LinkedInSingle Image AdRunning as 2 adsOur score 6.4/10
Ad headline
Manage your work with Asana
Pattern: Named customer as hero
Asana ads
Asana has 191 distinct ad creatives in our B2B ad libraries, 85 on Google (all search), 56 on Meta and 50 on LinkedIn. Its longest running ad has been shown on Google for 2 years. 9 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Collaboration & productivity · asana.com
191distinct creatives
3channels
2 yearslongest run
9top-rated ads
Where Asana advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Asana's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 9 of Asana's ads made the top-rated tier.
MetaSingle imageRan for 28 daysOur score 6.4/10
Ad headline
Reach more goals with Asana
Pattern: Product UI with real numbers
LinkedInSingle Image AdOur score 6.4/10
Ad headline
Manage your work with Asana
Pattern: Named customer as hero
MetaFlexible (several images)Ran for 10 monthsOur score 6.3/10
Pattern: Product UI with real numbers
MetaFlexible (several images)Ran for 6 monthsOur score 6.2/10
Pattern: Editorial data page
MetaFlexible (several images)Ran for 10 monthsOur score 6.2/10
Pattern: Editorial data page
MetaFlexible (several images)Ran for 38 daysOur score 6.2/10
Pattern: Product UI with real numbers
LinkedInSingle Image AdRunning as 2 adsOur score 6/10
Ad headline
Manage your work with Asana
Pattern: Named customer as hero
MetaFlexible (several images)Ran for 10 monthsOur score 6/10
Pattern: Hand-made illustration twist
Asana Google ads
85 search ads and 0 display ads that ran for a month or more, 83 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Asana | Collaboration & productivity advertisers |
|---|---|---|
| Search text ad | 100% (85) | 95% |
Asana search ads
Ran for 26 monthsOur score 3.2/10
Search text adRan for 19 monthsOur score 3.8/10
Search text adRan for 19 monthsOur score 3.7/10
Search text adRan for 19 monthsOur score 3.4/10
Search text adRan for 19 monthsOur score 3.1/10
Search text adRan for 19 monthsOur score 4/10
Search text adRan for 19 monthsOur score 4/10
Search text adRan for 19 monthsOur score 4.4/10
Search text adSee the best B2B Google ads from every advertiser in the Google ad library.
Asana Meta ads
56 distinct creatives, 41 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Asana | Collaboration & productivity advertisers |
|---|---|---|
| Flexible (several images) | 84% (47) | 56% |
| Single image | 7% (4) | 18% |
| Carousel | 5% (3) | 3% |
| Video | 4% (2) | 23% |
Ran for 11 monthsOur score 5.2/10
Single imageAd headline
Reach more goals with Asana
Ad copy
When visibility and accountability go up, so does efficiency. See how Asana can help your teams increase all three.
Ran for 11 monthsOur score 5.5/10
Flexible (several images)Ran for 10 monthsOur score 6.2/10
Flexible (several images)Ran for 10 monthsOur score 6/10
Flexible (several images)
Ran for 10 monthsOur score 5.4/10
Flexible (several images)Ran for 10 monthsOur score 6.3/10
Flexible (several images)
Ran for 9 monthsOur score 5/10
Flexible (several images)
Ran for 9 monthsOur score 4.7/10
Flexible (several images)See the best B2B Meta ads from every advertiser in the Meta ad library.
Asana LinkedIn ads
50 distinct creatives, run as 148 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Asana reruns it. These are the creatives it reruns most.
| Type | Asana | Collaboration & productivity advertisers |
|---|---|---|
| Single Image | 88% (44) | 68% |
| Video | 8% (4) | 15% |
| Carousel | 4% (2) | 1% |
| Type | Asana | Collaboration & productivity advertisers |
|---|---|---|
| No offer (brand) | 96% (48) | 82% |
| Calculator or tool | 2% (1) | 1% |
| Free trial | 2% (1) | 3% |
Watch on LinkedIn ↗Running as 18 adsOur score 3.9/10
VideoAd headline
Supercharge your team with AI
Ad copy
Get work done faster with Asana’s prebuilt AI Teammates for marketing, ops, IT, and more.
Running as 16 adsOur score 4.9/10
Single ImageAd headline
Supercharge your team with AI
Ad copy
Let your people focus on the work only they can do. See how your team can get to market faster.
Watch on LinkedIn ↗Running as 12 adsOur score 3.2/10
VideoAd headline
Manage every client, project, and conversation.
Ad copy
Stop struggling to stay on the same page as your clients.
Running as 6 adsOur score 5.1/10
CarouselAd copy
Ready to boost your agency’s productivity?
Running as 6 adsOur score 5/10
CarouselAd copy
Meet Asana Client Management, an AI-native application that brings client relationships and project work into one place.
Running as 4 adsOur score 5.6/10
Single ImageAd headline
The FedRAMP Certified work management OS built for efficiency
Running as 4 adsOur score 5.5/10
Single ImageAd headline
The FedRAMP Certified work management OS built for service delivery
Ad copy
Asana Gov enables secure, trackable case workflows with oversight and leadership visibility for more accountability.
Running as 4 adsOur score 5.3/10
Single ImageAd headline
The FedRAMP Certified work management OS built for compliance
Ad copy
Improve operational efficiency, visibility, and accountability in an audit-enabled environment with Asana Gov.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Asana ads, answered
Where does Asana advertise?
In the public ad libraries we track, Asana runs ads on Google, Meta and LinkedIn, 191 distinct creatives in all, 85 on Google (all search), 56 on Meta and 50 on LinkedIn. Most of its creatives are on Google.
How many Google ads is Asana running?
85 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 2 years.
How many Meta ads is Asana running?
56 distinct creatives in Meta’s Ad Library. Longest shown for 11 months.
How many LinkedIn ads is Asana running?
50 distinct creatives, run as 148 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 18 ads.
How can I see Asana's ads myself?
Search Asana by name in each platform’s own public library, Google’s Ads Transparency Center, Meta’s Ad Library and LinkedIn’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Asana. Understory is not affiliated with Asana. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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Let's make ads like these for you
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