Ad headline
See what the operators converting more tours are building.
Pattern: Typographic sting
Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list
HubSpot has 181 distinct ad creatives in our B2B ad libraries, 82 on LinkedIn, 57 on Meta and 42 on Google (40 search, 2 display). Its longest running ad has been shown on Google for 5 years. 8 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Sales & marketing tech · hubspot.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 8 of HubSpot's ads made the top-rated tier.
Ad headline
See what the operators converting more tours are building.
Pattern: Typographic sting
Ad headline
See what the top-converting senior living operators are doing.
Pattern: Typographic sting
Ad headline
Learn what leading firms built.
Pattern: Editorial data page
Ad headline
Find out what the front-office shift is unlocking.
Pattern: Typographic sting
Ad headline
Find out what the top operators built around AI chat
Pattern: Typographic sting
Ad headline
See what top-performing senior living operators are doing.
Pattern: Typographic sting
Ad headline
Find out what separates the firms getting real value.
Pattern: Typographic sting

Ad headline
Get Better AI Insights
Pattern: Product UI with real numbers
82 distinct creatives, run as 161 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often HubSpot reruns it. These are the creatives it reruns most.
| Type | HubSpot | Sales & marketing tech advertisers |
|---|---|---|
| Single Image | 88% (72) | 63% |
| Video | 12% (10) | 18% |
| Type | HubSpot | Sales & marketing tech advertisers |
|---|---|---|
| No offer (brand) | 82% (67) | 76% |
| Report or guide | 13% (11) | 8% |
| Webinar or event | 5% (4) | 6% |
Ad headline
GROW Europe 2026 · London · Register Today
Ad copy
2,000 senior leaders. 18 sessions. One day in London. GROW Europe has sold out two years running.
Ad headline
Enfin une IA qui connaît votre activité.
Ad copy
Une IA générique donne des résultats génériques.
Ad headline
Notes that write themselves.
Ad copy
Leave your next call with the context already in your CRM.
Ad headline
A CRM so smart, it updates itself.
Ad copy
Your CRM is only as useful as the data inside it.
Ad headline
GROW Europe 2026 · London · Register Today
Ad copy
Alison Hammond on making people feel seen, and why she never walks in with an agenda. For anyone who sells or presents.
Ad headline
Das Gespräch endet. Die Follow-up-E-Mail steht bereits.
Ad headline
CRM slowing you down?
Ad copy
Your CRM worked when things were simpler. As you grow, connecting marketing, sales and customer data gets more complex.
Ad headline
Get ready for your 9am at 8.56.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
57 distinct creatives, 24 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | HubSpot | Sales & marketing tech advertisers |
|---|---|---|
| Single image | 51% (29) | 27% |
| Flexible (several images) | 26% (15) | 40% |
| Video | 18% (10) | 30% |
| Carousel | 5% (3) | 3% |
| Type | HubSpot | Sales & marketing tech advertisers |
|---|---|---|
| No offer (brand) | 63% (36) | 80% |
| Report or guide | 26% (15) | 9% |
| Free trial | 5% (3) | 5% |
| Calculator or tool | 4% (2) | 1% |
| Webinar or event | 2% (1) | 4% |

Ad headline
Free eBook Download
Ad copy
Learn how to get followers, build your audience, set goals, and measure success.

Ad headline
Free Branding Guide
Ad copy
Define, launch, scale, and monitor your brand.

Ad headline
Social Media Content Calendar
Ad copy
Plan and bulk upload your social media posts with this free template.

Ad headline
CAPI for better ads
Ad copy
Learn to use Meta's Conversions API with HubSpot Form Data for better ad targeting, higher conversions, and optimal ad spend.

Ad headline
Better leads, less spend.
Ad copy
Target the right leads while spending less. Learn to sync HubSpot and Meta Ads using the Conversions API.

Ad headline
Target ads. Boost sales.
Ad copy
Quickly set up and enhance your Facebook & Instagram ad targeting with HubSpot and Meta's Conversions API. Learn how with our video.

Ad headline
Make your ads count
Ad copy
50 Facebook ads that really work and what you can learn from them.

Ad headline
Download for free
Ad copy
Learn how to get followers, boost engagement, and set goals for success.
See the best B2B Meta ads from every advertiser in the Meta ad library.
40 search ads and 2 display ads that ran for a month or more, 42 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | HubSpot | Sales & marketing tech advertisers |
|---|---|---|
| Search text ad | 95% (40) | 95% |
| Display image ad | 5% (2) | 5% |
See the best B2B Google ads from every advertiser in the Google ad library.
In the public ad libraries we track, HubSpot runs ads on LinkedIn, Meta and Google, 181 distinct creatives in all, 82 on LinkedIn, 57 on Meta and 42 on Google (40 search, 2 display). Most of its creatives are on LinkedIn.
82 distinct creatives, run as 161 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 12 ads.
57 distinct creatives in Meta’s Ad Library. Longest shown for 2 years.
42 on Google (40 search, 2 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 5 years.
Search HubSpot by name in each platform’s own public library, LinkedIn’s Ad Library, Meta’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.
Every ad belongs to HubSpot. Understory is not affiliated with HubSpot. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.