LinkedInSingle Image AdRunning as 2 adsOur score 6.8/10
Ad headline
Verifizierte Daten. Integrierte Compliance.
Pattern: Overheard message thread
Cognism ads
Cognism has 99 distinct ad creatives in our B2B ad libraries, 44 on LinkedIn, 29 on Google (all search) and 26 on Meta. Its longest running ad has been shown on Google for 2 years. 9 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Sales & marketing tech · cognism.com
99distinct creatives
3channels
2 yearslongest run
9top-rated ads
Where Cognism advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Cognism's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 9 of Cognism's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
LinkedInSingle Image AdOur score 6.7/10
Ad headline
One prompt. Verified data, compliance built in.
Pattern: Overheard message thread
LinkedInSingle Image AdRunning as 7 adsOur score 6.3/10
Ad headline
Put a number on your ghosts
MetaFlexible (several images)Ran for 4 monthsOur score 6.2/10
Pattern: Named customer as hero
LinkedInDocument AdRunning as 7 adsOur score 6.1/10
Why it works
Report cover leads with a trend claim and one oversized stat, reads as research.
Pattern: Editorial data page
LinkedInSingle Image AdRunning as 2 adsOur score 6.1/10
Ad headline
See what Cognism MCP gives your GTM team
MetaFlexible (several images)Ran for 3 monthsOur score 6/10
MetaFlexible (several images)Ran for 3 monthsOur score 5.7/10
MetaFlexible (several images)Ran for 58 daysOur score 5.6/10
Cognism LinkedIn ads
44 distinct creatives, run as 188 separate ads, 2 of them sent from a named person. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Cognism reruns it. These are the creatives it reruns most.
| Type | Cognism | Sales & marketing tech advertisers |
|---|---|---|
| Single Image | 89% (39) | 63% |
| Message | 5% (2) | 11% |
| Video | 5% (2) | 18% |
| Document | 2% (1) | 5% |
| Type | Cognism | Sales & marketing tech advertisers |
|---|---|---|
| No offer (brand) | 91% (40) | 76% |
| Demo | 7% (3) | 4% |
| Report or guide | 2% (1) | 8% |
Running as 13 adsOur score 5.6/10
Single ImageAd headline
EU growth starts with data
Ad copy
Expanding into Europe is hard enough.
Running as 13 adsOur score 5.1/10
Single ImageAd headline
Built for reps to actually use
Ad copy
A data tool only pays off if your reps use it. Cognism earned Highest User Adoption for Enterprise on G2.
Watch on LinkedIn ↗Running as 10 adsOur score 3/10
VideoAd headline
Win in Europe with #1 data
Ad copy
Selling into Europe? Cognism is ranked #1 in Europe for Sales Intelligence on G2.
Running as 8 adsOur score 5.5/10
Single ImageAd headline
Don't let your contacts rest in peace
Ad copy
Every contact who changed jobs is another headstone in your CRM. Dig up the ones still worth a call.
Running as 7 adsOur score 6.3/10
Single ImageAd headline
Put a number on your ghosts
Ad copy
Up to 20% of rep time goes on bad data. That's a lot of salary spent chasing ghosts. See what it costs you.
Running as 7 adsOur score 6.1/10
DocumentAd copy
Somewhere between RevOps and engineering, a new job has turned up in a lot of revenue teams.
Running as 7 adsOur score 5.8/10
Single ImageAd headline
Meilleurs Résultats
Ad copy
Un bon fournisseur de données ne se juge pas au volume, mais aux résultats qu'il permet d'obtenir.
Running as 7 adsOur score 5.4/10
Single ImageAd headline
Scored 9.29/10 for results
Ad copy
Every data vendor claims the best data. G2 users scored Cognism 9.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Cognism Google ads
29 search ads and 0 display ads that ran for a month or more, 25 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Cognism | Sales & marketing tech advertisers |
|---|---|---|
| Search text ad | 100% (29) | 95% |
Cognism search ads
Ran for 25 monthsOur score 4.2/10
Search text adRan for 17 monthsOur score 4.4/10
Search text adRan for 17 monthsOur score 3.8/10
Search text adRan for 15 monthsOur score 3.1/10
Search text adRan for 13 monthsOur score 3/10
Search text adRan for 13 monthsOur score 3.7/10
Search text adRan for 10 monthsOur score 3.4/10
Search text adRan for 9 monthsOur score 3.6/10
Search text adSee the best B2B Google ads from every advertiser in the Google ad library.
Cognism Meta ads
26 distinct creatives, 9 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Cognism | Sales & marketing tech advertisers |
|---|---|---|
| Flexible (several images) | 73% (19) | 40% |
| Video | 27% (7) | 30% |
| Type | Cognism | Sales & marketing tech advertisers |
|---|---|---|
| No offer (brand) | 96% (25) | 80% |
| Free trial | 4% (1) | 5% |
Watch on Meta ↗Ran for 5 monthsOur score 3.7/10
VideoAd headline
Request 25 Free B2B Leads
Ad copy
Lead Forensics increased its sales conversion rates by 30% with Cognism’s B2B verified mobile data. Try for yourself.
Watch on Meta ↗Ran for 4 monthsOur score 4.6/10
VideoAd headline
Data-as-a-Service for Large B2B Sales Teams
Ad copy
Sales and Revenue Leaders - Running a large B2B team? Cognism keeps your CRM enriched with decision-maker contact data, so: - No manual record patching - Mobiles and emails are already there - Sales focuses on selling Test if for yourself. Get a free data sample.
Ran for 4 monthsOur score 2.5/10
Flexible (several images)Ran for 4 monthsOur score 6.2/10
Flexible (several images)
Ran for 4 monthsOur score 5.5/10
Flexible (several images)
Ran for 4 monthsOur score 2.7/10
Flexible (several images)Ran for 3 monthsOur score 5.7/10
Flexible (several images)Ran for 3 monthsOur score 6/10
Flexible (several images)See the best B2B Meta ads from every advertiser in the Meta ad library.
Cognism ads, answered
Where does Cognism advertise?
In the public ad libraries we track, Cognism runs ads on LinkedIn, Google and Meta, 99 distinct creatives in all, 44 on LinkedIn, 29 on Google (all search) and 26 on Meta. Most of its creatives are on LinkedIn.
How many LinkedIn ads is Cognism running?
44 distinct creatives, run as 188 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 13 ads.
How many Google ads is Cognism running?
29 on Google (all search), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 2 years.
How many Meta ads is Cognism running?
26 distinct creatives in Meta’s Ad Library. Longest shown for 5 months.
How can I see Cognism's ads myself?
Search Cognism by name in each platform’s own public library, LinkedIn’s Ad Library, Google’s Ads Transparency Center and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Cognism. Understory is not affiliated with Cognism. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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Let's make ads like these for you
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