Ad headline
Create Your Own Certification Program on Skilljar
Pattern: Named customer as hero
Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list
Gainsight has 145 distinct ad creatives in our B2B ad libraries, 62 on LinkedIn, 60 on Google (59 search, 1 display) and 23 on Meta. Its longest running ad has been shown on Google for 5 years. One of its ads scored 6 or higher out of 10 for B2B fit and craft.
Sales & marketing tech · gainsight.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. One of Gainsight's ads scored 6 or higher.
62 distinct creatives, run as 200 separate ads, 2 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Gainsight reruns it. These are the creatives it reruns most.
| Type | Gainsight | Sales & marketing tech advertisers |
|---|---|---|
| Single Image | 76% (47) | 63% |
| Document | 11% (7) | 5% |
| Video | 8% (5) | 18% |
| Message | 3% (2) | 11% |
| Carousel | 2% (1) | 1% |
| Type | Gainsight | Sales & marketing tech advertisers |
|---|---|---|
| No offer (brand) | 71% (44) | 76% |
| Report or guide | 19% (12) | 8% |
| Webinar or event | 8% (5) | 6% |
| Calculator or tool | 2% (1) | 1% |
Ad headline
What Ticket Deflection Means and Why It Matters
Ad copy
A support queue takes twenty minutes. A good help article takes seconds.
Ad headline
3 Mindful Habits for CS Leaders
Ad copy
CS leaders are asked to cover more customers, prove revenue impact, and move faster with AI. Rarely with more support.
Ad headline
Evaluating The Top 13 Community Platforms
Ad copy
You already know community is infrastructure, not a nice to have.
Ad copy
Green health score. Responsive champion. And the deal still doesn't happen.
Ad headline
The number that changes the budget conversation
Ad copy
Community members are 2-3x more likely to renew. So why does community still feel like a hard sell internally?
Ad copy
Community isn't a nice-to-have. It's infrastructure.
Ad headline
The Foundation Your Training Program Runs On
Ad copy
Trained customers adopt faster, need less support, and renew more.
Ad headline
7 Must-Have Plays for Customer Education That Drives Growth
Ad copy
Your customer education program is still judged like an onboarding program. Your execs expect it to drive growth.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
59 search ads and 1 display ad that ran for a month or more, 58 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Gainsight | Sales & marketing tech advertisers |
|---|---|---|
| Search text ad | 98% (59) | 95% |
| Display image ad | 2% (1) | 5% |
See the best B2B Google ads from every advertiser in the Google ad library.
23 distinct creatives, 0 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Gainsight | Sales & marketing tech advertisers |
|---|---|---|
| Single image | 70% (16) | 27% |
| Video | 30% (7) | 30% |
| Type | Gainsight | Sales & marketing tech advertisers |
|---|---|---|
| No offer (brand) | 57% (13) | 80% |
| Report or guide | 35% (8) | 9% |
| Webinar or event | 9% (2) | 4% |

Ad headline
Are you ready to revolutionize your approach to customer success?
Ad copy
Your customers deserve a world-class education experience to match your world-class products. 🎓 Adoption doesn't happen at sign-up. It happens when customers truly understand what they bought — and keep coming back because it works. Skilljar by Gainsight gives your team the infrastructure to build a Customer Academy that drives real retention. Learn more ⬇️

Ad headline
Are you ready to revolutionize your approach to customer success?
Ad copy
Manual work. Buried risk signals. Renewals that slip through the cracks. 😓 For enterprise customer success teams, the cost of an inefficient system and AI tools is very real. Now is the time to automate the work, catch churn early, and protect what matters most – Your customers. Explore your CS roadmap today →

Ad headline
Unlock the Power of AI for Customer Success
Ad copy
Datadog catches infrastructure issues before they become outages. ⚡ What if your CS team had the same early warning system for customer churn? Health score dropping. Sentiment low. Engagement fading. Gainsight flags it — before it's too late to act. See how ⬇️

Ad headline
Your Ultimate CS Resource Hub
Ad copy
Your AI is only as good as the data it touches. 💡 If your CS AI tools aren't connected to live customer health signals, you're still reacting — just faster. Gainsight connects the dots so your team can get ahead of renewals, not chase them. We made a resource hub just for you. Check it out →

Ad headline
Are you ready to revolutionize your approach to customer success?
Ad copy
What if your CS team always knew exactly which customers needed attention — before it was too late? 🎯 With live health scores and proactive churn signals replacing the guesswork — your CSMs focus on the right accounts at the right time. Explore what’s possible for your team today →

Ad headline
Are you ready to revolutionize your approach to customer success?
Ad copy
Build vs. buy? The best global teams do both. 🏗️ Own your strategy. Own your content. Own your customer relationship. Let Skilljar by Gainsight power the infrastructure underneath it all. The CE Pro Playbook for Scale shows Google teams how to move faster without sacrificing control. Explore what scale looks like ⬇️

Ad headline
Unlock the Power of AI for Customer Success
Ad copy
You built a platform that catches infrastructure problems before they become outages. 🔍 Now imagine applying that same logic to customer retention. Gainsight unifies it all so Datadog can build a renewal engine that holds. Learn more ⬇️

Ad headline
Are you ready to revolutionize your approach to customer success?
Ad copy
Real numbers. Real results. Real impact. 🔥 For enterprise customer success teams, there’s a better way to automate daily workflows, proactively surface risk signals Explore your CS possibilities today →
See the best B2B Meta ads from every advertiser in the Meta ad library.
In the public ad libraries we track, Gainsight runs ads on LinkedIn, Google and Meta, 145 distinct creatives in all, 62 on LinkedIn, 60 on Google (59 search, 1 display) and 23 on Meta. Most of its creatives are on LinkedIn.
62 distinct creatives, run as 200 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 18 ads.
60 on Google (59 search, 1 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 5 years.
23 distinct creatives in Meta’s Ad Library. Longest shown for 2 months.
Search Gainsight by name in each platform’s own public library, LinkedIn’s Ad Library, Google’s Ads Transparency Center and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Gainsight. Understory is not affiliated with Gainsight. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.