Attended your webinar
An ICP person registers for or attends your webinar or live session.
Giving up an hour is a stronger signal than downloading a PDF. Attendees who stayed to the end and asked a question are close to a conversation.
- Strength
- Good
- Act within
- Within 48 hours
- Best for
- Companies that run webinars
How we detect it
Runs on HubSpot or Salesforce and Clay.
- Pull registrants and attendees with watch time and questions asked.
- Score by fit and attendance.
What it triggers
An opening line, to show the angle. It never goes out as written.
You asked about attribution for outbound on Thursday. Here is the dashboard we showed, with the setup steps.
- Email: A follow-up that answers their question, from the speaker.
- Rep alert: Attendees who asked questions go to sales.
Where it goes wrong
- Sending everyone the same recording email.
Stack it with
A second signal on the same account moves it up.
Website visitor identified
A person or company from your ICP visits your website and is identified by a visitor identification tool.
Engaged with your LinkedIn posts
An ICP person likes, comments on, or reposts your founder’s or your company’s LinkedIn posts.
More events signals
Every events signalGoing to an event
People from target accounts register for, or post that they are going to, a conference you attend or sponsor.
Hosts or attends events
Companies that host or attend events, found from the events listed on their LinkedIn company pages and websites.
Speaking at an event
An executive at a target account is announced as a speaker at a conference or webinar.
FAQs about this signal
An ICP person registers for or attends your webinar or live session. Giving up an hour is a stronger signal than downloading a PDF. Attendees who stayed to the end and asked a question are close to a conversation.
Pull registrants and attendees with watch time and questions asked. Score by fit and attendance. Understory Agency runs it on HubSpot or Salesforce and Clay.
The window to act is within 48 hours. Understory Agency routes it to email and rep alert. A follow-up that answers their question, from the speaker. Attendees who asked questions go to sales.
It works best for companies that run webinars. It is strongest alongside “Website visitor identified” and “Engaged with your LinkedIn posts”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.