LinkedInSingle Image AdRunning as 2 adsOur score 6.3/10
Ad headline
Download the full report for free.
Pattern: Report made physical
Apollo.io ads
Apollo.io has 118 distinct ad creatives in our B2B ad libraries, 73 on Google (68 search, 5 display), 32 on LinkedIn and 13 on Meta. Its longest running ad has been shown on Google for 4 years. 2 of its ads scored 6 or higher out of 10 for B2B fit and craft.
Sales & marketing tech · apollo.io
118distinct creatives
3channels
4 yearslongest run
2top-rated ads
Where Apollo.io advertises
Each creative counted once, however many ads it runs as. Every platform publishes a different public sign an ad is working, so each row shows its own.
Apollo.io's best ads across every channel
Every ad in our libraries is scored out of 10 by an AI model built to judge creative, up to 5 for how well it would land with a senior B2B buyer and up to 5 for craft. 2 of Apollo.io's ads scored 6 or higher. We show the best in English, one per message and spread across channels, so no single campaign fills the list.
LinkedInSingle Image AdRunning as 2 adsOur score 6/10
Ad headline
Upgrade to Apollo today.
Pattern: Familiar artifact, rewritten
Watch on Meta ↗MetaVideoRan for 16 daysOur score 5.7/10
Ad headline
Discover why 4M+ teams use Apollo.
LinkedInSingle Image AdOur score 5.7/10
LinkedInSingle Image AdOur score 5.5/10
LinkedInSingle Image AdOur score 5.3/10
GoogleDisplay image adRan for 36 daysOur score 5.1/10
MetaSingle imageRan for 47 daysOur score 4.7/10
Ad headline
AI is everywhere. Now Apollo is too.
GoogleSearch text adRan for 13 monthsOur score 4.7/10
Apollo.io Google ads
68 search ads and 5 display ads that ran for a month or more, 70 of them for three months or more. Below are the ones Google has shown longest, search and display apart.
| Type | Apollo.io | Sales & marketing tech advertisers |
|---|---|---|
| Search text ad | 93% (68) | 95% |
| Display image ad | 7% (5) | 5% |
Apollo.io search ads
Ran for 45 monthsOur score 3.2/10
Search text adRan for 26 monthsOur score 3.5/10
Search text adRan for 25 monthsOur score 3.2/10
Search text adRan for 25 monthsOur score 3.3/10
Search text adRan for 18 monthsOur score 4.1/10
Search text adRan for 16 monthsOur score 3.7/10
Search text adRan for 16 monthsOur score 3.6/10
Search text adRan for 16 monthsOur score 3.3/10
Search text adApollo.io display ads
Ran for 11 monthsOur score 4.6/10
Display image adRan for 6 monthsOur score 4.1/10
Display image adRan for 5 monthsOur score 3.6/10
Display image adRan for 4 monthsOur score 3.6/10
Display image adRan for 36 daysOur score 5.1/10
Display image adSee the best B2B Google ads from every advertiser in the Google ad library.
Apollo.io LinkedIn ads
32 distinct creatives, run as 185 separate ads. LinkedIn shares no performance data for US ads, so the best public sign an ad is working is how often Apollo.io reruns it. These are the creatives it reruns most.
| Type | Apollo.io | Sales & marketing tech advertisers |
|---|---|---|
| Single Image | 59% (19) | 63% |
| Video | 38% (12) | 18% |
| Carousel | 3% (1) | 1% |
| Type | Apollo.io | Sales & marketing tech advertisers |
|---|---|---|
| No offer (brand) | 84% (27) | 76% |
| Report or guide | 13% (4) | 8% |
| Webinar or event | 3% (1) | 6% |
Watch on LinkedIn ↗Running as 48 adsOur score 3.4/10
VideoAd headline
Discover why 4M+ teams use Apollo.
Ad copy
Meet Apollo. The AI-powered platform for your entire go-to-market.
Running as 28 adsOur score 3.5/10
Single ImageAd headline
Run outbound from your AI chats
Ad copy
Your team already works in AI platforms.
Watch on LinkedIn ↗Running as 21 adsOur score 5.5/10
VideoAd headline
Upgrade to Apollo today.
Ad copy
1995 sales tactics don’t close 2026 deals.
Running as 11 adsOur score 3.7/10
Single ImageAd headline
Claim your seat at Apollo today.
Ad copy
Your teammates just got a little faster at hitting quota. Did you miss the memo?
Watch on LinkedIn ↗Running as 9 adsOur score 3.2/10
VideoAd headline
Run your entire outbound motion in Apollo with AI.
Ad copy
Manual prospecting and endless busywork are so 2025. Welcome to the new era of outbound.
Watch on LinkedIn ↗Running as 7 adsOur score 4/10
VideoAd headline
Everything you need, from finding leads to winning deals.
Ad copy
Meet Apollo. The AI-powered platform for your entire go-to-market.
Running as 6 adsOur score 4/10
Single ImageAd headline
Apollo, wherever you work.
Ad copy
Your team already works in AI platforms.
Watch on LinkedIn ↗Running as 4 adsOur score 3.5/10
VideoAd headline
Power every stage of your GTM with Apollo.
Ad copy
Paying for too many GTM tools? Consolidate your stack and grow revenue with one connected GTM system: Apollo.
See the best B2B LinkedIn ads from every advertiser in the LinkedIn ad library.
Apollo.io Meta ads
13 distinct creatives, 1 of them shown for three months or more. Advertisers stop paying for ads that don’t work, so these are the ones Meta has shown longest.
| Type | Apollo.io | Sales & marketing tech advertisers |
|---|---|---|
| Flexible (several images) | 54% (7) | 40% |
| Video | 38% (5) | 30% |
| Single image | 8% (1) | 27% |
| Type | Apollo.io | Sales & marketing tech advertisers |
|---|---|---|
| No offer (brand) | 69% (9) | 80% |
| Demo | 31% (4) | 1% |
Ran for 8 monthsOur score 5.4/10
Flexible (several images)Ad headline
Book a demo to discover why 4M+ teams use Apollo.
Ad copy
Apollo’s AI Assistant is officially available to everyone!
Ran for 3 monthsOur score 2.1/10
VideoAd headline
The most loved sales platform on the planet.
Ran for 47 daysOur score 4.7/10
Single imageAd headline
AI is everywhere. Now Apollo is too.
Ad copy
Run outbound directly from your AI chats using Apollo MCP.
Watch on Meta ↗Ran for 38 daysOur score 3.8/10
VideoAd headline
Run outbound from your AI chats.
Ad copy
AI is everywhere. Now Apollo is too.
Watch on Meta ↗Our score 2.6/10
VideoAd copy
Time to level up your GTM strategy with Apollo.
Our score 4.5/10
Flexible (several images)Ad headline
Apollo for Mid-Market and Enterprise: The Agentic System for Your Entire GTM Motion
See the best B2B Meta ads from every advertiser in the Meta ad library.
Apollo.io ads, answered
Where does Apollo.io advertise?
In the public ad libraries we track, Apollo.io runs ads on Google, LinkedIn and Meta, 118 distinct creatives in all, 73 on Google (68 search, 5 display), 32 on LinkedIn and 13 on Meta. Most of its creatives are on Google.
How many Google ads is Apollo.io running?
73 on Google (68 search, 5 display), that ran for a month or more in Google’s Ads Transparency Center. Longest shown for 4 years.
How many LinkedIn ads is Apollo.io running?
32 distinct creatives, run as 185 separate ads in LinkedIn’s Ad Library. Its most rerun creative runs as 48 ads.
How many Meta ads is Apollo.io running?
13 distinct creatives in Meta’s Ad Library. Longest shown for 8 months.
How can I see Apollo.io's ads myself?
Search Apollo.io by name in each platform’s own public library, Google’s Ads Transparency Center, LinkedIn’s Ad Library and Meta’s Ad Library. Every ad on this page links to its entry there.
Every ad belongs to Apollo.io. Understory is not affiliated with Apollo.io. We collect public ads from each platform's own ad library to study what B2B advertisers run. Use them for ideas and make your own creative.
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