Pricing page visit
An identified ICP visitor reads your pricing page.
People read the pricing page when they are close to a decision. It is the strongest single page signal on most B2B sites.
- Strength
- Strong
- Act within
- Same day
- Best for
- Companies with a pricing or plans page
How we detect it
Runs on RB2B, Vector, Clay, and Slack.
- Identify the visitor and tag the session with the pages viewed.
- Route pricing visits ahead of every other website signal.
What it triggers
An opening line, to show the angle. It never goes out as written.
Teams your size usually ask whether the middle plan covers two sales teams. It does, with one caveat worth knowing.
- Rep alert: Instant Slack alert to the account owner with the visit context.
- Email: A same-day note offering to scope the right plan.
- Ad audience: Retarget with ROI and comparison proof.
Where it goes wrong
- Waiting for the weekly digest. Pricing intent goes cold in days.
Stack it with
A second signal on the same account moves it up.
Repeat visits
The same person or account comes back to your site several times in a short window.
Comparison page visit
An identified visitor reads a page comparing you with a competitor or alternatives.
New executive at a target account
A new VP or C-level leader starts at an account you sell to, in the function that buys from you.
More your website signals
Every your website signalWebsite visitor identified
A person or company from your ICP visits your website and is identified by a visitor identification tool.
Case study visit
An identified visitor reads a case study, especially one from their industry or stage.
Demo form left unfinished
A visitor starts your demo or contact form and leaves before submitting it.
FAQs about this signal
An identified ICP visitor reads your pricing page. People read the pricing page when they are close to a decision. It is the strongest single page signal on most B2B sites.
Identify the visitor and tag the session with the pages viewed. Route pricing visits ahead of every other website signal. Understory Agency runs it on RB2B, Vector, Clay, and Slack.
The window to act is the same day. Understory Agency routes it to rep alert, email, and ad audience. Instant Slack alert to the account owner with the visit context. A same-day note offering to scope the right plan. Retarget with ROI and comparison proof.
It works best for companies with a pricing or plans page. It is strongest alongside “Repeat visits”, “Comparison page visit”, and “New executive at a target account”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.