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Contentful has 138 distinct ad creatives in our B2B ad libraries, 69 on Google (66 search, 3 display), 61 on Meta and 8 on LinkedIn. Its longest running ad has been shown on Google for 3 years. 2 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Dev tools & infrastructure · contentful.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 2 of Contentful's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
Ad headline
One website. A world of customers.
Why it works
Showing Costa Coffee's real site with a hand-drawn 'is proof' arrow and a '15 minutes' claim makes the case study tangible in the customer's colours.
What stands out
Real customer website and a hand-drawn arrow annotation. laptop mockup is standard.
Pattern: Named customer as hero
Ad headline
Try the personalization workflow built for full-stack marketers
Ad headline
Build better digital experiences from proven decisions
Ad headline
Risk-free, compliant content starts here.
Ad headline
Gatekeep consistency, not creativity.
66 search ads and 3 display ads that ran for a month or more, 64 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Contentful | Dev tools & infrastructure advertisers |
|---|---|---|
| Search text ad | 96% (66) | 88% |
| Display image ad | 4% (3) | 12% |
See the best B2B Google ads from every advertiser in the Google ad library.
61 distinct creatives, 20 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Contentful | Dev tools & infrastructure advertisers |
|---|---|---|
| Flexible (several images) | 61% (37) | 54% |
| Single image | 36% (22) | 30% |
| Carousel | 2% (1) | 2% |
| Video | 2% (1) | 14% |
| Type | Contentful | Dev tools & infrastructure advertisers |
|---|---|---|
| No offer (brand) | 95% (58) | 83% |
| Calculator or tool | 3% (2) | 1% |
| Report or guide | 2% (1) | 7% |
Ad headline
Dynamic content made blissfully simple
Ad copy
Turn content chaos into mindful marketing! Get the marketer's guide to creating digital experiences that convert.
See the best B2B Meta ads from every advertiser in the Meta ad library.
8 distinct creatives, run as 8 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Contentful reruns it. These are the creatives it reruns most.
| Type | Contentful | Dev tools & infrastructure advertisers |
|---|---|---|
| Single Image | 100% (8) | 70% |
Ad headline
One website. A world of customers.
Ad copy
Bring website content to new markets faster with AI-powered translation that marketers can manage themselves.
Ad headline
Risk-free, compliant content starts here.
Ad headline
Gatekeep consistency, not creativity.
Ad copy
Scale content confidently with roles, permissions, and brand guardrails that limit mistakes and keep teams.
Ad headline
Rebuilding content for every region stops here.
Ad copy
Keep your brand consistent while adapting web content and compliance for every market with Contentful
Ad headline
Turn translations into a task for marketers
Ad headline
Make sure your content architecture is AI-ready
Ad copy
AI agents need context to understand your content.
Ad headline
Prepare your content for a different kind of audience
Ad copy
Your website isn’t just for people anymore.
Ad headline
Create for people. Be ready for agents.
Ad copy
People and AI read content differently.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
In the public ad libraries we track, Contentful runs ads on Google, Meta and LinkedIn, 138 distinct creatives in all, 69 on Google (66 search, 3 display), 61 on Meta and 8 on LinkedIn. Most of its creatives are on Google.
69 on Google (66 search, 3 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 3 years.
61 distinct creatives in Meta’s Ad Library. Longest shown for 11 months.
8 distinct creatives, run as 8 separate ads in LinkedIn’s Ad Library. Each creative runs as one ad.
Search Contentful by name in each platform’s own public library, Google’s Ads Transparency Center, Meta’s Ad Library and LinkedIn’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Contentful. Understory is not affiliated with Contentful. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.
