Ad headline
Learn how to cut your candidate sourcing time
Pattern: Named customer as hero
Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list
JobAdder has 115 distinct ad creatives in our B2B ad libraries, 87 on LinkedIn and 28 on Meta. Its longest running ad has been shown on Meta for 12 months. 2 of its ads scored 6 or higher out of 10 for B2B fit and craft.
HR & recruiting · jobadder.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 2 of JobAdder's ads made the top-rated tier.
Ad headline
Learn how to cut your candidate sourcing time
Pattern: Named customer as hero
Ad headline
Watch our webinar on-demand
87 distinct creatives, run as 200 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often JobAdder reruns it. These are the creatives it reruns most.
| Type | JobAdder | HR & recruiting advertisers |
|---|---|---|
| Single Image | 57% (50) | 65% |
| Video | 28% (24) | 16% |
| Carousel | 11% (10) | 3% |
| Document | 3% (3) | 7% |
| Type | JobAdder | HR & recruiting advertisers |
|---|---|---|
| No offer (brand) | 63% (55) | 84% |
| Webinar or event | 18% (16) | 4% |
| Report or guide | 14% (12) | 5% |
| Demo | 5% (4) | 4% |

Ad copy
AI fills the diaries, humans win the deals. 63% of agencies already say AI helps win new business.
Ad headline
Add joy to the job of recruiting with JobAdder
Ad copy
JobAdder is the ATS and CRM that recruiters love to use.
Ad headline
Watch our webinar on-demand
Ad headline
Find your next hire from the talent you already know
Ad copy
Most in-house teams are sitting on talent, but only 5% of roles across ANZ are filled using existing databases.
Ad headline
Image
Ad copy
Recruiters: what would you do with 50% more time?
Ad headline
Stop guessing, start closing. Join our BDX Summit.
Ad copy
Only 4% of recruiters are happy with their business development strategy. Sound familiar?

Ad copy
It now takes 60 cold calls to land 1 meeting.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
28 distinct creatives, 3 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | JobAdder | HR & recruiting advertisers |
|---|---|---|
| Single image | 43% (12) | 27% |
| Flexible (several images) | 32% (9) | 48% |
| Video | 21% (6) | 20% |
| Carousel | 4% (1) | 5% |
| Type | JobAdder | HR & recruiting advertisers |
|---|---|---|
| No offer (brand) | 57% (16) | 87% |
| Webinar or event | 25% (7) | 2% |
| Report or guide | 14% (4) | 3% |
| Demo | 4% (1) | 7% |







Ad headline
Build a High-Yield 30-Day BD Sprint
Ad copy
Keep what works, ditch what doesn’t. Unlock Jessica Kimber’s full BDX session + her 30-Day BD Sprint playbook.
Ad headline
Old-School Recruitment BD is Broken
See the best B2B Meta ads from every advertiser in the Meta ad library.
In the public ad libraries we track, JobAdder runs ads on LinkedIn and Meta, 115 distinct creatives in all, 87 on LinkedIn and 28 on Meta. Most of its creatives are on LinkedIn.
87 distinct creatives, run as 200 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 7 ads.
28 distinct creatives in Meta’s Ad Library. Longest shown for 12 months.
Search JobAdder by name in each platform’s own public library, LinkedIn’s Ad Library and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to JobAdder. Understory is not affiliated with JobAdder. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.