Website visitor identified
A person or company from your ICP visits your website and is identified by a visitor identification tool.
Someone researching you is the clearest first-party intent there is. Most visitors never fill in a form, so identifying them is the difference between a lead and a missed one.
- Strength
- Good
- Act within
- Within 24 to 48 hours of the visit
- Best for
- Any company with meaningful traffic from its ICP
How we detect it
Runs on RB2B, Vector, Clay, and Slack.
- Identify visitors with RB2B or Vector, at person level where possible and company level otherwise.
- Filter for fit, and drop existing customers, open deals and competitors in Clay.
- Weight the visit by page, since a pricing page visit says more than a blog post.
What it triggers
An opening line, to show the angle. It never goes out as written.
A lot of teams evaluating signal-based outbound ask us how many signals it takes before a reply. Short answer, two or three on the same account.
- Email: A helpful note on the topic they read about, never “I saw you on our website”.
- LinkedIn outreach: A connection request from the founder or account owner.
- Ad audience: The visitor joins a retargeting audience with proof that matches the page.
- Rep alert: High-fit visitors post to Slack with the pages they read.
Where it goes wrong
- Telling them you saw them on your site.
- Treating every visitor the same. Score by page and fit first.
Stack it with
A second signal on the same account moves it up.
Pricing page visit
An identified ICP visitor reads your pricing page.
Repeat visits
The same person or account comes back to your site several times in a short window.
Ad engagement from a target account
People at a target account see, click, or engage with your LinkedIn ads.
More your website signals
Every your website signalComparison page visit
An identified visitor reads a page comparing you with a competitor or alternatives.
Case study visit
An identified visitor reads a case study, especially one from their industry or stage.
Demo form left unfinished
A visitor starts your demo or contact form and leaves before submitting it.
FAQs about this signal
A person or company from your ICP visits your website and is identified by a visitor identification tool. Someone researching you is the clearest first-party intent there is. Most visitors never fill in a form, so identifying them is the difference between a lead and a missed one.
Identify visitors with RB2B or Vector, at person level where possible and company level otherwise. Filter for fit, and drop existing customers, open deals and competitors in Clay. Weight the visit by page, since a pricing page visit says more than a blog post. Understory Agency runs it on RB2B, Vector, Clay, and Slack.
The window to act is within 24 to 48 hours of the visit. Understory Agency routes it to email, linkedin outreach, ad audience, and rep alert. A helpful note on the topic they read about, never “I saw you on our website”. A connection request from the founder or account owner. The visitor joins a retargeting audience with proof that matches the page. High-fit visitors post to Slack with the pages they read.
It works best for any company with meaningful traffic from its ICP. It is strongest alongside “Pricing page visit”, “Repeat visits”, and “Ad engagement from a target account”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.