Ad headline
Make your brand guidelines stick
Pattern: Typographic sting
Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list
Monotype has 65 distinct ad creatives in our B2B ad libraries, 28 on LinkedIn, 22 on Meta and 15 on Google (6 search, 9 display). Its longest running ad has been shown on Google for 3 months. 2 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Sales & marketing tech · monotype.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 2 of Monotype's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
Ad headline
Make your brand guidelines stick
Pattern: Typographic sting

Ad headline
Close the gaps in your brand
Pattern: Typographic sting
Ad headline
How to achieve brand consistency at scale

Ad headline
Typography that works as beautifully as it looks.
Ad headline
Why brand consistency breaks in enterprise organizations

Ad headline
Spooky Font Risks 👻


28 distinct creatives, run as 95 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Monotype reruns it. These are the creatives it reruns most.
| Type | Monotype | Sales & marketing tech advertisers |
|---|---|---|
| Single Image | 96% (27) | 63% |
| Video | 4% (1) | 18% |
| Type | Monotype | Sales & marketing tech advertisers |
|---|---|---|
| No offer (brand) | 93% (26) | 76% |
| Report or guide | 4% (1) | 8% |
| Webinar or event | 4% (1) | 6% |
Ad headline
How to achieve brand consistency at scale
Ad copy
Building a brand is one thing. Keeping it consistent across every team, agency and region is another.
Ad headline
Create without friction.
Ad copy
Turn font management into a seamless process and unlock faster, more consistent creative output.
Ad headline
Make your brand guidelines stick
Ad copy
Guidelines define your brand. Operations determine whether it actually shows up.
Ad headline
Deliver excellence without delays.
Ad copy
Eliminate font delays and deliver consistent, high-quality design right on schedule.
Ad headline
Quality at scale.
Ad copy
Simplify font management and give your team the speed to deliver exceptional, on-brand designs every time.
Ad headline
Typography that works as beautifully as it looks.
Ad copy
Simplify font management and help your team deliver consistent, high-impact designs at scale.
Ad headline
Design with consistency.
Ad copy
Keep your fonts organized and your typography sharp, so every design feels intentional and on brand.
Ad headline
Why brand consistency breaks in enterprise organizations
Ad copy
A missing font in a campaign. An unlicensed file from an agency. An outdated version in a regional deck.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
22 distinct creatives, 0 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Monotype | Sales & marketing tech advertisers |
|---|---|---|
| Single image | 100% (22) | 27% |
| Type | Monotype | Sales & marketing tech advertisers |
|---|---|---|
| No offer (brand) | 73% (16) | 80% |
| Report or guide | 18% (4) | 9% |
| Webinar or event | 9% (2) | 4% |

Ad copy
See what makes type resonate across generations.

Ad copy
Boomer bis Gen Z: Wie sich ihre Haltung zu Schrift unterscheidet. Jetzt Report lesen.

Ad copy
One wrong font can undo years of brand building. Find out where unmanaged fonts are putting your brand at risk.

Ad copy
Your brand looked great at launch. Keeping it consistent as you grow is harder, and it starts with the right fonts. See how to scale yours.

Ad headline
Close the gaps in your brand
Ad copy
Brand consistency breaks one small font gap at a time. See where it's happening in your organization and how to close the gaps.

Ad headline
Master Your Creative Workflow Today
Ad copy
Eliminate frustrating font management challenges and reclaim time for creative work.

Ad headline
Spooky Font Risks 👻
Ad copy
Flickering, ghostly fonts slowing your team down? Learn how smart font management keeps creativity flowing—and spooky surprises away.

Ad headline
Typography that works as beautifully as it looks.
Ad copy
Font chaos slowing your team down? Simplify management and deliver consistent, high-impact design at scale.
See the best B2B Meta ads from every advertiser in the Meta ad library.
6 search ads and 9 display ads that ran for a month or more, 0 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Monotype | Sales & marketing tech advertisers |
|---|---|---|
| Display image ad | 60% (9) | 5% |
| Search text ad | 40% (6) | 95% |
See the best B2B Google ads from every advertiser in the Google ad library.
In the public ad libraries we track, Monotype runs ads on LinkedIn, Meta and Google, 65 distinct creatives in all, 28 on LinkedIn, 22 on Meta and 15 on Google (6 search, 9 display). Most of its creatives are on LinkedIn.
28 distinct creatives, run as 95 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 8 ads.
22 distinct creatives in Meta’s Ad Library. Longest shown for 48 days.
15 on Google (6 search, 9 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 3 months.
Search Monotype by name in each platform’s own public library, LinkedIn’s Ad Library, Meta’s Ad Library and Google’s Ads Transparency Center. Every ad on this page links to its entry there.
Every ad belongs to Monotype. Understory is not affiliated with Monotype. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.