LinkedInSingle Image AdRunning as 3 adsOur score 6.7/10
Pattern: Named customer as hero
Grafana Labs ads
Grafana Labs has 142 distinct ad creatives in our B2B ad libraries, 76 on Google (67 search, 9 display) and 66 on LinkedIn. Its longest running ad has been shown on Google for 4 years. 5 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Dev tools & infrastructure · grafana.com
142distinct creatives
2channels
4 yearslongest run
5top-rated ads
Where Grafana Labs advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Grafana Labs's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 5 of Grafana Labs's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
LinkedInSingle Image AdRunning as 3 adsOur score 6.1/10
LinkedInSingle Image AdRunning as 2 adsOur score 6.1/10
Pattern: Named customer as hero
LinkedInSingle Image AdOur score 6/10
Ad headline
Lunar-level observability powered by Grafana dashboards 🌙
LinkedInSingle Image AdOur score 5.9/10
Ad headline
Get the free 2026 Grafana Labs Observability Survey 👉
GoogleSearch text adRan for 9 monthsOur score 5.2/10
GoogleSearch text adRan for 10 monthsOur score 5/10
GoogleSearch text adRan for 8 monthsOur score 4.9/10
GoogleSearch text adRan for 51 monthsOur score 4.7/10
Grafana Labs Google ads
67 search ads and 9 display ads that ran for a month or more, 73 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Grafana Labs | Dev tools & infrastructure advertisers |
|---|---|---|
| Search text ad | 88% (67) | 88% |
| Display image ad | 12% (9) | 12% |
Grafana Labs search ads
Ran for 52 monthsOur score 3.6/10
Search text adRan for 51 monthsOur score 4.2/10
Search text adRan for 51 monthsOur score 4.7/10
Search text adRan for 51 monthsOur score 3/10
Search text adRan for 49 monthsOur score 1/10
Search text adRan for 48 monthsOur score 3.5/10
Search text adRan for 48 monthsOur score 3.9/10
Search text adRan for 47 monthsOur score 3.9/10
Search text adGrafana Labs display ads
Ran for 12 monthsOur score 4.5/10
Display image adRan for 12 monthsOur score 4.6/10
Display image adRan for 12 monthsOur score 4.3/10
Display image adRan for 12 monthsOur score 4.4/10
Display image adRan for 8 monthsOur score 4.4/10
Display image adRan for 7 monthsOur score 4.7/10
Display image adRan for 7 monthsOur score 4.2/10
Display image adRan for 7 monthsOur score 4.5/10
Display image adSee the best B2B Google ads from every advertiser in the Google ad library.
Grafana Labs LinkedIn ads
66 distinct creatives, run as 200 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Grafana Labs reruns it. These are the creatives it reruns most.
| Type | Grafana Labs | Dev tools & infrastructure advertisers |
|---|---|---|
| Single Image | 95% (63) | 70% |
| Video | 3% (2) | 12% |
| Carousel | 2% (1) | 1% |
| Type | Grafana Labs | Dev tools & infrastructure advertisers |
|---|---|---|
| No offer (brand) | 88% (58) | 75% |
| Report or guide | 6% (4) | 9% |
| Webinar or event | 5% (3) | 10% |
| Demo | 2% (1) | 2% |
Running as 20 adsOur score 5.8/10
Single ImageAd headline
Grafana Labs named a Leader again in the 2026 Gartner® Magic Quadrant™ for Observability Platforms
Running as 12 adsOur score 5/10
Single ImageAd headline
Grafana AI Week: agentic observability is here
Ad copy
ICYMI, Grafana AI week wrapped!
Running as 6 adsOur score 5.1/10
Single ImageAd copy
🫡 Your teams deserve #observability that helps you work smarter (not harder), solve faster, and spend better.
Running as 5 adsOur score 5.2/10
Single ImageAd copy
💰 Cloud cost optimization shouldn’t be a manual battle.
Running as 4 adsOur score 5.8/10
Single ImageAd headline
See how Uber uses AI to optimize performance at scale.
Running as 4 adsOur score 4/10
Single ImageAd headline
💡 Uncovered $1.74M in savings—just by migrating to Grafana Cloud
Ad copy
A $2B+ tech company migrated to Grafana Cloud and uncovered $1.
Running as 3 adsOur score 6.6/10
Single ImageRunning as 3 adsOur score 6.1/10
Single ImageAd copy
😁 Pleased to see another 5-star review from a healthcare IT leader on Gartner Peer Insights!
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Grafana Labs ads, answered
Where does Grafana Labs advertise?
In the public ad libraries we track, Grafana Labs runs ads on Google and LinkedIn, 142 distinct creatives in all, 76 on Google (67 search, 9 display) and 66 on LinkedIn. Most of its creatives are on Google.
How many Google ads is Grafana Labs running?
76 on Google (67 search, 9 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 4 years.
How many LinkedIn ads is Grafana Labs running?
66 distinct creatives, run as 200 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 20 ads.
How can I see Grafana Labs's ads myself?
Search Grafana Labs by name in each platform’s own public library, Google’s Ads Transparency Center and LinkedIn’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Grafana Labs. Understory is not affiliated with Grafana Labs. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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