Figma ads

Figma has 112 distinct ad creatives in our B2B ad libraries, 36 on Meta, 34 on Google (all search), 26 on LinkedIn and 16 on X. Its longest running ad has been shown on Google for 17 months. 2 of its ads scored 6 or higher out of 10 for B2B fit and craft.

Collaboration & productivity · figma.com

112distinct creatives

4channels

17 monthslongest run

2top-rated ads

Where Figma advertises

Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.

Channel	Creatives	Most used format	Public signal
Meta	36	Flexible (several images) (42%)	Longest shown for 7 months
Google	34	Search text ad (100%)	Longest shown for 17 months
LinkedIn	26	Single Image (73%)	Its most rerun creative runs as 55 ads
X	16	Video (75%)	14,045,932 impressions in the EU

Figma's best ads across every channel

Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 2 of Figma's ads made the top-rated tier.

LinkedInSingle Image AdRunning as 8 adsOur score 6.6/10

Ad headline

Descarga el estudio👇

Pattern: Hand-made illustration twist

LinkedInSingle Image AdRunning as 4 adsOur score 6.2/10

Ad headline

Descarga el estudio👇

Pattern: Hand-made illustration twist

Figma Meta ads

36 distinct creatives, 14 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.

Ad formats
Type	Figma	Collaboration & productivity advertisers
Flexible (several images)	42% (15)	56%
Video	36% (13)	23%
Single image	22% (8)	18%

Offers
Type	Figma	Collaboration & productivity advertisers
No offer (brand)	94% (34)	92%
Report or guide	3% (1)	4%
Free trial	3% (1)	2%

Ran for 7 monthsOur score 5/10

Flexible (several images)

Figma Meta ad: Design at the speed of thought. Try Figma AI for free.

Watch on Meta ↗

Ran for 7 monthsOur score 3.3/10

Video

Ad headline

Design at the speed of thought. Try Figma AI for free.

Ad copy

Take the shortest path from thought to finished thing. Bring your ideas to life with Figma AI.

Ran for 7 monthsOur score 5.3/10

Single image

Ad headline

Try Figma Make today

Ad copy

Imagine an AI-powered design tool that can pull from your design system so everything looks just right. Yep, it’s here.

Ran for 7 monthsOur score 5/10

Flexible (several images)

Ran for 7 monthsOur score 4.9/10

Flexible (several images)

Figma Meta ad: Skip starting from scratch. Start with a prompt in Figma Make.

Ran for 7 monthsOur score 3.9/10

Single image

Ad headline

Skip starting from scratch. Start with a prompt in Figma Make.

Ad copy

Need a quick proof of concept? We’ve got you.

Ran for 7 monthsOur score 3.9/10

Flexible (several images)

Ran for 7 monthsOur score 3.8/10

Flexible (several images)

See the best B2B Meta ads from every advertiser in the Meta ad library.

Figma Google ads

34 search ads and 0 display ads that ran for a month or more, 22 of them for three months or more. Below are the ones Google has shown longest, search and display apart.

Ad formats
Type	Figma	Collaboration & productivity advertisers
Search text ad	100% (34)	95%

Figma search ads

Ran for 17 monthsOur score 3.4/10

Search text ad

Ran for 15 monthsOur score 4.2/10

Search text ad

Ran for 15 monthsOur score 3.9/10

Search text ad

Ran for 14 monthsOur score 3.6/10

Search text ad

Ran for 13 monthsOur score 4/10

Search text ad

Ran for 9 monthsOur score 4.1/10

Search text ad

Ran for 8 monthsOur score 4/10

Search text ad

Ran for 8 monthsOur score 3.7/10

Search text ad

See the best B2B Google ads from every advertiser in the Google ad library.

Figma LinkedIn ads

26 distinct creatives, run as 196 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Figma reruns it. These are the creatives it reruns most.

Ad formats
Type	Figma	Collaboration & productivity advertisers
Single Image	73% (19)	68%
Video	27% (7)	15%

Offers
Type	Figma	Collaboration & productivity advertisers
No offer (brand)	77% (20)	82%
Report or guide	12% (3)	6%
Webinar or event	12% (3)	5%

Figma LinkedIn ad: A guide to building an AI-native org

Running as 55 adsOur score 4.7/10

Single Image

Ad headline

A guide to building an AI-native org

Ad copy

If AI is creating more friction than value, it’s probably an adoption problem.

Running as 51 adsOur score 5.5/10

Single Image

Ad headline

A guide to building an AI-native org

Ad copy

How teams at Altassian, Rocket, Adyen, and more are building fluency and changing how AI fits into day-to-day work.

Running as 37 adsOur score 5.8/10

Single Image

Ad headline

A guide to building an AI-native org

Ad copy

Organizations are pushing to become AI-native, but what does that actually mean?

Running as 8 adsOur score 6.6/10

Single Image

Ad headline

Descarga el estudio👇

Running as 6 adsOur score 5.9/10

Single Image

Ad headline

Baixe o estudo👇

Ad copy

Da ideia ao protótipo em muito menos tempo. Descubra como designers estão fazendo mais com o Figma Make.

Running as 4 adsOur score 6.2/10

Single Image

Ad headline

Descarga el estudio👇

Ad copy

Realizamos un estudio sobre cómo los equipos ahorran tiempo con Figma Make. Esto fue lo que descubrimos.

Running as 4 adsOur score 5.5/10

Single Image

Ad headline

Baixe o estudo👇

Ad copy

Descobrimos uma forma de os PMs realizarem tarefas de design 23% mais rápido.

Figma LinkedIn ad: Build by Design: New Workflows for New Ways of Building | Figma Blog

Running as 4 adsOur score 5.4/10

Single Image

Ad headline

Build by Design: New Workflows for New Ways of Building | Figma Blog

Ad copy

Figma just announced a bunch of killer features at our Config event in India.

See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.

Figma X ads

16 distinct creatives, seen 14,045,932 times in the EU, where X publishes reach. These are the most seen.

Ad formats
Type	Figma	Collaboration & productivity advertisers
Video	75% (12)	75%
Image	19% (3)	19%
GIF	6% (1)	6%

Figma X ad: Made in Figma (2025) Like this ❤️ we designed it for you

Watch on X ↗

Seen 3.4M timesOur score 3.1/10

Video

Ad copy

Made in Figma (2025) Like this ❤️ we designed it for you

Figma X ad: Like a post with ‘Made in Figma’ You’ll get a surprise

Seen 3.0M timesOur score 1.9/10

GIF

Ad copy

Like a post with ‘Made in Figma’ You’ll get a surprise

Seen 2.6M timesOur score 3.9/10

Image

Ad headline

Figma Make

Ad copy

Prompt your ideas to life with Figma Make. No more explaining your vision in a doc. Pitch your idea with an AI-prompted proof of concept.

Watch on X ↗

Seen 2.5M timesOur score 4/10

Video

Ad headline

Take the quiz

Ad copy

Want a chance to reunite with your FigPal? Just answer some questions about what was made in Figma this year and you may get a surprise

Watch on X ↗

Seen 1.7M timesOur score 2.6/10

Video

Ad headline

Figma Make

Ad copy

Turn ideas into reality with Figma Make - generate and build faster, in one creative space.

Figma X ad: San Francisco → New York → Paris → Singapore → Tokyo Make things with friends across the world. Where should we go to next?

Watch on X ↗

Seen 350K timesOur score 3.7/10

Video

Ad copy

San Francisco → New York → Paris → Singapore → Tokyo Make things with friends across the world. Where should we go to next?

Watch on X ↗

Seen 250K times

Video

Ad headline

Release Notes, EP-006

Ad copy

Release Notes, EP-006 → Recent launches → Config ticket giveaway → Q&A with Figma’s Chief Product Officer FEB 25, 9AM PT | 12PM ET

Don’t let your loved ones be the last to know about Figma DrawWatch on X ↗

Seen 117K times

Video

See the best B2B X ads from every advertiser in the X ad library.

Figma ads, answered

Where does Figma advertise?

In the public ad libraries we track, Figma runs ads on Meta, Google, LinkedIn and X, 112 distinct creatives in all, 36 on Meta, 34 on Google (all search), 26 on LinkedIn and 16 on X. Most of its creatives are on Meta.

How many Meta ads is Figma running?

36 distinct creatives in Meta’s Ad Library. Longest shown for 7 months.

How many Google ads is Figma running?

34 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 17 months.

How many LinkedIn ads is Figma running?

26 distinct creatives, run as 196 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 55 ads.

How many X ads is Figma running?

16 distinct creatives in X’s ad repository. 14,045,932 impressions in the EU.

How can I see Figma's ads myself?

Search Figma by name in each platform’s own public library, Meta’s Ad Library, Google’s Ads Transparency Center, LinkedIn’s Ad Library and X’s ad repository. Every ad on this page links to its entry there.

Every ad belongs to Figma. Understory is not affiliated with Figma. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.

More Collaboration & productivity advertisers

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