LinkedInDocument AdRunning as 10 adsOur score 6.1/10
Pattern: Report made physical
Cloudflare ads
Cloudflare has 82 distinct ad creatives in our B2B ad libraries, 43 on Google (all search), 31 on LinkedIn and 8 on Meta. Its longest running ad has been shown on Google for 4 years. One of its ads scored 6 or higher out of 10 for B2B fit and craft.
Security · cloudflare.com
82distinct creatives
3channels
4 yearslongest run
1top-rated ads
Where Cloudflare advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Cloudflare's top-rated ad
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. One of Cloudflare's ads scored 6 or higher.
Cloudflare Google ads
43 search ads and 0 display ads that ran for a month or more, 17 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Cloudflare | Security advertisers |
|---|---|---|
| Search text ad | 100% (43) | 88% |
Cloudflare search ads
Ran for 44 monthsOur score 3.7/10
Search text adRan for 36 monthsOur score 3.9/10
Search text adRan for 14 monthsOur score 4.1/10
Search text adRan for 13 monthsOur score 4.4/10
Search text adRan for 13 monthsOur score 4.1/10
Search text adRan for 13 monthsOur score 3.6/10
Search text adRan for 11 monthsOur score 4.5/10
Search text adRan for 6 monthsOur score 3.7/10
Search text adSee the best B2B Google ads from every advertiser in the Google ad library.
Cloudflare LinkedIn ads
31 distinct creatives, run as 200 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Cloudflare reruns it. These are the creatives it reruns most.
| Type | Cloudflare | Security advertisers |
|---|---|---|
| Document | 48% (15) | 4% |
| Single Image | 35% (11) | 75% |
| Carousel | 13% (4) | 1% |
| Video | 3% (1) | 10% |
| Type | Cloudflare | Security advertisers |
|---|---|---|
| No offer (brand) | 74% (23) | 71% |
| Report or guide | 23% (7) | 11% |
| Demo | 3% (1) | 4% |
Running as 20 adsOur score 4.5/10
DocumentAd copy
Shadow AI and unsecured agents put data at risk.
Running as 12 adsOur score 4.8/10
DocumentAd copy
Hybrid work has outgrown VPNs and MPLS.
Running as 11 adsOur score 5.2/10
DocumentAd copy
AI, autonomous systems, and ageing tech debt are quietly rewriting your risk profile.
Running as 11 adsOur score 4.6/10
DocumentAd copy
Everyone says go SASE. Almost no one says how.
Running as 10 adsOur score 6.1/10
DocumentAd copy
From AI-automated attacks to MFA bypass and a record 31.
Running as 10 adsOur score 5.9/10
Single ImageAd headline
2026 APAC App Innovation Report
Ad copy
We surveyed 700+ APAC leaders.
Running as 10 adsOur score 5.2/10
Single ImageAd headline
5 Critical Considerations for DDoS Defence
Ad copy
DDoS attacks are bigger and stealthier than ever, with spikes nearing 6 Tbps.
Running as 10 adsOur score 4.7/10
Single ImageAd headline
5 Keys to Modernising Apps for What's Next
Ad copy
95% of IT leaders know app modernisation matters, but few know where to begin.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Cloudflare Meta ads
8 distinct creatives, 0 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Cloudflare | Security advertisers |
|---|---|---|
| Single image | 100% (8) | 31% |
| Type | Cloudflare | Security advertisers |
|---|---|---|
| No offer (brand) | 63% (5) | 82% |
| Report or guide | 38% (3) | 11% |
Ran for 2 monthsOur score 4.7/10
Single imageAd headline
The 2025 Cloudflare Signals Report: Resilience at Scale is here
Ad copy
See how to protect your AI ecosystem and build the enterprise-wide resilience needed to proactively defend your entire organization.
Ran for 2 monthsOur score 5.2/10
Single imageAd headline
The path to VPN replacement: Modernize secure remote access now
Ad copy
You could transition from risky VPNs to ZTNA faster than you think. Learn why and how to modernize secure remote access now.
Ran for 51 daysOur score 4.6/10
Single imageAd headline
Modernizing security for the AI era: A new playbook
Ad copy
Is your security architecture ready for the AI era? If you're still relying on a patchwork of point solutions, it’s time for a new playbook.
Ran for 51 daysOur score 4.5/10
Single imageAd headline
Accelerate AI Adoption confidently.
Ad copy
Manage AI risks without stifling innovation. Download Cloudflare's position paper on AI Security.
Ran for 17 daysOur score 4.8/10
Single imageAd headline
Free eBook: Coffee Shop Networking
Ad copy
Use SASE to make it as simple as a coffee shop's Wi-Fi. Our whitepaper outlines the 4 principles of "coffee shop networking" to reduce TCO and hardware sprawl.
Ran for 17 daysOur score 4.7/10
Single imageAd headline
Replace Your VPN with Zero Trust
Ad copy
Legacy VPNs weren't built for a hybrid world. 📉 They’re slow, vulnerable, and a headache for IT. Discover a faster, more secure way to connect.
Ran for 16 daysOur score 4.5/10
Single imageAd headline
IT stack complexity: Common causes and how to overcome them
Ad copy
Learn about a new type of cloud platform whose security and connectivity services work together seamlessly at global scale.
Our score 4/10
Single imageAd headline
Rethink Your Network Strategy for the Hybrid Workforce
Ad copy
Gartner® explains how modern enterprises are evolving their networks to meet hybrid work demands.
See the best B2B Meta ads from every advertiser in the Meta ad library.
Cloudflare ads, answered
Where does Cloudflare advertise?
In the public ad libraries we track, Cloudflare runs ads on Google, LinkedIn and Meta, 82 distinct creatives in all, 43 on Google (all search), 31 on LinkedIn and 8 on Meta. Most of its creatives are on Google.
How many Google ads is Cloudflare running?
43 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 4 years.
How many LinkedIn ads is Cloudflare running?
31 distinct creatives, run as 200 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 20 ads.
How many Meta ads is Cloudflare running?
8 distinct creatives in Meta’s Ad Library. Longest shown for 2 months.
How can I see Cloudflare's ads myself?
Search Cloudflare by name in each platform’s own public library, Google’s Ads Transparency Center, LinkedIn’s Ad Library and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Cloudflare. Understory is not affiliated with Cloudflare. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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