Ad headline
Create Your Own Certification Program on Skilljar
Pattern: Named customer as hero
Understory ranks No. 140 on Inc. 5000 list of fastest-growing companies in U.S. Read more about Understory on the 2026 Inc. 5000 list
Gainsight has 145 distinct ad creatives in our B2B ad libraries, 62 on LinkedIn, 60 on Google (59 search, 1 display) and 23 on Meta. Its longest running ad has been shown on Google for 5 years. One of its ads scored 6 or higher out of 10 for B2B fit and craft.
Sales & marketing tech · gainsight.com
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. One of Gainsight's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
Ad headline
Create Your Own Certification Program on Skilljar
Pattern: Named customer as hero

Ad headline
Unlock the Power of AI for Customer Success

Ad headline
700 CS leaders. 1 location. London, Oct 19-20
Ad headline
Signups aren't the hard part. Educating users is.
Ad headline
Is your academy AEO-ready?
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Skilljar Demo Center

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Your Ultimate CS Resource Hub

Ad headline
Your retention engine. Running in weeks, not months.
62 distinct creatives, run as 200 separate ads, 2 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Gainsight reruns it. These are the creatives it reruns most.
| Type | Gainsight | Sales & marketing tech advertisers |
|---|---|---|
| Single Image | 76% (47) | 63% |
| Document | 11% (7) | 5% |
| Video | 8% (5) | 18% |
| Message | 3% (2) | 11% |
| Carousel | 2% (1) | 1% |
| Type | Gainsight | Sales & marketing tech advertisers |
|---|---|---|
| No offer (brand) | 71% (44) | 76% |
| Report or guide | 19% (12) | 8% |
| Webinar or event | 8% (5) | 6% |
| Calculator or tool | 2% (1) | 1% |
Ad headline
What Ticket Deflection Means and Why It Matters
Ad copy
A support queue takes twenty minutes. A good help article takes seconds.
Ad headline
3 Mindful Habits for CS Leaders
Ad copy
CS leaders are asked to cover more customers, prove revenue impact, and move faster with AI. Rarely with more support.
Ad headline
Evaluating The Top 13 Community Platforms
Ad copy
You already know community is infrastructure, not a nice to have.
Ad copy
Green health score. Responsive champion. And the deal still doesn't happen.
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The number that changes the budget conversation
Ad copy
Community members are 2-3x more likely to renew. So why does community still feel like a hard sell internally?
Ad copy
Community isn't a nice-to-have. It's infrastructure.
Ad headline
The Foundation Your Training Program Runs On
Ad copy
Trained customers adopt faster, need less support, and renew more.
Ad headline
7 Must-Have Plays for Customer Education That Drives Growth
Ad copy
Your customer education program is still judged like an onboarding program. Your execs expect it to drive growth.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
59 search ads and 1 display ad that ran for a month or more, 58 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Gainsight | Sales & marketing tech advertisers |
|---|---|---|
| Search text ad | 98% (59) | 95% |
| Display image ad | 2% (1) | 5% |
See the best B2B Google ads from every advertiser in the Google ad library.
23 distinct creatives, 0 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Gainsight | Sales & marketing tech advertisers |
|---|---|---|
| Single image | 70% (16) | 27% |
| Video | 30% (7) | 30% |
| Type | Gainsight | Sales & marketing tech advertisers |
|---|---|---|
| No offer (brand) | 57% (13) | 80% |
| Report or guide | 35% (8) | 9% |
| Webinar or event | 9% (2) | 4% |

Ad headline
Are you ready to revolutionize your approach to customer success?
Ad copy
Your customers deserve a world-class education experience to match your world-class products. 🎓 Adoption doesn't happen at sign-up. It happens when customers truly understand what they bought — and keep coming back because it works. Skilljar by Gainsight gives your team the infrastructure to build a Customer Academy that drives real retention. Learn more ⬇️

Ad headline
Unlock the Power of AI for Customer Success
Ad copy
Datadog catches infrastructure issues before they become outages. ⚡ What if your CS team had the same early warning system for customer churn? Health score dropping. Sentiment low. Engagement fading. Gainsight flags it — before it's too late to act. See how ⬇️

Ad headline
Your Ultimate CS Resource Hub
Ad copy
Your AI is only as good as the data it touches. 💡 If your CS AI tools aren't connected to live customer health signals, you're still reacting — just faster. Gainsight connects the dots so your team can get ahead of renewals, not chase them. We made a resource hub just for you. Check it out →

Ad headline
Unparalleled Customer Success
Ad copy
The best customer success leaders don’t just react. They see it coming. Real-time intelligence. One view. Zero guesswork. Gainsight is built to help teams like yours move from firefighting to forecasting and expanding. Unlock the potential in your CS program. Access your ultimate CS toolkit to get started ⬇️

Ad headline
Your retention engine. Running in weeks, not months.
Ad copy
Why build from scratch when you can plug in what is proven? Stop spending months building what already exists and has proven its performance. With Gainsight, your retention engine can be ready in weeks – Not months, ready to surface risks and tell your team how to navigate them. See what’s possible ⬇️

Ad headline
The Revenue Leak Repair Manual: 7 Hidden Risks
Ad copy
You can’t afford to miss what you can’t see. For enterprise leaders, the biggest revenue risks aren’t in your pipeline — they’re hiding in your existing customer base. Gainsight's Revenue Leak Repair Manual breaks down 7 hidden risks undermining your retention and expansion, with the tactical plays and metrics to fix each one. Because protecting the revenue you’ve already earned is just as critical as closing the next deal. 📥 Download the free guide →
Ad headline
The #1 Event for Customer Professionals

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An Executive’s Guide to Preventing Churn
Ad copy
Your customers are sending signals. Are you catching them? Churn rarely happens overnight. It shows up in subtle patterns — a champion goes quiet, engagement drops, a support ticket goes unresolved. By the time it’s visible, it’s often too late. Gainsight’s Executive Guide to Preventing Churn shows how AI-powered customer intelligence surfaces these early warning signs before they escalate — so you can act, not react. 📥 Download the free executive guide →
See the best B2B Meta ads from every advertiser in the Meta ad library.
In the public ad libraries we track, Gainsight runs ads on LinkedIn, Google and Meta, 145 distinct creatives in all, 62 on LinkedIn, 60 on Google (59 search, 1 display) and 23 on Meta. Most of its creatives are on LinkedIn.
62 distinct creatives, run as 200 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 18 ads.
60 on Google (59 search, 1 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 5 years.
23 distinct creatives in Meta’s Ad Library. Longest shown for 2 months.
Search Gainsight by name in each platform’s own public library, LinkedIn’s Ad Library, Google’s Ads Transparency Center and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Gainsight. Understory is not affiliated with Gainsight. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
Or browse every B2B ad library.
We brief, design and run paid campaigns for B2B teams on LinkedIn, Google, Meta, Reddit and X, measured on pipeline in your CRM. Tell us what you sell and who you sell it to.