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Klaviyo has 105 distinct ad creatives in our B2B ad libraries, 62 on LinkedIn, 29 on Meta and 14 on Google (11 search, 3 display). Its longest running ad has been shown on Google for 2 years. 13 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Sales & marketing tech · klaviyo.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 13 of Klaviyo's ads made the top-rated tier, and these are the 9 highest scoring.
Ad headline
Personalisation at scale. For real.
Why it works
The customer's own fashion campaign imagery plus a huge '84x ROI' turns a case study into a magazine page.
What stands out
Real brand campaign photography from the customer and a repeating vertical label strip. looks like fashion editorial.
Pattern: Named customer as hero
Ad headline
Personalisation at scale. For real.
Pattern: Named customer as hero
Ad headline
Potenziato da Klaviyo, la piattaforma pensata per il B2C.
Pattern: Named customer as hero
Ad headline
Dermalogica encontró lo que buscaba con Klaviyo.
Pattern: Named customer as hero
Ad headline
Free report: stop borrowing from your own revenue
Pattern: Report made physical
Ad headline
Reclaim your team’s time
Pattern: Named customer as hero
Ad headline
Les retailers français investissent davantage dans leur CRM en 2026
Pattern: Product UI with real numbers
Ad headline
A more a-peeling CRM has arrived
Pattern: Physical metaphor, photographed
Ad headline
Proven innovation to guide your growth
Pattern: Named customer as hero
62 distinct creatives, run as 148 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Klaviyo reruns it. These are the creatives it reruns most.
| Type | Klaviyo | Sales & marketing tech advertisers |
|---|---|---|
| Single Image | 81% (50) | 63% |
| Video | 11% (7) | 18% |
| Document | 8% (5) | 5% |
| Type | Klaviyo | Sales & marketing tech advertisers |
|---|---|---|
| No offer (brand) | 87% (54) | 76% |
| Report or guide | 13% (8) | 8% |
Ad headline
Le CRM B2C.
Ad copy
Klaviyo est le CRM B2C autonome qui comprend votre marque et vous aide au quotidien.
Ad headline
A more a-peeling CRM has arrived
Ad copy
Who Gives A Crap unified their customer data on Klaviyo and grew their email list 640% in 3 years. No more data chaos.
Ad headline
A more a-peeling CRM has arrived
Ad copy
"Moving to Klaviyo was like going from amateur to pro." — TileCloud co-founder, on landing 43x ROI.
Ad headline
Segmentation driving you bananas?
Ad copy
Bachcare swapped from broad blasts for Klaviyo's smart segmentation. Booking conversions jumped 20%.
Ad headline
Personalisation at scale. For real.
Ad copy
Lorna Jane moved from campaign-led to customer-led marketing.
Ad headline
Turn likes into leads
Ad copy
Klaviyo Social Marketing helps you turn social media followers into loyal subscribers and keep the conversation going.
Ad headline
New research: what your discount strategy is really costing you
Ad copy
Your best customers are waiting for your next sale. You trained them to.
Ad headline
One platform, six wine brands, 35x ROI
Ad copy
Casella Family Brands runs 60 automated flows across 6 wine labels, driving 35x ROI from Klaviyo in the last 12 months.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
29 distinct creatives, 6 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Klaviyo | Sales & marketing tech advertisers |
|---|---|---|
| Flexible (several images) | 69% (20) | 40% |
| Video | 21% (6) | 30% |
| Single image | 10% (3) | 27% |
Watch on Meta ↗Ad headline
Dermalogica gets results as powerful as their skincare.
Ad copy
From fragmented messaging to automated personalisation. See how Dermalogica built experiences customers love with Klaviyo.
Ad headline
Powered by Klaviyo-the CRM built for B2C brands.
Watch on Meta ↗Ad headline
Real time reports, always
Ad copy
Klaviyo refreshes audiences in real time. No delays. No confusion. Act fast, target right, and perform better.
Watch on Meta ↗Ad headline
Tired of slow growth?
Ad copy
Bring all your channels together with Klaviyo. Move faster, connect smarter, and keep growing.
Ad headline
Conversazioni WhatsApp che convertono
Ad copy
Coinvolgi i clienti e fai crescere il tuo brand globale con conversazioni WhatsApp personali e interattive a due vie.
See the best B2B Meta ads from every advertiser in the Meta ad library.
11 search ads and 3 display ads that ran for a month or more, 11 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Klaviyo | Sales & marketing tech advertisers |
|---|---|---|
| Search text ad | 79% (11) | 95% |
| Display image ad | 14% (2) | 5% |
| Video | 7% (1) | 0% |
See the best B2B Google ads from every advertiser in the Google ad library.
In the public ad libraries we track, Klaviyo runs ads on LinkedIn, Meta and Google, 105 distinct creatives in all, 62 on LinkedIn, 29 on Meta and 14 on Google (11 search, 3 display). Most of its creatives are on LinkedIn.
62 distinct creatives, run as 148 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 25 ads.
29 distinct creatives in Meta’s Ad Library. Longest shown for 5 months.
14 on Google (11 search, 3 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 2 years.
Search Klaviyo by name in each platform’s own public library, LinkedIn’s Ad Library, Meta’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.
Every ad belongs to Klaviyo. Understory is not affiliated with Klaviyo. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.
