as 7 adsOur score 5.1/10

Single Image

Ad headline

Guide: Termination Scripts & Expert Guidance

Ad copy

Termination conversations are never easy.

Running as 7 adsOur score 5/10

Single Image

Ad headline

Guide: Termination Scripts & Expert Guidance

Ad copy

Termination conversations are never easy.

Rippling LinkedIn ad: Webinar: Hidden Risks of Global Employment

Running as 6 adsOur score 5.2/10

Single Image

Ad headline

Webinar: Hidden Risks of Global Employment

Ad copy

A termination that takes two weeks here can require months of notice abroad.

LinkedIn message adWei Ling ChouSponsored · RipplingHi {first name}, I work with Singaporean companies that don’t want to limit their talent search to just Singapore. Is that something you’re thinking about as well? That’s usually where we come in. We help companies hire in other countries as their Employer of Record (EOR), so you don’t have to worry about local employment requirements. If you’d be interested in seeing how it works, I’d be happy to walk you through it. It’s about 20 minutes, and we’ll send you a $100 gift card afterward as a thank you.

Running as 6 ads

Message · from Wei Ling Chou

Rippling LinkedIn ad: Guide: 2026 New Hire Success Kit

Running as 5 adsOur score 5.1/10

Single Image

Ad headline

Guide: 2026 New Hire Success Kit

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

Rippling Meta ads

47 distinct creatives, 10 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.

Ad formats
Type	Rippling	HR & recruiting advertisers
Flexible (several images)	57% (27)	48%
Video	28% (13)	20%
Single image	11% (5)	27%
Carousel	4% (2)	5%

Offers
Type	Rippling	HR & recruiting advertisers
No offer (brand)	83% (39)	87%
Demo	6% (3)	7%
Gift card	4% (2)	0%
Report or guide	4% (2)	3%
Webinar or event	2% (1)	2%

Ran for 7 monthsOur score 3/10

Flexible (several images)

Ran for 6 monthsOur score 5.3/10

Carousel

Ad headline

Rippling

Ad copy

Make admin the easiest part of your job. Rippling’s all-in-one platform automates the busywork so you can get back to running your business. With Rippling, you can: ✅ Run error-free payroll in 90 seconds ✅ Eliminate manual data entry with a single system ✅ Automate compliance and reporting

Rippling Meta ad: Rippling: Payroll Without the Patchwork

Watch on Meta ↗

Ran for 6 monthsOur score 3.9/10

Video

Ad headline

Rippling: Payroll Without the Patchwork

Ad copy

Rippling replaces the patchwork of systems behind manual payroll. HR, payroll, taxes, and time and attendance work together — no re-entry, no errors.

Rippling Meta ad: Find Out If Rippling Is Right for You

Ran for 5 monthsOur score 3.5/10

Single image

Ad headline

Find Out If Rippling Is Right for You

Ad copy

Navigate global hiring like a pro. Rippling makes it easy to onboard, pay, and manage employees in 85+ countries. Book a demo today and get Apple AirPods 4.

Ran for 4 monthsOur score 4.2/10

Flexible (several images)

Ran for 4 monthsOur score 3.3/10

Flexible (several images)

Ran for 4 monthsOur score 5.3/10

Flexible (several images)

Rippling Meta ad: Redefining HR's Role At The Leadership Table

Ran for 4 monthsOur score 4.5/10

Single image

Ad headline

Redefining HR's Role At The Leadership Table

Ad copy

If you talk engagement, leaders tune out. If you talk revenue impact, they lean in. Learn how to connect people strategy to business results. 👉 Get the free playbook to help you claim your seat at the table.

See the best B2B Meta ads from every advertiser in the Meta ad library.

Rippling ads, answered

Where does Rippling advertise?

In the public ad libraries we track, Rippling runs ads on Google, LinkedIn and Meta, 179 distinct creatives in all, 67 on Google (65 search, 2 display), 65 on LinkedIn and 47 on Meta. Most of its creatives are on Google.

How many Google ads is Rippling running?

67 on Google (65 search, 2 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 3 years.

How many LinkedIn ads is Rippling running?

65 distinct creatives, run as 153 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 11 ads.

How many Meta ads is Rippling running?

47 distinct creatives in Meta’s Ad Library. Longest shown for 7 months.

How can I see Rippling's ads myself?

Search Rippling by name in each platform’s own public library, Google’s Ads Transparency Center, LinkedIn’s Ad Library and Meta’s Ad Library. Every ad on this page links to its entry there.

Every ad belongs to Rippling. Understory is not affiliated with Rippling. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

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