Repeat visits
The same person or account comes back to your site several times in a short window.
One visit can be curiosity. Three visits in a week from the same account usually means a group is evaluating you, often with more than one person involved.
- Strength
- Strong
- Act within
- The week of the visits
- Best for
- Companies with considered, multi-person buying decisions
How we detect it
Runs on RB2B, Vector, and Clay.
- Count identified visits per account over a rolling 7 days.
- Flag accounts with several visitors, which points to a buying group.
What it triggers
An opening line, to show the angle. It never goes out as written.
Looks like a few people on your team are weighing up outbound partners. Happy to send the comparison we give everyone so it is easy to share.
- Rep alert: Account-level alert listing every visitor and page.
- Email: Reach two or three people in the buying group with different angles.
- Ad audience: Raise the account’s ad frequency for the week.
Where it goes wrong
- Messaging one person when three are looking.
Stack it with
A second signal on the same account moves it up.
Pricing page visit
An identified ICP visitor reads your pricing page.
Case study visit
An identified visitor reads a case study, especially one from their industry or stage.
Ad engagement from a target account
People at a target account see, click, or engage with your LinkedIn ads.
More your website signals
Every your website signalWebsite visitor identified
A person or company from your ICP visits your website and is identified by a visitor identification tool.
Comparison page visit
An identified visitor reads a page comparing you with a competitor or alternatives.
Demo form left unfinished
A visitor starts your demo or contact form and leaves before submitting it.
FAQs about this signal
The same person or account comes back to your site several times in a short window. One visit can be curiosity. Three visits in a week from the same account usually means a group is evaluating you, often with more than one person involved.
Count identified visits per account over a rolling 7 days. Flag accounts with several visitors, which points to a buying group. Understory Agency runs it on RB2B, Vector, and Clay.
The window to act is the week of the visits. Understory Agency routes it to rep alert, email, and ad audience. Account-level alert listing every visitor and page. Reach two or three people in the buying group with different angles. Raise the account’s ad frequency for the week.
It works best for companies with considered, multi-person buying decisions. It is strongest alongside “Pricing page visit”, “Case study visit”, and “Ad engagement from a target account”.
Or let us run it for you
Understory Agency's GTM engineers build the detection in Clay, wire it to the play that fits, and sync every touch to your CRM. Tell us who you sell to, and we'll show you where we would start.