LinkedInSingle Image AdOur score 7.1/10
Ad headline
50% more deal flow. Built for PE.
Pattern: Named customer as hero
Carta ads
Carta has 154 distinct ad creatives in our B2B ad libraries, 87 on Google (85 search, 2 display), 66 on LinkedIn and 1 on Meta. Its longest running ad has been shown on Google for 3 years. 8 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Sales & marketing tech · carta.com
154distinct creatives
3channels
3 yearslongest run
8top-rated ads
Where Carta advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Carta's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 8 of Carta's ads made the top-rated tier.
LinkedInSingle Image AdOur score 6.7/10
Ad headline
Discover how QED manages 100+ LPs on Carta
Pattern: Named customer as hero
LinkedInSingle Image AdOur score 6.6/10
Ad headline
Discover how QED scaled to 100+ LPs without adding headcount
Pattern: Named customer as hero
LinkedInSingle Image AdOur score 6.5/10
Ad headline
Disover how one CFO manages four funds and four SPVs
Pattern: Named customer as hero
LinkedInSingle Image AdOur score 6.5/10
Ad headline
How Mayfair increased deal flow by 50%
Pattern: Named customer as hero
LinkedInDocument AdRunning as 3 adsOur score 6.2/10
Pattern: Editorial data page
GoogleSearch text adLive for 36 daysOur score 5.5/10
GoogleSearch text adLive for 36 daysOur score 5.4/10
Carta Google ads
85 search ads and 2 display ads that ran for a month or more, 66 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Carta | Sales & marketing tech advertisers |
|---|---|---|
| Search text ad | 98% (85) | 95% |
| Display image ad | 2% (2) | 5% |
Carta search ads
Ran for 36 monthsOur score 4.9/10
Search text adRan for 29 monthsOur score 3.6/10
Search text adRan for 22 monthsOur score 2.6/10
Search text adRan for 13 monthsOur score 4.2/10
Search text adRan for 13 monthsOur score 3.5/10
Search text adRan for 13 monthsOur score 5/10
Search text adRan for 12 monthsOur score 4/10
Search text adRan for 12 monthsOur score 3.3/10
Search text adCarta display ads
Ran for 4 monthsOur score 4.6/10
Display image adRan for 55 daysOur score 5.7/10
Display image adSee the best B2B Google ads from every advertiser in the Google ad library.
Carta LinkedIn ads
66 distinct creatives, run as 160 separate ads, 1 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Carta reruns it. These are the creatives it reruns most.
| Type | Carta | Sales & marketing tech advertisers |
|---|---|---|
| Single Image | 38% (25) | 63% |
| Document | 36% (24) | 5% |
| Video | 14% (9) | 18% |
| Carousel | 9% (6) | 1% |
| Message | 2% (1) | 11% |
| Text | 2% (1) | 0% |
| Type | Carta | Sales & marketing tech advertisers |
|---|---|---|
| No offer (brand) | 74% (49) | 76% |
| Report or guide | 17% (11) | 8% |
| Calculator or tool | 8% (5) | 1% |
| Free trial | 2% (1) | 0% |
Running as 9 adsOur score 3/10
Document
Running as 8 adsOur score 4.9/10
Single ImageAd headline
High-volume legal and compliance, automated
Running as 8 adsOur score 4.3/10
DocumentAd copy
Run your next comp review on regional data.
Running as 8 adsOur score 3.9/10
Single ImageAd headline
Close the year with equity in order
Ad copy
Year-end is when audit prep, investor updates and equity grants arrive together.
Running as 6 adsOur score 5.9/10
DocumentAd copy
Download the full report on how equity and 401(k) plans work together, and where most early-stage startups fall short.
Running as 6 adsOur score 5.9/10
Document
Running as 6 adsOur score 5.1/10
Single ImageAd headline
70% of vested option grants are never exercised. Here's what changes the odds.
Ad copy
New research shows employees with a 401(k) plan are more likely to exercise their options.
Running as 4 adsOur score 5.1/10
Single ImageAd headline
Watch AI Fundamentals for Private Funds
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Carta Meta ads
1 distinct creatives, 0 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
Our score 4.4/10
CarouselAd headline
Gender Equity Gap Study & Analysis
Ad copy
34% of employees at venture-backed companies are women, but they hold only 20% of the equity value. Here's how we fix this: tablestakes.com/study/
See the best B2B Meta ads from every advertiser in the Meta ad library.
Carta ads, answered
Where does Carta advertise?
In the public ad libraries we track, Carta runs ads on Google, LinkedIn and Meta, 154 distinct creatives in all, 87 on Google (85 search, 2 display), 66 on LinkedIn and 1 on Meta. Most of its creatives are on Google.
How many Google ads is Carta running?
87 on Google (85 search, 2 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 3 years.
How many LinkedIn ads is Carta running?
66 distinct creatives, run as 160 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 9 ads.
How many Meta ads is Carta running?
1 distinct creative in Meta’s Ad Library. Longest shown for 5 days.
How can I see Carta's ads myself?
Search Carta by name in each platform’s own public library, Google’s Ads Transparency Center, LinkedIn’s Ad Library and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Carta. Understory is not affiliated with Carta. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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Let's make ads like these for you
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