LinkedInSingle Image AdRunning as 2 adsOur score 6.5/10
Pattern: Editorial data page
Retool ads
Retool has 62 distinct ad creatives in our B2B ad libraries, 32 on Google (29 search, 3 display), 24 on LinkedIn, 3 on Meta and 3 on X. Its longest running ad has been shown on Meta for 3 months. 4 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Dev tools & infrastructure · retool.com
62distinct creatives
4channels
3 monthslongest run
4top-rated ads
Where Retool advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Retool's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 4 of Retool's ads made the top-rated tier.
LinkedInSingle Image AdOur score 6.1/10
Pattern: Typographic sting
LinkedInSingle Image AdOur score 6.1/10
Ad headline
Don't wait on eng, start building today
Pattern: Before and after split
GoogleSearch text adRan for 14 daysOur score 5.5/10
Pattern: Named customer as hero
Retool Google ads
29 search ads and 3 display ads that ran for a month or more, 0 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Retool | Dev tools & infrastructure advertisers |
|---|---|---|
| Search text ad | 91% (29) | 88% |
| Display image ad | 9% (3) | 12% |
Retool search ads
Ran for 2 monthsOur score 4.8/10
Search text adRan for 2 monthsOur score 4.1/10
Search text adRan for 2 monthsOur score 4.1/10
Search text adRan for 2 monthsOur score 3.8/10
Search text adRan for 2 monthsOur score 3.7/10
Search text adRan for 2 monthsOur score 2.7/10
Search text adRan for 2 monthsOur score 4.6/10
Search text adRan for 56 daysOur score 3.9/10
Search text adRetool display ads
Ran for 2 monthsOur score 3/10
Display image adRan for 36 daysOur score 3.8/10
Display image adRan for 33 daysOur score 2/10
Display image adSee the best B2B Google ads from every advertiser in the Google ad library.
Retool LinkedIn ads
24 distinct creatives, run as 200 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Retool reruns it. These are the creatives it reruns most.
| Type | Retool | Dev tools & infrastructure advertisers |
|---|---|---|
| Single Image | 83% (20) | 70% |
| Video | 13% (3) | 12% |
| Document | 4% (1) | 3% |
| Type | Retool | Dev tools & infrastructure advertisers |
|---|---|---|
| No offer (brand) | 88% (21) | 75% |
| Calculator or tool | 4% (1) | 1% |
| Demo | 4% (1) | 2% |
| Report or guide | 4% (1) | 9% |
Watch on LinkedIn ↗Running as 50 adsOur score 1.8/10
VideoAd headline
Building enterprise apps isn't child's play
Ad copy
AI made building apps easy. Getting them to production? That's the hard part.
Running as 23 adsOur score 5.1/10
Single ImageAd headline
Let your teams build freely, while you govern it all
Ad copy
Building apps got easy with AI. Getting them to production didn't.
Running as 20 adsOur score 4/10
Single ImageAd headline
Let your teams build freely, while you govern it all
Ad copy
Your teams are already building with AI.
Running as 14 adsOur score 4.1/10
Single ImageAd headline
AI made building easy. Retool makes it safe.
Ad copy
Your teams are already building with AI.
Running as 13 adsOur score 4.6/10
Single ImageAd headline
Everything you need to ask before procurement. Enterprise app development platform evaluation checklist
Ad copy
Most app development platforms won't build apps that make it to production.
Running as 13 adsOur score 4.5/10
Single ImageAd headline
Where vibe coding meets the enterprise
Ad copy
Enterprise apps need security, reliability, and governance. You know, the boring stuff. With Retool, you get it all.
Running as 12 adsOur score 5.2/10
Single ImageAd headline
Get your apps out of the sandbox
Ad copy
Most tools get you to a demo.
Running as 11 adsOur score 4.8/10
Single ImageAd headline
Inside The State of AI Governance in 2026
Ad copy
Enterprise vibe coding has arrived. We asked 307 CTOs, CIOs, and CISOs what scares them most about governing it.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Retool Meta ads
3 distinct creatives, 0 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
Ran for 3 monthsOur score 4.9/10
Single imageAd headline
Your AI needs unified data.
Ad copy
You know exactly what RAG, agents, and MCP servers need—unified data. But scattered sources mean your AI can't see the full picture you're building with.
Ran for 3 monthsOur score 4.3/10
Single imageAd headline
Build once, enable everyone.
Ad copy
Say goodbye to siloed data and hello to connected insights. Enable stakeholders to self-serve so your data team can focus on driving impact—not dashboards.
Ran for 3 monthsOur score 4.4/10
Single imageAd headline
Scattered data kills action.
Ad copy
Bring your data together and build apps that turn scattered info into powerful insights—and real action. Skip the basic dashboard and build something that actually moves the needle.
See the best B2B Meta ads from every advertiser in the Meta ad library.
Retool X ads
3 distinct creatives, seen 89 times in the EU, where X publishes reach. These are the most seen.
Our score 4.8/10
ImageAd headline
End JavaScript fatigue. Ship faster. Keep engineers happy.
Ad copy
Say goodbye to JavaScript fatigue. Keep your engineers happy and ship frontend features faster than ever.
Image
Ad headline
Empower every backend engineer to go full-stack—without the headache.
Our score 4.2/10
ImageAd headline
Boost your backend team’s frontend speed.
Ad copy
Backend teams: supercharge your frontend velocity without sacrificing roadmap speed. Build powerful UIs quickly and effectively.
See the best B2B X ads from every advertiser in the X ad library.
Retool ads, answered
Where does Retool advertise?
In the public ad libraries we track, Retool runs ads on Google, LinkedIn, Meta and X, 62 distinct creatives in all, 32 on Google (29 search, 3 display), 24 on LinkedIn, 3 on Meta and 3 on X. Most of its creatives are on Google.
How many Google ads is Retool running?
32 on Google (29 search, 3 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 2 months.
How many LinkedIn ads is Retool running?
24 distinct creatives, run as 200 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 50 ads.
How many Meta ads is Retool running?
3 distinct creatives in Meta’s Ad Library. Longest shown for 3 months.
How many X ads is Retool running?
3 distinct creatives in X’s ad repository. 89 impressions in the EU.
How can I see Retool's ads myself?
Search Retool by name in each platform’s own public library, Google’s Ads Transparency Center, LinkedIn’s Ad Library, Meta’s Ad Library and X’s ad repository. Every ad on this page links to its entry there.
Every ad belongs to Retool. Understory is not affiliated with Retool. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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Or browse every B2B ad library.
Let's make ads like these for you
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